Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

Objectives and Key Results 108

Objectives and Key Results X-functional Intrinsic Construction 108

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. The journey covers three stages.

B2B 86

B2B GTM Objectives and Key Results X-functional 86

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. The x -axis shows U.S. Ecommerce SEO can be painful.

CTR 91

CTR Electricity Real Estate X-functional 91

Martech

JUNE 6, 2023

Marketers and martech professionals have the option to buy one product or a full platform suite. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. Often, those newly acquired products still need to be worked into the overall ecosystem.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

Martech

JUNE 21, 2023

A: Not very strategically. Editor’s note: Golden Seeds invests in women-led ventures and offers women entrepreneurs strategic business advice.] So we began by building a database, manually, and — naive us — we thought if we got to 500 products we’d be in really great shape. She’s also a MarTech contributor.

X-functional 93

X-functional Technology Technology Construction 93

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. billion in lost ad revenue.

Retail 123

Retail X-functional Launch Non-Profits 123

Martech

MARCH 21, 2023

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point.

X-functional 80

X-functional Negotiate Contract Technology 80

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. These reports are now out of beta.

A/B testing 84

A/B testing X-functional Campaign Contact 84

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. Refining your target buyer personas empowers sales and marketing teams to strategize successful campaigns. quickly deploy personalized messages.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. They provide technical and strategic support for marketing software tools, workflows and processes. Train and support marketing staff on using marketing technology products.

X-functional 83

X-functional Objectives and Key Results Technology Technology 83

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 112

Government X-functional Angle B2B 112

Pointclear

NOVEMBER 7, 2011

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Is our strategic account target market 100% covered?

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

Sales Hacker

JULY 21, 2021

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. But that doesn’t mean they’re all bad.

X-functional 125

X-functional Sales Strategize Cold Call 125

ConversionXL

JULY 15, 2020

The most recent report shows other benefits: 53% of marketers experience higher levels of productivity with their teams. In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work.

X-functional 87

X-functional Technique Strategize Campaign 87

Sales Hacker

JANUARY 12, 2021

Productivity: The growth pillar you should always manage [14:41]. Enabling productivity with new technology [20:10]. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to drive productivity. Mark has been in and around product marketing and sales for over 30 years.

Product 59

Product X-functional Retail Technology 59

SalesLoft

MAY 14, 2024

Sales forecasting is a team sport The primary goal of sales forecasting is to enable better financial planning, budget allocation, and strategic decision making. It isn’t just a sales team product — it requires input from CSMs, renewals managers, operations and rolls all the way up to the C-suite.

Sports 52

Sports X-functional Pipeline Sales 52

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation.

X-functional 100

X-functional Technology Technology Strategize 100

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Does it mean bringing in X% of new business to hit that number? Maybe the product isn’t working, so agents are getting more calls. 2: Misleading. 15: Torture.

X-functional 113

X-functional Trust Presentation Drivers/motivators 113

Search Engine Land

APRIL 26, 2024

Follow the following steps for a methodical and strategic way forward. Use the filter functionality to isolate positive or negative changes. blog vs. /product) are structured in a certain way or share many factors in common. If you’ve seen a large drop, check for messages. Often, pages in a specific directory (e.g.,

X-functional 121

X-functional User Experience UX Follow-up 121

SaaStr

JANUARY 24, 2022

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. If you hire well, you should be able to see the strategic value of your CFO within a matter of months.

Finance 127

Finance Contract X-functional Start-ups 127

SaaStr

NOVEMBER 20, 2020

First, at a strategic level, the founder/CEO has to see the future, a positive future, that is 100x bigger than today. You’ve got the better product, by definition, at least for some customers (because otherwise, they’d all go for #1). There are two reasons to kill your competition, one strategic, one tactical.

Real Estate 132

Real Estate X-functional Contract Healthcare 132

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. Case Study: Adjusting Quota Based on Performance Imagine this: Jonathan sells fewer products but at higher value points.

Quota 52

Quota Growth Territory Commission 52

SalesLoft

SEPTEMBER 12, 2023

Identify signals and risks: Patterns and X-Ray tracking of keywords are crucial buying signals. When cues like these are extracted, your team can plan more strategically, follow up faster, and increase the likelihood of closing deals. As a result, features were added faster than users adopted them.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

Identify signals and risks: Patterns and X-Ray tracking of keywords are crucial buying signals. When cues like these are extracted, your team can plan more strategically, follow up faster, and increase the likelihood of closing deals. As a result, features were added faster than users adopted them.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Introducing a new product/service that requires different sales skills. Some functions (e.g. Some functions (e.g. Lead Generation).

B2B 79

B2B X-functional Cold Call SQL 79

Search Engine Land

NOVEMBER 2, 2023

In semantic search, success tends to be a product of sustained effort. The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. If situation X arises, then I will perform response Y"). Consistency is arguably more important than in the past.

Objectives and Key Results 106

Objectives and Key Results Drivers/motivators X-functional Clients 106

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” AI can only support the salesperson—and for this function, it is very valuable. Other types of employees are paid by the hour or by the week, but rarely by production. It is a dead-end.

CRM 52

CRM Engineering Manufacturing X-functional 52

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. It’s too competitive today, so you can’t sell a mediocre product.

X-functional 69

X-functional Closing Growth Contract 69

PandaDoc

OCTOBER 3, 2023

Machine learning and artificial intelligence can handle them: analyze tons of data and make strategic predictions, cover multiple communication channels, provide valuable advice, and automate most of your routine tasks. Each session included 8—10 sales reps from various regions and product lines. They also used Wonderway.io

Process 52

Process Objectives and Key Results X-functional Sales 52

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. To get a better understanding of their impact, let’s imagine you are rolling out a new product line. How should reps talk about this product line?

Territory 52

Territory X-functional Cross-sell Sales 52

ConversionXL

AUGUST 5, 2021

In this article, we’ll show you how to leverage app automation to produce desired results and reclaim productivity. For example, you may find that, upon experimenting with chatbots, it increases demo signups to your SaaS product by ~3%. an email notification sent once a user successfully completes a task within a SaaS product).

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. If you look at any mature category, you’ll find it full of products that are basically the same. You can’t compete on features (for long).

A/B testing 162

A/B testing X-functional Price Gaming 162

Lead Fuze

SEPTEMBER 2, 2023

It’s not merely tactical; it holds strategic value too by identifying market gaps ripe for innovative campaign approaches from marketers willing to take risks while maintaining focus on achieving high click-through rates and conversions. Important Lesson: Embrace the mobile revolution for Google Ads success.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? The growth system is broken: product, marketing and sales are siloed. If you want more product adoption, market to your user base. . Connect what you are doing to their strategic challenge. That’s a problem. Show, don’t tell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Many of which feature its products. Use your brand or product as a central theme for your TikTok content.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. This isn’t guesswork; it’s strategic empathy at play here.

Sales 52

Sales Strategize Niche Lead generation 52

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. And, the second system is what I call the product marketing system.

Finance 107

Finance X-functional Launch Objectives and Key Results 107