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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide. Digital PR.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Education : Inform your audience about your products, services or industry. JD Sports does this well on its YouTube channel by collaborating with content creator Chunkz and other influencers. Lead generation : Attract potential customers and grow your audience. Sales : Drive conversions and revenue through your video content.

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Your ecommerce calendar just got a year-round makeover

Martech

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

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Top Takeaways From the ’25 Connections Marketing Cloud Keynote

Salesforce

Connect your data to Data Cloud Personalize with Agentforce Unify loyalty promotions Manage consumption in Digital Wallet Bring journeys into Flow Step 1: Connect your data to Data Cloud For years, targeting the right audience has been mostly guesswork. Marketing Cloud Next changes that.

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5 Amazon Ads features you’re not using — but should be

Martech

RMNs present a powerful opportunity for non-retail brands (like insurance companies, streaming services or education providers) to reach their ideal audiences in unexpected but highly relevant environments. Dig deeper: Amazon’s new Retail Ad Service brings RMN to the masses 3. Probably, assuming no federal government interventions.

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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

Agentforce works by giving teams tools, services, and agents that can tap into the power of LLMs and their connected business data to identify what work needs to be done, build a plan to complete the work, and then execute the plan, autonomously. A large language model (LLM) alone relies on vast amounts of data to generate standard responses.