Martech

SEPTEMBER 16, 2024

Sales and support Role: Streamline the customer acquisition process while providing exceptional post-sale support. Sample goals: Shorten the sales cycle by 20%. Achieve a 95% first-response rate within 2 hours for support queries. Increase retention rates by 15% year over year. Processing.

Go To Market 64

Go To Market Objectives and Key Results A/B testing Territory 64

Miller Heiman Group

JANUARY 14, 2020

In “ Finding an Extra Gear: The 2 nd Annual CSO Insights Sales Operations and Technology Study ,” researchers from Miller Heiman Group lay out the sales operations best practices that companies need to pursue to grow this critical sales function. The Broad and Diverse Focus of Sales Operations.

Technology 58

Technology Technology Growth Quota 58

Partners in Excellence

FEBRUARY 8, 2025

Is it something unique about their products, the absence of competition, clever marketing/outreach programs, leveraging thought leadership, something in their sales process, their pricing? Are they using tools and technologies in unique ways, is it their technology stack? Is there something unique about their sales teams?

Customers 62

Customers Clients Strategize Technology 62

Tibor Shanto

SEPTEMBER 23, 2021

In essence he delivers the building blocks of Sales Enablement. Mike shares the 12 building blocks, tied together with systems thinking and communication management, sitting on a base of (optional) sales support services. It turns out, sales enablement isn’t just training, or content, or technology. Big Messages .

GTM 167

GTM Sales Consult Quota 167

Partners in Excellence

AUGUST 19, 2024

Our software tools/technologies, tend to reflect our “box” thinking. We have tools to support our top of funnel processes, SDRs, BDRs, We have tools that help AEs, Account Managers, Corporate Account Managers, Sales Support, and on an on. ” We have to understand the workflow.

GTM 138

GTM Account management Presentation CRM 138

Sales Hacker

JUNE 12, 2024

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. It’s flexible, scalable ABM built for you.

GTM 124

GTM Engineering Growth Cross-sell 124

Martech

APRIL 14, 2025

Tools for sales support and meeting notes (2.9%). The high use of content and experience-related tools suggests a shared responsibility for content creation, particularly in developing sales collateral or tailored proposals likely in close collaboration with marketing. and 3.4%, respectively). No less than 46.2%

Territory 82

Territory Government Legal A/B testing 82

Partners in Excellence

APRIL 28, 2021

Both technology, social, and generational lifestyle preferences are changing the nature of what people look for in work and who they work for/with. I think we misunderstand the application of technology, particularly AI/ML. What does this mean in terms of our selling/customer engagement strategies.

Sell 132

Sell Cross-sell Up-sell Technology 132

Highspot

MAY 15, 2025

Leverage technology to streamline enablement A partner portal is just one option. A true enablement platform is even better because it centralizes all up-to-date, on-brand marketing and sales assets in one place. According to Gartner, 49% of sellers report being overwhelmed by the technologies needed to do their work.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Sales Pop!

FEBRUARY 23, 2024

Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. Technology is vital to this transformation. Integrated systems and processes: Using technology to share customer data and insights across departments.

Service 147

Service Customers CRM Campaign 147

Miller Heiman Group

JANUARY 21, 2020

The latest Sales Operations & Technology Study from Miller Heiman Group found that roughly two-thirds of sales organizations have a dedicated sales operations team, indicating that this function continues to mature and play an increasingly integral role in a company’s sales success. Process and Technology.

Quota 75

Quota CRM Technology Technology 75

Partners in Excellence

MAY 30, 2023

We have to reorganize everything we do around a digitally led, sales supported customer engagement process. We need to redefine workflow, roles, responsibilities–recognizing marketing/sales/customer experience are now tightly intertwined. Instead, we focus on what do we need to do differently.

Objection handling 133

Objection handling Quota Entertainment Up-sell 133

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. What is a channel partner? Channel partners basically onboard other people to sell your product for you.

Commission 120

Commission Manufacturing Negotiate Contract 120

Adaptive Business Services

APRIL 9, 2025

Show how your offering can deliver measurable results, enhancing the effectiveness of his CRM training and sales support. Emphasize your understanding of his goals and provide concrete examples of how your solution can help him meet them. Respect His Time and Deliver Key Insights Efficiently.

Electricity 71

Electricity CRM Relationship building Clients 71

Martech

MAY 7, 2024

Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? Experiment with a genAI backlog; there is plenty of low-hanging fruit. Martech growth outpaces martech consolidation The ongoing growth of martech landed this year at 14,106 tools.

Legal 123

Legal Growth Pitch Technology 123

Martech

JANUARY 10, 2024

Q: Were marketing and technology interests of yours at that time? GE Healthcare was an extremely high-technology product — all the marketers had an extremely technical background. I’ve been in sales support for 25 of my 30 years in marketing. Q: How is the world around customer value changing with new AI technology?

Electrical Engineering 108

Electrical Engineering Healthcare Electricity Technology 108

Sales Pop!

DECEMBER 17, 2021

Businesses are utilizing technology to do jobs that we previously thought only humans could do. From keeping track of customers to generating marketing content to communicating with clients, technology is starting to free up human employees for other tasks. In Closing.

A/B testing 130

A/B testing Sales Contact Relationship Management 130

Partners in Excellence

AUGUST 21, 2020

So many of the discussions on sales and business performance focus on strategies, competitive positioning, product/service superiority, and even customer satisfaction/loyalty. In sales, we’ve seen huge infusions of all of these, yet sales performance doesn’t improve, the percent of people achieving quota continues to plummet.

Quota 106

Quota Technology Technology Launch 106

Salesforce

FEBRUARY 21, 2025

To get an edge during this boom and win the fiber broadband market, you need a technology foundation that lets you address all subscriber lifecycle needs with personalized experiences and stellar service. In this guide, we explain how an agile, modular technology platform can be a springboard for success.

Contract 52

Contract Government Price Service 52

Sales Hacker

APRIL 1, 2021

In good times, the shield is set aside and angled parabolically to reflect back to the pure sales acumen of the sales leader boss who has scheduled themself to present in front of the next all hands meeting to show everyone that their department is the reason times are good.” — Sean Mulvihill , Founder & CEO at Storiphi.

Pipeline 123

Pipeline Angle GTM Consult 123

Salesforce

OCTOBER 4, 2022

The umbrella term has moved to “tech,” short for technology. While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble. Some of us use the terms “tech” or “technology” and some use “high tech.” She hasn’t used “dot-com” since.

Government 98

Government Technology Technology Sales Support 98

Martech

JUNE 28, 2022

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 116

B2B GTM Cross-sell Cold Call 116

Openview

DECEMBER 12, 2018

However, as the pace of information accessibility grew, so did the need for focused sales support. As such, we’ve seen an explosion of sales enablers, sales enablement departments , and now the considerable growth of sales associations, communities, societies and networking groups.

Sales 100

Sales Negotiate Promote B2B 100

Partners in Excellence

JULY 5, 2013

With very complex problems and solutions, we’ve long known it’s impossible for the sales person to have the depth of knowledge necessary to respond to all the customers’ questions. In very complex sales, the sales person becomes more of a resource manager, conductor and director.

Pitch 117

Pitch Sales Manufacturing Represent 117

Sales Hacker

APRIL 30, 2018

Aberdeen reported that companies with excellent successful sales enablement programs are: 2.2 times more effective at linking sales actions to revenue, 83% more effective at improving productivity using technology, and, 58% more effective at finding, training, and retaining talent. Content development (sales communication).

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

Search Engine Land

OCTOBER 25, 2022

Next month Netflix begins rolling out its paid ad tier with technology and sales supported by Microsoft. Microsoft’s overall revenue came in at $50.1 billion, an increase of 11% YoY. What’s next. Why we care. Advertisers may have also noticed that Google’s earnings weren’t quite up to par.

Gaming 80

Gaming Price Growth Sales Support 80

Heinz Marketing

JANUARY 7, 2022

Sales teams are there to jump in and show curious leads just what the product can do, especially at the enterprise level. Product-led growth isn’t for every technology company. Moving users through product adoption is where marketing and sales can make or break your product-led strategy. What is your churn rate?

Growth 119

Growth Product Intrinsic Referrals 119

Spiro Technologies

DECEMBER 8, 2022

A substantial number of sales tasks can now be performed by software, like Spiro’s proactive relationship management platform, which works in the background to automatically collect data from your emails, calls, and texts, replacing labor-intensive traditional CRM. There’s no denying that sales, at any level, comes with pressure.

Commission 98

Commission Quota Relationship Management Follow-up 98

Sales Hacker

MARCH 25, 2025

If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 69

GTM X-functional Start-ups Relationship building 69

Partners in Excellence

JUNE 25, 2024

We struggle to do more and more, leveraging technology to help get us on target. Let’s walk through some sales math. Let’s walk through some sales math. We competed in 1000 qualified deals (We’ve got a good team of SDRs, AEs, and Sales Support). Of course, that it getting more and more difficult.

Sell 77

Sell Growth Sales Support Closing 77

SBI

FEBRUARY 15, 2018

Sales enablement teams have been hired, trained, equipped with the best tools, and whilst they are doing a great job of helping the salesperson to build a relationship with the customer through content and messaging, consistently keeping this process up to date can be a losing battle. AI Technology – More than Just Calling an Uber.

Education 55

Education Sales Sales Support Technology 55

InsightSquared

DECEMBER 28, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. The end of year can often be a stressful, exciting, and chaotic time of year for a sales organization. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available.

Territory 79

Territory Sales Quota Closing 79

Pointclear

JUNE 9, 2017

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status.

SQL 73

SQL Lead generation Clients B2B 73

Hubspot

JULY 29, 2019

According to a recent marketing technology study , the average marketer is using around 12 software tools a day — with some using up to 31. And this doesn’t even consider any sales, support, HR, or finance tools those businesses are using, too. Thanks to the rapid rise of technology, platforms have become mainly digital.

Drivers/motivators 78

Drivers/motivators Manufacturing Transportation Hospitality 78

Hubspot

AUGUST 1, 2022

Scope creep is common in the fast-paced sales environment and can take up valuable time and resources. Data & Technology. Optimizing processes is easier with CRMs, and familiarity with these tools will impact the sales ops manager's quality of work. What is your vision for sales operations? The unexpected can happen.

Technique 87

Technique Cross-sell Sales Drivers/motivators 87

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. And IDG just recently released the 2020 Cloud Computing Survey that showed over one third of IT budgets are spent on cloud computing technologies. million subscriptions transacted and Google’s marketplace has seen 3X growth in SaaS sales.

Cross-sell 104

Cross-sell Finance Strategize Technology 104

Hubspot

JULY 10, 2020

It's the processes, technology, data, and people that power a marketing strategy. One way to test the strength of your CRM is by checking if anyone in your business can answer questions about a contact and their interactions with your business – whether in sales, support, marketing, or billing – just by glancing at their contact record.

CRM 101

CRM Contact Campaign Lead generation 101