Hubspot

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. If only pricing was a simple as its definition. It’s not uncommon for entrepreneurs and business owners to skim over pricing.

Price 97

Price Retail Profit margin Gaming 97

SaaStr

JUNE 20, 2021

Pricing & Selling Strategy. When it came to pricing, Klaviyo decided to pursue a value-based model instead of a cost-based model. Klaviyo wanted to be viewed as a premium product, so its prices were higher than the competition. This allows you to price at a premium. . This will pay off in the long run. .

Objectives and Key Results 124

Objectives and Key Results Price Retail Consult 124

SaaStr

JUNE 12, 2020

It’s not just because it’s freemium. Box had a freemium component too, albeit a pretty small one now. Market-dominant strategy does work in SaaS, at least muchly. A longer SaaStr post on Dominant Strategies in SaaS here. Because if you’ve ever bid on Adwords, you know exactly what drives the price of an Adword up.

Contract 135

Contract Up-sell Start-ups Price 135

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. And these are both effectives strategies. In this article, we’ll show you how to activate and onboard your freemium users and ultimately convert them from freemium to paid. Get 50% off your annual plan, this weekend only”).

Conversion 103

Conversion Gaming Teamwork Start-ups 103

SaaStr

JANUARY 27, 2021

“Give the VP of Sales More Time” This is always terrible advice. If a VP of Sales can’t improve things in one sales cycle or less — she never will. In one sales cycle, or less. “Let’s add a Freemium Edition.” At twice the price. And you are better off without her.

Repeat business 120

Repeat business Engineering Pitch Closing 120

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Cross-sell 62

Cross-sell B2C CRM Quota 62

ConversionXL

FEBRUARY 3, 2022

We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

DECEMBER 2, 2021

22 SaaStr 193: When Does ABM Make Sense and How To Execute The Strategy Effectively, Why Marketing Must Be Held Accountable To A Number Tied Directly To Revenue and What Makes The Truly Special CMOs with Joe Chernov, CMO @ Robin. #21

Cross-sell 101

Cross-sell Price Product Conversion 101

SaaStr

NOVEMBER 22, 2020

Determine if your growth is product-led, sales-led, or marketing-led. Determine if you want to offer Freemiums or free trials so customers can try your product before they buy. Determine if your company is direct vs. indirect sales-led for tech alliances, channels, and Student Information Systems. Geographic regions. Late-stage.

Territory 128

Territory Healthcare Growth Go To Market 128

Sales Hacker

SEPTEMBER 11, 2019

The key is to create a negotiation strategy in advance, which helps you talk about price and other important elements of the deal. If you’d like to go into a sales negotiation with a constructive mindset and achieve the optimum result for your company, follow these tips in developing your own negotiation strategy.

Negotiate 111

Negotiate Closing Objectives and Key Results Objection handling 111

SaaStr

AUGUST 8, 2022

Oh anddddddd… Grab a team pack with tickets starting at only $1049 per person – that’s a savings of at least $650 off individual ticket prices. (We Your Sales leaders get the playbook from Lattice, Calendly, Snowflake, Confluent, Brex and So. A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today.

GTM 91

GTM Launch Networking Growth 91

ConversionXL

NOVEMBER 17, 2020

So we settled on growth levers at the bottom of the funnel–experimenting with pricing, the checkout page, plan mix, and our trial model. Testing our pricing strategy and plan-mix . In my opinion, price and plan-mix are the two most powerful growth levers in any subscription business. Testing our checkout process.

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Search Engine Land

SEPTEMBER 1, 2023

Clarifying how to use these three data points will help you create a crystal-clear keyword strategy for your business. A good keyword research strategy is a balance of finding that sweet spot between high-volume and low-difficulty keywords. It’s about finding that delicate balance and adapting your strategy.

Objectives and Key Results 137

Objectives and Key Results UX Niche Engineering 137

SaaStr

APRIL 28, 2023

Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. Roam uses a 30-day free trial approach to pricing, allowing users to see if they like it.

B2C 78

B2C B2B Construction Price 78

Sales Hacker

APRIL 10, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Where you can apply this GTM strategy. Using CAC to model your GTM strategy.

Go To Market 73

Go To Market GTM X-functional Territory 73

SalesHandy

APRIL 20, 2021

Sales teams exist to help potential customers know the product better and clear their queries, so they can make an informed purchase decision. But there will be times where you and your team will face tricky sales objections questions, putting you in a tough spot. Why Do Prospects Have Sales Objections?

Sales 75

Sales Price Follow-up B2B 75

SaaStr

MAY 27, 2022

41% of you have sales do some customer onboarding, not just CS or other specialists. Should sales just disappear once the contract is signed? #5. On average, you got a 33%+ boost in revenue when you hired your first VP of Sales. Hire a great VP of Sales, and revenue goes up. 59% of you have raised prices this year.

Price 117

Price Niche Up-sell Contract 117

Hubspot

APRIL 27, 2023

In this article, you’ll learn some positions you can consider in SaaS sales, expert tips for getting into the industry, and how to succeed in your first sales role. Table of Contents Is SaaS sales a good career? SaaS Sales Positions How to Get into SaaS Sales How to Succeed in SaaS Sales Is SaaS sales a good career?

Account management 77

Account management Commission Contract Sales 77

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. Brand Price Trade-off.

Construction 78

Construction Price Product A/B testing 78

Sales Hacker

NOVEMBER 2, 2017

Slack saw 30% convert to paid customers using a freemium model in 2014. Free trials or freemium pricing plans can be tremendously beneficial and effective , but they may not be for everyone. . You don’t want to come across as the pushy sales guy or gal. appeared first on Sales Hacker. With a credit card?

Customers 103

Customers Click Through Rate Price Conversion 103

Hubspot

JULY 3, 2020

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Understanding an account's needs and pain points is an important input to your ABM engagement strategy. Gather Intel and Align Content.

Campaign 101

Campaign Contact Strategic planning Legal 101

ConversionXL

OCTOBER 16, 2022

The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue.

Customers 129

Customers Retail Cross-sell Follow-up 129

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The name change and rebranding denotes the company’s expanded outlook on surveys as part of a larger voice of the customer strategy. Paid plans : Suite pricing begins at $39 per month, which includes unlimited surveys. LimeSurvey is an open source download and offers several benefits unique from free/freemium software options.

X-functional 116

X-functional CRM Networking Price 116

Sales Hacker

NOVEMBER 22, 2017

In sales, sellers who cite convoluted reasons to explain poor performance, rather than proactively doing something about it often remain — unsurprisingly — at the bottom of the success ladder. There certainly are a lot of things in sales that make life a tad more difficult. Our sales process is broken. Our marketing team sucks.

Cold Call 87

Cold Call Quota Technique Pipeline 87

Partners in Excellence

JULY 3, 2013

Trying to move them through our sales process. It’s a major sales error to using pricing actions to break a stalled deal lose. Pricing actions are meaningless until the customer decides, “I want to buy.” Pricing actions are meaningless until the customer decides, “I want to buy.”

Customers 95

Customers Price Promote Education 95

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Could be wasting sales and customer success time if not). Goals → KPIs → Data → Insight → Strategy → Testing.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Lead Fuze

DECEMBER 31, 2021

Slack saw that 30% of their customers converted to paid users in 2014 using the freemium model. Free trials and freemium pricing plans can be great for customers but not always the best idea. Need Help Automating Your Sales Prospecting Process? Need Help Automating Your Sales Prospecting Process?

Conversion 52

Conversion Click Through Rate Follow-up Contact 52

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Price : Free, or up to $3,200 per month for enterprise, depending on your plan. Price : Paid plans start at $79 per month.

A/B testing 78

A/B testing Price Start-ups CRM 78

SaaStr

OCTOBER 10, 2019

Freemium can help software companies gain users quickly—but what happens when it’s time to scale back or up? Join Joaquim Lecha, CEO at Typeform, and Christoph Janz, Managing Partner at Point Nine, as they delve into freemium at scale. So let’s talk Freemium. Want to see more content like this? FULL TRANSCRIPT BELOW.

Referrals 58

Referrals Start-ups Follow-up Product 58

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Price 40

Price Profit margin B2B Entertainment 40

ConversionXL

NOVEMBER 27, 2019

As Brown writes, it’s a strategy that “makes ’em work for it, by limiting availability, by delaying gratification, by heightening expectations, by fostering an enigmatic air of unattainability. Every limitation consumers encounter—on a freemium version , via gated access to content—is a chance to hint at how much value is on the other side.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

As Brown writes, it’s a strategy that “makes ’em work for it, by limiting availability, by delaying gratification, by heightening expectations, by fostering an enigmatic air of unattainability. Every limitation consumers encounter—on a freemium version , via gated access to content—is a chance to hint at how much value is on the other side.

Customers 101

Customers Strategize Campaign Manufacturing 101

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Jyoti Bansal: Let’s switch topics to sales. Jyoti Bansal, Founder and CEO of harness.io

Up-sell 101

Up-sell SQL Product Start-ups 101

Hubspot

MAY 9, 2022

Whether you’re a freelance designer or the leader of a sales team, you’ve got more important things to do than manually bill your customers. But a freelancer and a sales team won’t have the same billing process, so they shouldn’t have the same invoicing software. HubSpot payments is a powerful tool included in Sales Hub.

Clients 61

Clients CRM Start-ups Service 61

Spiro Technologies

SEPTEMBER 9, 2022

Then as faith would have it, the next week, the RIT advisor was at Freemium high school, and I showed up for the meeting. But yeah, a lot of people you’re just seeing product pricing is going up, they try elsewhere first, but it’s similar to what you’re seeing happening with food and gas. Adam Honig: Cool.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Salesforce

JANUARY 16, 2024

Pain’s book when I transitioned from sales to sales operations. Pain’s music, my sales background affects how I approach the world of sales ops. What you’ll learn What is sales revenue? Why is sales revenue important? Why is sales revenue important? Learn more What is sales revenue?

Contract 105

Contract Non-Profits Referrals Sales 105

SaaStr

JUNE 2, 2021

Ep #401: In this session, you will learn how to make the Freemium model work while also incorporating the traditional sales-driven strategy. Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. What do we mean when we talk about freemium and direct sales?

Sales 98

Sales Up-sell Price Start-ups 98