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Laying the groundwork for AI in MOps: How to get started

Martech

Sales and marketing alignment. Consider how AI will foster collaboration between sales and marketing — a critical factor in closing the loop from lead generation to conversion. Your goal is to: Identify overlaps where tools may be duplicating efforts, draining resources instead of saving them. Adding value without complexity.

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What is ecommerce and which trends are shaping its future?

Martech

Platform vs. marketplace Trends impacting ecommerce The rise of mobile and social commerce Resources for learning more about ecommerce. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 By 2027, Amazon alone will rake in more than $1 trillion in online sales. What is ecommerce?

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Open-source customer data platforms: Can you unleash your data for less?

Martech

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.

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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. By going upmarket, you can land bigger deals with more opportunities to upsell and lower churn.

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APACSMA Recognized as Fast Enterprise 2022 by Enterprise Asia at the Asia Pacific Enterprise Awards (APEA) 2022 Regional Edition

APACSMA

As the overarching strategic framework defining successful organizations, the Eagle Framework is a proven model for measuring the coherence of the entrepreneur and organization’s vision and purpose against actual results and readiness for current and future challenges.

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What is Revenue Enablement?

Highspot

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Interested to learn more?

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Understanding the Value and Benefits of Guided Selling

Highspot

In this comprehensive guide, you’ll discover the essentials of guided selling, industry examples, and how it can transform your sales process. Guided selling personalizes the customer journey by giving sales reps real-time information to influence buyer decisions. Central to this is a sales playbook integrated into your CRM.

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