ConversionXL

APRIL 17, 2019

As Jen Havice noted here on the CXL blog , insights from customer interviews can: Accelerate the customer journey; Increase conversions; Drive more leads, sales, and revenue. The JTBD approach is a simple but powerful way to extract ultra-valuable Voice of Customer (VoC) data. Method #1: The four helpful lists.

Customers 120

Customers Drivers/motivators Objectives and Key Results Prospecting 120

ConversionXL

APRIL 1, 2019

As the authors explain, however: Better-informed agents are unable to ignore private information even when it is in their interest to do so; more information is not always better. That makes us more vulnerable to the curse of knowledge. It’s not inevitable. But you have to know how to spot it and how to avoid it.

Pitch 133

Pitch A/B testing Up-sell Launch 133

Heinz Marketing

SEPTEMBER 26, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 52

Pipeline Sales Niche Start-ups 52

PandaDoc

JULY 11, 2022

Behind almost every successful business is a successful sales team. Whether you’ve got a small team of inside sales reps, a large outdoor sales team, or a wholesale department working on distribution partners for your next product, sales is the lifeblood of any business. Let’s get to it.

Commission 52

Commission Sales Legal Contract 52

Lead Fuze

SEPTEMBER 30, 2021

Since the demand for a lead generation job position is getting higher, it is required to have the right resume that will turn job seekers with lead generation expertise into hired ones. We would like to present you with the different positions you can land for a sales job. General rules for an excellent lead generation resume.

Lead generation 52

Lead generation B2C Cold Call Territory 52

Hubspot

FEBRUARY 21, 2012

If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales. Visitors focus on the words in text ads more than on the graphics. So in this blog post, let's discuss some key copywriting lessons you should apply to the process of crafting successful calls-to-action.

Click Through Rate 75

Click Through Rate Technique Prospecting Conversion 75

ConversionXL

JANUARY 28, 2016

According to Experiment Engine’s data, anywhere from 50% to 80% of test results are inconclusive, depending on the vertical and stage of the testing program. As they summarize , “you better get used to ties.”. So when the vast majority of tests “fail,” it is natural to wonder if testing is a waste of time and resources.”.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. But, those low fees aren't usually enough to justify much work, and after failing to make a big impact on their client's business, they get fired after 6 months or a year. 2) Your Clients Are More Tech-Savvy Than You.

Clients 71

Clients Technology Technology Contract 71

Heinz Marketing

FEBRUARY 26, 2018

We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly great guests and many more to come. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Curling is what I get really into it.

Pipeline 55

Pipeline Sales B2B Start-ups 55

ConversionXL

MAY 12, 2016

Thousands, if not millions, of people turn to website templates to make the design process more efficient. But we can get a good idea by looking at the popularity of some of the top template sites. design items for sale. But first, we have to ask a more basic question: Doesn’t originality matter anymore?

UX 72

UX Minimum Viable Product Launch Start-ups 72

Heinz Marketing

FEBRUARY 2, 2024

In more complex customer journeys like we see in B2B markets compared to B2C, identifying these insights is a bit more challenging and unclear. By doing so, businesses can allocate their marketing resources more effectively, optimize campaigns, and make informed decisions about where to invest their efforts and budget.

Customers 109

Customers Objectives and Key Results Represent Conversion 109

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. Before Penguin rolled out, the more, the merrier was the mantra regarding links. How has it only been 25 years? Every change is a new opportunity to learn.

E-commerce 126

E-commerce Engineering Gaming Gambling 126

Salesforce

DECEMBER 14, 2022

Many SEO experts possess a unique combination of analytical, technical, content strategy, and program management skills – the work of getting your pages to rank is both an art and a science. As a result, your page will be ranked higher in search engine results, and make it more likely that visitors will find you and click through.

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Lead Fuze

JULY 11, 2021

What is a sales pitch? A sales pitch is a message used to persuade a prospect to purchase a product or service. In most cases, a sales pitch should be short and to the point. Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail. LeadFuze in action.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re here to roll out the carpet for them, and we owe them a world better than our own. What is one a-ha moment you’ve had in your sales career?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

OCTOBER 17, 2018

But how can one pull off that kind of growth -- especially with a limited budget and resources? Figure out which channels are working for you. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.

Growth 98

Growth Objectives and Key Results A/B testing Campaign 98

Sales Hacker

FEBRUARY 19, 2019

Outreach’s annual sales industry summit, Unleash, has a speaker lineup for 2019 that is absolutely packed with genius-level sales insights. It just so happens that many of the speakers (26 of them, actually) are also some of our favorite Sales Hacker contributors! Think of this as a sneak-peek of what’s coming up at Unleash ‘19!

Cold Call 11

Cold Call Inside sales Sales B2B 11

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. More Bad News For Companies Keeping Their Heads In The Sand. It gets worse. image source. image source.

Drivers/motivators 133

Drivers/motivators Customers User Experience Retail 133

ConversionXL

NOVEMBER 17, 2022

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. Table of contents What is digital analytics and what can you gain from it? Conclusion.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Lead Fuze

JULY 24, 2023

Whether you’re an independent filmmaker or a seasoned video production company, knowing how to get clients for video production is crucial to your success. However, with numerous players in the market offering similar services, how can you stand out and attract more clients? The secret lies in diversification.

Clients 52

Clients Real Estate Product Referrals 52

ConversionXL

MAY 14, 2014

In an ideal world, everyone would be excited by a data-driven approach & the idea of building a conversion culture is something the entire organization would be excited about from day one. The Marketing department is “in charge” of eCommerce, but eCommerce sales results aren’t doing anything. Know anyone?

Conversion 124

Conversion Sell E-commerce Legal 124

Gong.io

FEBRUARY 12, 2019

Looking for a list of the BEST sales blogs to read in 2019? If you want to level up your sales game, your best bet is to read the best sales blogs the pros are learning from. If you don’t see your favorite sales blog listed below, be sure to write a comment. The 18 Best Sales Blogs.

Sales 133

Sales Technique Up-sell Gaming 133

ConversionXL

JUNE 26, 2017

Research is the key to figuring out which best practices to use. Bigger changes are more likely to change user behavior. Love your Data – Track full funnels, and fix your data! Data is often fragmented, so fixing it can’t be emphasized enough. Take his course on UX and Usability here. Market shifts.

UX 85

UX Cross-sell A/B testing Government 85

Gong.io

FEBRUARY 9, 2019

Looking for a rich list of sales techniques and tips you can use to close more deals? We’ve pulled together a list of 55 sales techniques, tips, and best practices. Many of which we’ve proven with data. They’re split into sections from discovery call tips , to product demos , to objection handling , and more.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. How does Rob think about the bundled vs unbundled thesis within SaaS? When is it right for SaaS companies to turn down potential customers?

E-commerce 99

E-commerce Manufacturing X-functional Retail 99

Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” And yet, many of the most successful businesses still practice cold calling in 2020, and they won’t be stopping anytime soon. How To Get Phone Numbers For Cold Calling. Cold Calling Tips From Sales Pros.

Cold Call 79

Cold Call Appointment Objectives and Key Results Prospecting 79

SaaStr

FEBRUARY 21, 2020

309: David Skok is a General Partner @ Matrix Partners, the firm with a portfolio including the likes of Hubspot, ZenDesk, Quora, CloudBees and more incredible companies. David is also the author of foreentrepreneurs.com the must read blog in the world of SaaS metrics. How does David think about scaling sales teams?

Non-Profits 75

Non-Profits Up-sell Start-ups Product 75

SaaStr

SEPTEMBER 2, 2020

Join the discussion on how business can be more than just about profit, it’s also about giving back in any and every way they can, especially in these challenging times of Covid-19. I’ll give a few examples, but there’s many, many more on the Pledge 1% website. Amy Lesnick | CEO @ Pledge 1%. Thank you for joining us.

Start-ups 111

Start-ups Healthcare Education Up-sell 111

PandaDoc

NOVEMBER 26, 2018

Whether we like it or not, you have to agree: The development of improved AI and forecasting means sales is no longer an “artform” but a “science” The question is how to hire sales reps whose qualities match the trends seen in data and keep them on to continue building relationships with clients at scale.

Commission 61

Commission Sales Contract Quota 61

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. No marketing, including content, is uninteresting if you look at it certain ways.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. We're passionate about our product -- and that means our audience can be, too.

B2B 0

B2B B2C Angle Electricity 0

ConversionXL

FEBRUARY 5, 2014

According to an Edison Research and Arbitron report in 2012, podcasting is becoming one of the more viable methods for acquiring and retaining customers. However, in 2007, “familiarity” jumped to 37%, and in 2012, it was 45% – that’s a 105% difference!! In 2006 it was a mere 11%, and in 2012 it hit 29%. What Does This Mean For Me?

E-commerce 100

E-commerce Launch Non-Profits Start-ups 100

Hubspot

AUGUST 21, 2018

This just involves more time and energy, right? More so, digital marketing changes practically every day. And if you’re not marketing on the internet, you’re already far behind the curve, my friend. The marketing funnel is no more, my friends. But keeping up with the changes isn’t quite enough. Yes, but it’s worth it.

Follow-up 101

Follow-up Legal Niche Represent 101

ConversionXL

AUGUST 1, 2017

All of those indicators use different instruments to measure customer loyalty, but they’re all getting at the same thing: is this customer likely to continue using our product or even tell others about us? There are various statistics out there on the value of repeat/loyal customers. How Do We Define Customer Loyalty?

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

All of those indicators use different instruments to measure customer loyalty, but they’re all getting at the same thing: is this customer likely to continue using our product or even tell others about us? There are various statistics out there on the value of repeat/loyal customers. How Do We Define Customer Loyalty?

Customers 91

Customers A/B testing User Experience B2C 91

ConversionXL

JULY 12, 2017

While there are many concrete definitions out there, I like how Peep Laja, founder of CXL, explained it in a past blog post … Peep Laja: “First of all, UI (user interface) is not UX (user experience). That’s what this post is about: looking inward instead of outward. Why Care About Ecommerce UX? Reduced customer acquisition cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100