SaaStr

MARCH 6, 2025

The Top 10 Product Leadership Lessons from Plaid’s and Brex’s Presidents Product leaders often ask me what it takes to build successful products in the age of AI, especially in fintech where the stakes are incredibly high.

Product 90

Product Finance Trust User Experience 90

Iannarino

APRIL 28, 2025

Discover how modern B2B sales have evolved from pitching products to building trusted authority, and why your sales team needs to adapt to win high-stakes deals.

Trust 216

Trust Pitch B2B Product 216

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion. Plus, an analysis of the top 75 trending sales AI tools.

GTM 116

GTM Product Go To Market Drivers/motivators 116

Salesforce

MAY 15, 2025

Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations? At Salesforce, trust has been our #1 value for over 25 years. Deploying trusted AI agents requires more than just powerful models.

Government 97

Government Trust Negotiate Healthcare 97

Sales Pop!

NOVEMBER 13, 2024

Misalignment between these teams can lead to the following challenges: Inconsistent Messaging : Sales and marketing may communicate different value propositions to potential customers, diluting the brand’s overall message and reducing trust.

Sales 264

Sales Growth Lead generation CRM 264

Sales Pop!

NOVEMBER 8, 2024

According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity. Filipino agents are known for their empathy, patience, and ability to build rapport with customers, qualities that are essential in creating trust and fostering long-term relationships.

Sales 246

Sales Technology Technology Conversion 246

Salesforce

SEPTEMBER 12, 2024

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Welcome to the Trust Zone Near the entrance of the Trailblazer Forest is where you’ll find the Trust Zone, your ultimate destination for all things security-related.

Government 131

Government Gaming Trust Education 131

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The product aims to enhance productivity but requires significant upgrades and retraining.

Consult 130

Consult Technology Technology Represent 130

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

E-commerce 120

E-commerce Objectives and Key Results Hospitality Strategic planning 120

Martech

JULY 25, 2024

Social proof Probably the most common these days, this concept can enhance trust and credibility. Urgency through scarcity This can drive demand by making products or services appear more desirable. Limited editions, countdown timers and stock levels on product pages create a sense of urgency, encouraging quicker decision-making.

Drivers/motivators 126

Drivers/motivators Technique Price Trust 126

Sales Pop!

DECEMBER 10, 2024

Whether your team is drafting pitches, meeting and negotiating with clients, processing orders, or upskilling, theyre likely using digital devices that are now linked to workplace eye health issuesthe kind that can worsen their job satisfaction, productivity, and overall well-being.

Angle 234

Angle Education Negotiate Sales 234

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. What’s emotion got to do with it?

Drivers/motivators 137

Drivers/motivators Customers Trust Price 137

Martech

AUGUST 16, 2024

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. The most recent evidence: A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. Why are there internet-connected refrigerators, toothbrushes or dishwashers?

Gambling 130

Gambling Manufacturing Trust Follow-up 130

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Transparency builds trust and can differentiate your brand in a crowded marketplace. But differences in attitudes exist.

Manufacturing 127

Manufacturing Legal Retail Trust 127

Salesforce

OCTOBER 28, 2024

But the potential of artificial intelligence (AI) agents can only be realized if they’re trusted to act on someone’s behalf. Get started Trust patterns for Agentforce Trust in AI is still in its infancy. Respect user privacy with opt-out features Agentforce products let customers and prospects opt out of communications.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. Here’s how you can achieve this balance effectively.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

AUGUST 6, 2024

It’s a sign of the high amount of trust consumers have in mobile channels as they use their phones to get more things done in their digital lives. Sixty-two percent of consumers said they trusted phones over personal computers and tablets, according to a recent survey of 2,000 consumers conducted by ecommerce software company StoreConnect.

Promote 116

Promote Trust Service Referrals 116

Martech

JANUARY 7, 2025

Authority and trust. In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Gains mentions in trusted publications to improve how LLMs perceive your brand. Semantic SEO.

B2B 112

B2B Engineering Education Trust 112

SaaStr

MAY 1, 2025

A bit of a product savant. A passion for the product and space that almost doesn’t make sense. And someone you can trust with your few, precious leads. "That "That early sales team … they have to be product gurus. If you wouldnt buy your own product from them, dont hire them.

Trust 106

Trust Sales Up-sell Price 106

Martech

OCTOBER 31, 2024

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. answered yes.

X-functional 114

X-functional Launch Trust Technology 114

SaaStr

DECEMBER 10, 2024

The days of pure top-down enterprise sales are over when it comes to technical products. While CFOs have regained some control post-2020, one thing remains clear: if you don’t have buy-in from the technical developers and engineers actually using your product, you won’t get the deal done.

Engineering 116

Engineering Sell Technical Sales B2B 116

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Build customer trust Building trust and long-term customer loyalty is crucial for marketing success. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Does that inspire trust?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

SEPTEMBER 9, 2024

Creating a template for quick productivity wins: Marketing has rapidly increased productivity with improved access to content, better search capability, content creation and personalization and optimized advertising purchasing. Mishaps undermine trust, reputation and shareholder value. Ask your external agencies to do the same.

Non-Profits 124

Non-Profits Legal Trust Technology 124

Partners in Excellence

JANUARY 4, 2025

We are in enamored with, perhaps even in love with our products. We have endless lists of product capabilities. Our websites have carousels rotating the prestigious names of customers or other carousels with testimonials, “This product is the best thing since sliced bread!” ” We love our products!

Trust 126

Trust Growth Product Process 126

Salesforce

AUGUST 29, 2024

No built-in ability to take action : For example, they can’t open a support ticket, change the shipping address of an order, update an opportunity record, or change the price of a product. Einstein Trust Layer The Einstein Trust Layer lets you use existing models in a trusted way, without compromising your company data.

Trust 130

Trust Represent Price Government 130

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

Sales Gravy

OCTOBER 22, 2024

The Importance of OutBound Conference: OutBound is a key event for sales professionals, offering insights into improving pipeline productivity and performance. Building relationships and establishing trust are far more valuable than rushing to sell. This makes your interactions feel more genuine and builds trust over time.

Pitch 96

Pitch Networking Trust Pipeline 96

Sales Gravy

DECEMBER 25, 2024

Heres what stood out from our conversations this year: Objections Are Opportunities: Objections arent something to avoid, theyre invitations to build trust. Listening, not just to respond, but to understand, creates trust and sets you apart from competitors. When a buyer pushes back, its a sign theyre engaged.

Conversion 96

Conversion Pitch Sales Trust 96

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Sales Development Representative engages with potential leads 24/7.

Launch 115

Launch Pitch Represent B2B 115

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Brand authority and credibility: Optimizing for AI platforms helps establish your brand as a trusted source. Traditional SEO alone won’t cut it anymore. For example, ChatGPT has over 180.5

Engineering 112

Engineering Objectives and Key Results User Experience Trust 112

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. That shared knowledge is essential for building trust, loyal fans and higher retention. customer persona, product feature, sentiment). customer persona, product feature, sentiment). executive outreach or sales engagement).

Cross-sell 110

Cross-sell Customers UX A/B testing 110

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. To execute this strategy, you would share your company’s origin story and how many decades it’s been in business, proof positive that clients can trust it for many years to come. The competition was over trust and reputation. A fourth strategy is stressing delivery and service.

Clients 344

Clients Price Technology Technology 344

Sales Gravy

NOVEMBER 7, 2024

Trust in the sales process and discipline in following proven methods are critical factors for long-term success in sales, especially for those new to the field. Unlike tangible products, services like staffing solutions can be harder to sell. Unlike tangible products, services like staffing solutions can be harder to sell.

Cold Call 103

Cold Call Clients Trust Sales 103

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. This ensures users receive precise and comprehensive answers, attracting and keeping them engaged, which fosters loyalty and trust. Traditional SEO alone won’t cut it anymore.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Salesforce

OCTOBER 30, 2024

What does “trusted AI” actually mean? Allen Hoem Director Product Management, Einstein Content Insights at Salesforce Question 4: What does “trusted AI” actually mean? Trusted data is when you can be confident that your data is accurate and secure. What you’ll learn How does AI get smarter?

Campaign 111

Campaign Trust Strategize Promote 111

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. They are the same product but with different tiers of functionality. Fewer employees, tighter budgets? Sky-high expectations and stiff competition? Also, check.

Territory 126

Territory Launch Growth Contract 126