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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

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The 2025 Selling Year – Half Gone or Half Remaining?

Sales Pop!

As we wind down 2025’s second selling quarter, we can check our performance versus our YTD quota to see exactly where we stand. That’s the beauty of selling and the pay-for-performance lifestyle, isn’t it? Remember that SWOT analysis you conducted on your territory to prepare for 2025? There’s no mystery about where you stand.

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Territory or Vertical: What’s the Best Sales Team Structure for Your Business?

Highspot

Should we organize our sales team by region or industry? What is a territory-based sales structure? In a territory-based structure, your reps own opportunities and accounts within defined geographic regions. For example, a rep covering Texas must understand regional energy markets and local procurement norms.

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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. While focusing on these two selling success factors, we need to also consider a broader and more all-encompassing topic – our markets. And how well can you sell and serve remotely?

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Is it time to rethink your Google Ads strategy?

Search Engine Land

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. But the company had changed.

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Strategies to Turn Your Windshield Time Into a Competitive Advantage (Ask Jeb)

Sales Gravy

Smart Territory Management Saves Windshield Time Before we talk about maximizing windshield time, let's talk about minimizing it through smart territory planning. Map your territory into quadrants: Monday territory, Tuesday territory, Wednesday territory, Thursday territory, and Friday territory.

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Sell More by Understanding this God, Garden, and Baseball Analogy

Understanding the Sales Force

Everyone who uses Baseline Selling or another sales process believes in sales processes. When salespeople develop new opportunities, their selling incorporates historical rivalries. Local and regional companies tend to go up against a handful of companies on a regular basis. Some believe in God but do not attend.

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