SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 105

Strategize Strategic partnership GTM Legal 105

Hubspot

JULY 7, 2019

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Sales Hacker

DECEMBER 3, 2021

Deciding which market will suit you best takes time and strategizing. Need for your product or service. Form strategic partnerships or joint ventures. You can seek out a company that offers products or services that work in tandem with what you are offering. License products. Factor in all of your options.

Strategic partnership 119

Strategic partnership Profit margin Manufacturing Contract 119

Partners in Excellence

FEBRUARY 23, 2022

We put in place programs to attract channel partners (or if we are a channel, to attract the companies developing the products/solutions) getting them to sell our products. ” That is the partner takes our products to the end customer, selling the products to the customer.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

Martech

JUNE 27, 2024

“Customers are not only just buying the products. If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. Who are your advocates? Who is spreading the word and driving organic growth?

Strategic partnership 104

Strategic partnership A/B testing Strategize Growth 104

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Deepen Customer Insights.

Strategize 72

Strategize Cross-sell Strategic partnership Growth 72

Martech

FEBRUARY 15, 2022

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Brands need to be positioned to respond and engage with the customer, in kind, providing help, education, relevant content and seamless delivery of products and services.

Strategic partnership 98

Strategic partnership Strategize Education Trust 98

SaaStr

NOVEMBER 25, 2022

The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Businesses must make it easy and painless for customers to go from having a problem to getting into the product and solving it with as few barriers as possible. Strategic technology partners .

Strategic partnership 105

Strategic partnership Strategize Drivers/motivators Trust 105

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer?

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. 17:15) The future of M&A: Ecosystems and strategic partnerships. (23:10)

GTM 124

GTM Growth Strategic partnership Pipeline 124

Heinz Marketing

JANUARY 25, 2023

Emphasizing Partnerships Another strategy is to focus on building strategic partnerships. Also, if you find that your target audience is not engaging with your content on a certain channel, it may be time to reallocate the budget to more effective channels.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Martech

DECEMBER 19, 2023

It will enhance the company’s quality approach, reinforcing its dedication to delivering safe and compliant programmatic advertising products. The partnership of BidsCube and Pixalate is notable because it’s a substantial step towards creating a more secure ecosystem that benefits advertisers and publishers.

Strategic partnership 110

Strategic partnership Strategize Clients Service 110

Martech

MARCH 1, 2022

Freeman, the global design and production company for trade shows, expos, conventions and other events has announced a strategic partnership with virtual events platform Hubilo. Freeman, which produces well over 10,000 events annually in North America, will now offer a ready-to-use digital component for events of all sizes.

Strategic partnership 106

Strategic partnership Strategize Networking Technology 106

Martech

FEBRUARY 8, 2024

They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. GenAI audio production. “We We have a strategic partnership in place with a company that specializes in genAI voice production,” Clinch CEO Oz Etzioni told MarTech.

Campaign 119

Campaign Strategic partnership Sports Territory 119

Sales Hacker

AUGUST 7, 2020

People First Productivity Solutions. Vice President, Client Partnerships North America. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. BQ Productions. Vice President of Sales & Strategic Partnerships. Strategic Team Lead. Carina Brockl.

Territory 131

Territory Presentation Strategic partnership Inside sales 131

Martech

SEPTEMBER 26, 2022

A recent study suggested that consumers are attracted to metaverse experiences addressing key interests like music and travel, and they’re less interested in products when they go virtual. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel.

Launch 118

Launch Electricity Strategic partnership Gaming 118

Hubspot

JUNE 8, 2020

While your business page might not have live capabilities yet, once it's available you can use it to launch new products, demonstrate thought leadership, and boost your content strategy. In this example, Hootsuite went live to educate audiences on Google My Business, while also announcing a strategic partnership that showcased innovation.

Strategic partnership 100

Strategic partnership Transportation Education Consult 100

Hubspot

MAY 14, 2012

This is a guest post written by Gini Dietrich , founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, and Geoff Livingston , an author and marketing strategist who serves as VP, strategic partnerships for Razoo. key customers, and of course, conversations about your product offering.

Product 78

Product Objectives and Key Results Strategic partnership Drivers/motivators 78

SaaStr

DECEMBER 1, 2024

Product-Led Growth Before It Was Cool While others were building massive sales teams, Zinman pushed for a product that would sell itself. This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells. The result? Today, users can build custom workflows without code.

Strategic partnership 103

Strategic partnership User Experience Growth Strategize 103

Martech

JANUARY 13, 2022

WeWork announced a strategic partnership with ARHT Media in May 2021, bringing the holographic technology to up to 3,500 enterprise customers through the WeWork network as more locations are equipped with the capture studios and displays. Holograms in live conferencing.

Technology 127

Technology Technology Strategic partnership Retail 127

Sales Hacker

MARCH 8, 2024

Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. How to use ecosystem-led growth in your GTM ELG can be applied to each function of your go-to-market strategy: sales, marketing, product, and customer success. Access to more data. Efficiency.

GTM 123

GTM Growth Referrals Cross-sell 123

Search Engine Land

JUNE 27, 2024

“Customers are not only just buying the products. If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. Who are your advocates? Who is spreading the word and driving organic growth?

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

criteria for success

NOVEMBER 8, 2021

As Co-Founder, Regina co-leads business strategy and strategic partnership development and leads sponsor relations. She has worked as a product development and marketing executive, launching multiple brands, and as a management consultant. She is also a serial entrepreneur, and has founded her own tech startup.

Strategic partnership 98

Strategic partnership Management Consulting Consult Strategize 98

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product.

Legal 127

Legal Strategic partnership Contract Trust 127

SaaStr

DECEMBER 31, 2021

I want to spend a little time on some learnings about Strategic Partners in SaaS. First, let me be clear — to make it in SaaS, you’re probably going to need to achieve real success with Strategic Partners. And because your partners will likely, through integrations in particular, make your product better and strong.

Strategic partnership 98

Strategic partnership Strategize Launch Engineering 98

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. By letting Einstein help your content production process, your marketing teams can be more productive, and your content more personal across the entire customer lifecycle.

Referrals 136

Referrals Strategic partnership CRM Launch 136

SaaStr

JANUARY 19, 2023

For startups, a successful business partnership could mean access to new products, the opportunity to reach new markets, or increase customer loyalty. Next, consider which organizations should be evaluated for partnerships. In this session, Kange Kaneene, VP at SAP.iO Finally, evaluate the exit strategy potential in the future.

Strategic partnership 105

Strategic partnership Construction Strategize Growth 105

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 137

Niche Negotiate Contract Legal 137

Salesforce

JULY 25, 2024

Our newly expanded strategic partnership with Workday focuses on improving employee experiences by connecting data and, more importantly, empowering your team with an AI employee service agent. Our shared goals are to enhance productivity, improve decision-making, and simplify business operations, all within the flow of everyday work.

Service 105

Service Strategic partnership Networking Territory 105

Hubspot

SEPTEMBER 15, 2024

Make Strategic Acquisitions When your competitor closes, their clients are left in the lurch. Some of our respondents found that a recession was a good time to make a strategic acquisition. Don't be afraid to reach out to competitors that are struggling to try to purchase their market share,” said Michael Moore of TJM Promos, Inc. ,

Strategic partnership 69

Strategic partnership Strategize Healthcare Promote 69

Martech

NOVEMBER 15, 2021

Product overview. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results. Product overview. Product overview. Product overview. Key customers include Integrate, TripActions and Okta. It serves both U.S.

Strategic partnership 113

Strategic partnership Clients Hospitality Strategize 113

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. Sam’s Club members have many ways to search and shop for products, as well as to buy them.

Retail 98

Retail Networking Strategic partnership Campaign 98

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Have you budgeted for this purchase?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Martech

OCTOBER 28, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. That partnership will now reach into the Slack ecosystem, allowing businesses using Slack for collaboration to process, review and execute agreements within Slack itself. Read more here. Read more here.

Strategic partnership 116

Strategic partnership A/B testing Teamwork Contract 116

Search Engine Land

DECEMBER 19, 2023

It will enhance the company’s quality approach, reinforcing its dedication to delivering safe and compliant programmatic advertising products. The partnership of BidsCube and Pixalate is notable because it’s a substantial step towards creating a more secure ecosystem that benefits advertisers and publishers.

Strategic partnership 79

Strategic partnership Strategize Clients Service 79