Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

MARCH 7, 2024

Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. Key benefits. Accessibility. What are MMMs? Why we care.

Launch 127

Launch Campaign Education Process 127

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Strategic planning 116

Strategic planning Technique Drivers/motivators Territory 116

Veloxy

JUNE 22, 2023

For instance, the presence of a sound sales enablement strategy has been found to improve sales messaging by 31% ! So how do YOU create a sales messaging strategy that resonates with your target audience and drives results? Measure performance, adapt to market changes & optimize strategies using training & enablement tools.

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Veloxy

MAY 24, 2023

In this comprehensive guide, we explore the definition, significance, and practical strategies for calculating and improving sales velocity. Whether you’re a sales professional or business owner, this guide equips you with the knowledge and tools to optimize sales velocity and achieve exceptional sales performance.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Veloxy

OCTOBER 26, 2023

In this guide, we’ll explore the ins and outs of becoming a medical device sales rep, from the role itself to the essential skills and qualifications, as well as job search tips and resources to help you excel in the field. Dreaming of a rewarding and challenging career in medical device sales? You should be!

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 122

Tradeshows B2B Meeting Follow-up 122

Sales Pop!

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Cross-sell 97

Cross-sell Technique CRM Pipeline 97

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content.

Campaign 116

Campaign Clients Strategize Contract 116

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 136

Objectives and Key Results Follow-up Start-ups Engineering 136

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Technology 111

Technology Technology Objectives and Key Results Strategize 111

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Objectives and Key Results 117

Objectives and Key Results Campaign Finance Real Estate 117

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To overcome these challenges, focus on: Addressing these barriers.

Strategize 114

Strategize Growth Technology Technology 114

Search Engine Land

APRIL 16, 2024

Whether you’re working in an agency or in-house setting, your paid teams are also great – and often under-tapped – resources for data about what’s working and not working. Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. SEO is turbulent right now.

CTR 116

CTR Growth Campaign Service 116

Salesforce

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. In it, you’ll learn the basics of channel sales and how it can work for you. Franchisees.

Manufacturing 111

Manufacturing Retail Territory Sales 111

Search Engine Land

FEBRUARY 15, 2024

Each option has its benefits. However, if it’s a matter of one or the other, it’s important to understand the benefits of each and determine which is a better fit for your needs. Their experience and talent, coupled with access to talented peers, tools and data, is an invaluable resource for any business.

Consult 120

Consult Clients Engineering Service 120

Heinz Marketing

FEBRUARY 6, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you find implementing new processes in your marketing department akin to herding tigers? Unified Strategy : Proper marketing orchestration ensures that all marketing channels and activities are aligned with the overall business strategy.

Objectives and Key Results 98

Objectives and Key Results Campaign Strategize Start-ups 98

Search Engine Land

MAY 1, 2024

There are tools in the market to help you: Analyze datasets: AI can identify new and valuable keywords that might have been overlooked. There are tools in the market to help you: Analyze datasets: AI can identify new and valuable keywords that might have been overlooked. Here’s where AI can assist.

Campaign 123

Campaign Strategize Conversion B2B 123

Martech

MAY 16, 2024

Customer experience is solely the responsibility of the CX team’ Every department — from marketing to product development to sales — plays a role in shaping and delivering the customer experience. What is customer experience (CX)? More importantly, it’s the feelings, emotions and perceptions customers have about those interactions.

Customers 111

Customers B2C UX User Experience 111

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Highspot

MAY 3, 2024

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try. Interested to learn more? Still on the fence?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. is branded, and only 5.6%

Engineering 122

Engineering Growth Education Territory 122

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. You can’t start optimizing your marketing until you have covered the basics.

Profit margin 129

Profit margin Promote Campaign Price 129

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Objectives and Key Results 122

Objectives and Key Results Strategize Legal A/B testing 122

Martech

MAY 7, 2024

Dig deeper: How to make the most of your marketing work management solution Anticipating needs My teams and I have been able to surprise and delight our co-workers or stakeholders when we deliver something of value to them that they didn’t explicitly ask for. In hindsight, I now know that my language was vague. and “I want you to do X.”

X-functional 105

X-functional Follow-up Meeting Strategize 105

Search Engine Land

MARCH 4, 2024

However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. While both aim to bolster website performance, they operate on different mechanisms and timelines. This article examines the nuanced relationship between A/B testing and SEO.

A/B testing 118

A/B testing UX User Experience Engineering 118

Martech

DECEMBER 18, 2023

And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. Analyzing campaign performance data.

Government 115

Government Objectives and Key Results Campaign Legal 115

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.”

A/B testing 124

A/B testing Campaign Networking Engineering 124

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Education 119

Education Campaign Sales Prospecting 119

Salesforce

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. It compiles best practices, strategies, and tactics specific to the team and spells out roles, responsibilities, and objectives. Here’s what’s often included: Sales strategies and tactics This section is the heart of the playbook.

Objectives and Key Results 59

Objectives and Key Results Technique CRM Follow-up 59

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Offer actionable value in your material, and buyers will see you as a resource that boosts their returns on investments.

Entertainment 123

Entertainment Niche Pipeline Clients 123

Salesforce

APRIL 24, 2024

Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement. Remember the last time you moved? Imagine if your furniture and belongings could just teleport to your new place in perfect condition.

Customers 124

Customers Transportation Government UX 124

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Campaign 145

Campaign B2B Technology Technology 145

Martech

OCTOBER 10, 2023

That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agreement to move in this direction. Here are some other benefits: Improved efficiency. Enhanced accountability.

Government 121

Government Customers Healthcare Promote 121

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Martech

FEBRUARY 21, 2023

In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. People : Aligning organizational structure, staffing and professional development opportunities to deliver on vision, strategy and value proposition. Focus is what scales.

Clients 98

Clients Strategize Sports Service 98