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How higher education is failing at SEO

Search Engine Land

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found.

Education 102
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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Resource Page Link Building: Look for resource pages or link roundups in your niche that list websites, articles, or tools. Reach out to the website owners and request to be included in their resource list. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them.

Finance 102
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8 Ways Content Marketing Can Be Used to Boost Your Brand’s Reputation

Sales Pop!

Produce Unique Educational Content Relevant to Your Industry When you craft educational content that aligns perfectly with your industry’s needs, you’re being valuable and informative to your audience. By focusing on unique, educational content, you’re positioning your brand as a thought leader and a go-to resource in your industry.

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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce

Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. Craft templates, scripts, and outlines Develop practical tools like call scripts, email templates, and proposal outlines.

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From Process to Playbook Your Small Business Sales System

SalesProInsider

The process should have clear defined stages (the What) for converting a lead to a client with the specific objective, key actions, buyer commitments sought, and resources for each step. Resources needed for success in each step. Templates for prospecting efforts. Specifics for educating and explaining the value of the solution.

Process 83
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35+ Best Sales Email Templates To Close Deals

SalesHandy

Sales email templates work as a great time-saving blessing when one has to send similar emails to multiple recipients who are in different stages of the sales funnel. And a deck of effective sales email templates needs to be handy, especially if you are running a cold email outreach. Now let’s explore some sales email templates.

Closing 98
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Lead Generation Platforms Compared – Which Fits Your Needs?

ClickFunnels

Ideally, it should offer not only a landing page editor but also an extensive library of landing page templates. Educational content that helps you make the most of that app. So don’t waste all those resources on some app that you are going to ditch in a few months anyway. Email marketing. More Than Just Software.