Martech

JUNE 21, 2023

A: Not very strategically. I ended up moving to Australia and had planned to leave that company and get a different job out there. Editor’s note: Golden Seeds invests in women-led ventures and offers women entrepreneurs strategic business advice.] People started bringing us together on advisory boards. A: It did.

X-functional 93

X-functional Technology Technology Construction 93

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. Refining your target buyer personas empowers sales and marketing teams to strategize successful campaigns. quickly deploy personalized messages.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Search Engine Land

APRIL 26, 2024

Follow the following steps for a methodical and strategic way forward. Here are some of the best places to start your investigation. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. When one site goes up, another is always displaced.

X-functional 121

X-functional User Experience UX Follow-up 121

SalesLoft

MAY 14, 2024

Sales forecasting is a team sport The primary goal of sales forecasting is to enable better financial planning, budget allocation, and strategic decision making. It isn’t just a sales team product — it requires input from CSMs, renewals managers, operations and rolls all the way up to the C-suite. Safer shared content.

Sports 52

Sports X-functional Pipeline Sales 52

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach.

Government 112

Government X-functional Angle B2B 112

SaaStr

JANUARY 24, 2022

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., Things have changed a lot.

Finance 127

Finance Contract X-functional Start-ups 127

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. They provide technical and strategic support for marketing software tools, workflows and processes. Train and support marketing staff on using marketing technology products.

X-functional 83

X-functional Objectives and Key Results Technology Technology 83

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. That thing reps do where they call every lead every day until the customer finally picks up the phone? Let’s come up with a plan for some quick wins”. Digitize everything!

X-functional 125

X-functional Sales Strategize Cold Call 125

ConversionXL

JULY 15, 2020

The most recent report shows other benefits: 53% of marketers experience higher levels of productivity with their teams. In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work.

X-functional 87

X-functional Technique Strategize Campaign 87

Sales Hacker

JANUARY 12, 2021

Productivity: The growth pillar you should always manage [14:41]. Enabling productivity with new technology [20:10]. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to drive productivity. Mark has been in and around product marketing and sales for over 30 years.

Product 59

Product X-functional Retail Technology 59

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Someone could present the data here, stand up, and say we had a good quarter. stabilizer called starting ARR to dampen out fluctuation and plan performance. 4: Rat-holding.

X-functional 113

X-functional Trust Presentation Drivers/motivators 113

SalesLoft

SEPTEMBER 12, 2023

How CI works — and how to apply it Getting value from Conversation Intelligence How Conversation Intelligence helps teams outside of sales The CI feature trap: why some organizations miss the red flags How to get started with Conversation Intelligence from Salesloft What is Conversation Intelligence?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

How CI works — and how to apply it Getting value from Conversation Intelligence How Conversation Intelligence helps teams outside of sales The CI feature trap: why some organizations miss the red flags How to get started with Conversation Intelligence from Salesloft What is Conversation Intelligence?

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Search Engine Land

NOVEMBER 2, 2023

In semantic search, success tends to be a product of sustained effort. Ask yourself, how often do you get a great idea, learn a new skill, or start a new affiliate project, and you never see it to completion? Let’s start by diving into goal-setting frameworks to help bridge the gap between what we intend to do and what we actually do.

Objectives and Key Results 106

Objectives and Key Results Drivers/motivators X-functional Clients 106

Martech

APRIL 8, 2022

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc.

X-functional 100

X-functional Technology Technology Strategize 100

ConversionXL

AUGUST 5, 2021

In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%.

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. The benefits of TikTok for ecommerce brands don’t start and end with a sale. Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. But since startups came into the mainstream, normal people started coming in.

X-functional 69

X-functional Closing Growth Contract 69

SaaStr

JULY 10, 2021

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. The way I understand this problem, briefly, just a set up a framework, is that there are a lot of interesting questions around it. Get best price tickets here!!! One thing is the timing.

Finance 101

Finance X-functional Start-ups Trust 101

PandaDoc

OCTOBER 3, 2023

Machine learning and artificial intelligence can handle them: analyze tons of data and make strategic predictions, cover multiple communication channels, provide valuable advice, and automate most of your routine tasks. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. To get a better understanding of their impact, let’s imagine you are rolling out a new product line. How should reps talk about this product line?

Territory 52

Territory X-functional Cross-sell Sales 52

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. billion dollars.

Finance 107

Finance X-functional Launch Objectives and Key Results 107

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. The result?

A/B testing 162

A/B testing X-functional Price Gaming 162

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. This isn’t guesswork; it’s strategic empathy at play here.

Sales 52

Sales Strategize Niche Lead generation 52

Lead Fuze

SEPTEMBER 2, 2023

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. Remember: an optimal balance between visual appeal and functionality can significantly drive conversions in this smartphone-dominated era.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Take the documentation productivity platform, Swimm.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? The growth system is broken: product, marketing and sales are siloed. Rockboost process of building up a skill set: Personal T-shape plans. Create your agile process: Map (start at the end). Cross-sell/up-sell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Marketers have access to more data than they need.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Hubspot

OCTOBER 2, 2017

Ask follow-up questions. Buyer personas describe business pain, job function, and other firmographic data that sum up who a prospect is and what they care about. Your company probably already has demographic information on who makes up your customer base. Laughter is the best way to start a call.

X-functional 101

X-functional Sports Prospecting Follow-up 101

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. The real power with Target, as with all Adobe Marketing products is when they are integrated through the Adobe Marketing Cloud. Omniconvert. Optimizely. Sentient Ascend. SiteGainer.

A/B testing 129

A/B testing E-commerce X-functional UX 129

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. Listen to the start of the episode for a promo code to our upcoming events!

X-functional 83

X-functional Strategize Retail Technology 83

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. That means starting emails with, “My name is Aja Frost, and I’m an account executive for Zone,” will send my recipients straight to snoozeville. My name is … ”. I work for … ”.

X-functional 101

X-functional Territory Prospecting Contact 101

ConversionXL

APRIL 25, 2016

The GDN is made up of millions of websites, videos and mobile apps. Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. Of course, you can also sell physical products in-app.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Salesmate

OCTOBER 28, 2020

With inaccurate forecasting, you end up putting your job and reputation on the line. Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. Changes in prices, advertising, quality of products, etc. Lead Value = Sale value x Lead-to-sale conversion rate.

Territory 96

Territory X-functional Pipeline Appointment 96

Sales Hacker

JUNE 20, 2019

Doing that, you end up learning things that aren’t immediately obvious to everyone else. 2) Sales Ops starts as a tech-savvy SFDC Admin (often an introvert BDR transfer). 3) Sales Ops has grown from tactical to strategic. How to get started fixing your coaching culture. Shored up our weaknesses by adding tech.

Quota 70

Quota X-functional Strategize Contract 70