Martech

DECEMBER 14, 2023

Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform. Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. Click here to take the survey Data Cloud Vector Database.

CRM 107

CRM Service Clients Technology 107

Martech

APRIL 15, 2024

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website.

Closing 78

Closing CRM Follow-up Technology 78

Martech

NOVEMBER 28, 2023

Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. It plans to add more products and regions next year.

Sell 96

Sell Territory Networking CRM 96

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Hybris became SAP Hybris and then evolved into SAP Commerce Cloud, part of a broader CX suite.

Manufacturing 105

Manufacturing Retail Networking Service 105

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. They have a portfolio of approximately 16,000 products. Improving customer experience and enabling self-service.

E-commerce 128

E-commerce Customers CRM B2C 128

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Simple Campaigns provides guidance on the creation of emails recommending a specific product, service or offer.

Campaign 112

Campaign Service Customers Promote 112

Martech

JULY 25, 2023

Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The days when one channel is used for the discovery of products and services and requires a transition to a separate channel for purchases, will soon be far behind us.

Service 90

Service Customers Product Process 90

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Networking 135

Networking Negotiate Service Contact 135

SaaStr

NOVEMBER 18, 2023

SaaS products and services like Pilot track the finances of 1,000s of SaaS and other startup so they’re an interesting source of hard data. SaaS and Cloud growth overall will remain strong. Shopify , Datadog, Crowdstrike , Google Cloud-Azure-AWS, Snowflake , etc. What does Pilot’s latest data say? Carpe Diem.

Finance 120

Finance Growth Service Product 120

Martech

JULY 12, 2023

Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. What will be affected. Why we care.

Price 86

Price Negotiate Contract CRM 86

SaaStr

NOVEMBER 15, 2023

(@jasonlk) November 13, 2023 Not every area of SaaS and Cloud is seeing big “macro” impacts. Being Multi-Platform / Multi-Product Key at Scale A story we’ve seen many times. They still make a 38% margin on services. They view professional services primarily as an opportunity to cross-sell more modules.

Non-Profits 99

Non-Profits Cross-sell Growth Service 99

Salesforce

DECEMBER 14, 2023

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. What our new Data Cloud updates mean for your business As you explore how first-party data advertising can help your company, we want to make sure we tell you both the what and the why behind these new innovations.

SQL 72

SQL Cross-sell Campaign Trust 72

Martech

APRIL 18, 2024

Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month. Cost : Google does not publicly list specific subscription pricing for Gemini models, as access tends to be bespoke and integrated within Google Cloud services. Learn more : Google Cloud. Learn more : AWS AI Services.

Strategize 131

Strategize Education Price Service 131

Search Engine Land

JANUARY 30, 2024

LinkedIn revenue was also up 9%, with overall revenue in Productivity and Business Processes up 13% to $19.2 Microsoft’s success was driven by Office and cloud revenue which account for almost 60% of the company’s overall revenue. Success drivers. Why we care. ” Get the daily newsletter search marketers rely on.

Drivers/motivators 110

Drivers/motivators Gaming Growth Service 110

SaaStr

SEPTEMBER 19, 2023

Change #1: A Very Clear Uptick In Product-Led Growth Strategies If you look at Notion Capital’s Cloud challengers, 35% are working on a PLG growth strategy. PLG is about investing in product and data instead of sales and marketing. 22% of Cloud Challengers are doing purely usage-based pricing models.

Profit margin 95

Profit margin GTM Price Growth 95

Martech

JUNE 8, 2022

With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. Other Commerce Cloud announcements. New to marketing cloud. NFTs for Commerce.

Launch 108

Launch Commission Retail Campaign 108

Salesforce

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. Whether you are building a healthcare diagnostics or a customer service app, you can take a step-by-step approach and use this as a roadmap. And, closer to home, your competitors are deploying AI chatbots to handle customer service around-the-clock.

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Salesforce

NOVEMBER 16, 2023

Think about the last decision you made about a product or service. Social media has become the first stop in product research. Or have you bought a product that an influencer you follow on your Instagram has recommended? Build your following +1,900 points Trail Get to Know Marketing Cloud

Referrals 124

Referrals E-commerce Promote CRM 124

Search Engine Land

MARCH 13, 2024

Additionally, all global advertisers can now provide more engaging product information to shoppers through dynamic and personalized videos, as shown in the image below: Hero images in catalog ads. Meta is expanding access to its Magento and Salesforce Commerce Cloud integrations for more advertisers to utilize Shops ads. Reminder ads.

Retail 117

Retail Campaign Launch Networking 117

Salesforce

AUGUST 16, 2023

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Trust us: you don’t want to miss them.

Service 98

Service Hospitality Entertainment Customer Relationship Management 98

Martech

JUNE 22, 2023

Infrastructure providers: Cloud computing services and cloud-based data service providers like Snowflake and AWS. Some [marketers], depending on the entirety of your marketing operations, will need them as a product. Walled gardens: Big Tech companies with massive audiences and ad networks (Google, Meta, Amazon).

Management Consulting 102

Management Consulting Technology Technology Consult 102

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

Service 132

Service Customers Networking Negotiate 132

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience.

Product 107

Product A/B testing Retail Presentation 107

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Why we care.

Retail 99

Retail Launch Education Networking 99

Martech

MARCH 7, 2023

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. Billed as the world’s first generative AI CRM technology, Einstein GPT matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. Einstein GPT for Service.

CRM 107

CRM Technology Technology Service 107

Salesforce

MAY 9, 2022

We release hundreds of new products, features, and enhancements three times a year, and many of them are free! To maximize your Salesforce ROI (return on investment), check out the release marketing site and Trailhead to make the most of your Salesforce products. Take the trail and learn about new features to uplevel your work.

Manufacturing 97

Manufacturing Healthcare CRM Retail 97

Salesforce

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. The MuleSoft Accelerator for Data Cloud can help you unlock and connect to critical industry systems quickly and securely. Keep your data under wraps.

Launch 126

Launch Government Trust CRM 126

Search Engine Land

SEPTEMBER 19, 2023

Luckily, there is an audience for your product or service, regardless if they already know it. SEO research for new markets Your mission at this step is to discover how people search for that thing you’ll disrupt – even if it doesn’t overlap with your new product or service. Acquire them for your new category. Absolutely.

Transportation 131

Transportation Represent Service Drivers/motivators 131

Salesforce

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Service 52

Service Customers E-commerce CRM 52

Sales Pop!

JULY 28, 2023

In the seemingly disparate fields of B2B sales and music production, one may find it challenging to uncover similarities. This article aims to uncover these shared principles, taking inspiration from the innovative practices of music production and exploring how these can guide and enhance your B2B sales strategies.

B2B 52

B2B Product Pitch Technique 52

Salesforce

NOVEMBER 2, 2023

The goal of an email workflow is to nurture leads, build relationships, and drive desired actions – such as making a purchase or subscribing to a service. increase in sales productivity and a 12.2% Show me how +500 points Module Email Marketing for Marketing Cloud Account Engagement Why should you change up your email workflow process?

Campaign 122

Campaign Customer Relationship Management Contact Relationship Management 122

Martech

APRIL 12, 2024

It employs specialized teams to handle regulated markets such as financial services. BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors.

Customers 99

Customers B2C Healthcare Retail 99

Sales Hacker

MARCH 12, 2024

He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers.

GTM 96

GTM Growth Strategic partnership Strategize 96

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. Dig deeper: Salesforce launches pilot NFT cloud. Why we care.

Retail 95

Retail Technique Sales Launch 95

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. It claims to improve customer experience, team performance and product design. Why we care. Get MarTech!

Launch 89

Launch Technology Technology Service 89

SaaStr

JULY 25, 2023

It brings together industry leaders, innovators, and customers to showcase the latest products and technologies. It provides updates on Microsoft’s products and strategies and fosters collaboration among partners. SaaStock : SaaStock is a global conference series dedicated to SaaS companies and entrepreneurs.

Legal 85

Legal Networking User Experience Technique 85

Salesforce

MARCH 15, 2024

Meet with your frontline service and sales reps to get an idea of what barriers they encounter on a day-to-day basis. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together. Explore Data Cloud Review each system you use regularly.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97