ClickFunnels

DECEMBER 22, 2022

The purpose of email marketing is to help you sell products and services which is why it’s so important to think about it in the context of your overall sales funnel. You offer the potential customer your least expensive and least valuable product or service. You offer the customer a more expensive and valuable product or service.

Lead generation 130

Lead generation Cross-sell Pitch Consult 130

ClickFunnels

DECEMBER 14, 2021

And sales funnels are page-by-page experiences that get people to take action — they’re crafted with human psychology in mind so that your visitors can’t help but click, opt-in, and buy. What other products/services do they use? Add Urgency & Social Proof. Here’s how we create social proof on our homepage….

Launch 278

Launch Sales Price Start-ups 278

ClickFunnels

OCTOBER 22, 2021

Offer — Finally, you reveal the solution you discovered (your products or services) and offer it to the visitor for an irresistible deal. Before you can sell someone one of your main products or services, you’ve got to draw them in with a compelling offer — something that puts the risk on your shoulders , not theirs. Use Social Proof.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

The 5% Institute

MAY 22, 2023

In today’s competitive business landscape, it’s not enough to have a great product or service; you also need to understand and connect with your customers on a deeper level. This is where psychological selling comes into play. Building Trust and Rapport Building trust and rapport is a cornerstone of psychological selling.

Sell 52

Sell E-commerce Technique Trust 52

The 5% Institute

JUNE 11, 2023

Sales persuasion is an art that goes beyond simply presenting a product or service. It involves understanding human psychology, leveraging various techniques, and applying them strategically to influence potential customers and increase sales. Scarcity: Creating a Sense of Urgency The fear of missing out drives people to take action.

Technique 52

Technique Sell Pitch Trust 52

ClickFunnels

NOVEMBER 25, 2022

Are you considering hiring a landing page agency to create a landing page for your product or service? Sales pages where the conversion goal is to persuade the potential customer to buy your product or service. You offer the potential customer your least expensive and least valuable product or service. What Is a Landing Page?

Conversion 130

Conversion A/B testing Cross-sell Lead generation 130

Search Engine Land

JULY 31, 2023

Local content: More than blog posts Local content can be product or service pages , case studies, client testimonials, and other content pieces that: Drive people further down your sales funnel. Customers often seek out local products or services because they can get to know the sales staff, management, and owners.

Trust 87

Trust Territory Manufacturing Price 87

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

Drivers/motivators 107

Drivers/motivators Profit margin Price Campaign 107

Lead Fuze

AUGUST 12, 2021

Understanding the Psychology of Sales and Why People Buy Can Be Your Unfair Advantage. Simply put, understanding the psychology of sales can lead you to learn how to master the art of selling. Knowing the psychology of sales and these triggers will help you master the art of selling this 2021. 4 In Search of Social Proof.

Sell 98

Sell X-functional Sales Follow-up 98

Search Engine Land

NOVEMBER 14, 2023

Social proof and herding Social proof is the concept that the actions and beliefs of others influence people. When it comes to social proof, users are looking for signals of trust from others. But we can take learnings and think about how we frame our products and or services. SUBSCRIBE See terms.

Conversion 107

Conversion Price B2C Manufacturing 107

ConversionXL

JULY 28, 2020

Nudge marketing is the process of communicating messages that encourage desired behavior by appealing to the psychology of the individual. A better nudge would leverage the psychological principle of Scarcity and use fewer badges, with different colors. Social proof is even more influential than low prices.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ClickFunnels

DECEMBER 5, 2022

Don’t give them any other options – don’t link to your social media, YouTube channel, blog, etc. . Sales landing pages where the conversion goal is to persuade the potential customer to buy a product or service. They are used for both lead generation and for selling inexpensive products and services.

A/B testing 148

A/B testing Objectives and Key Results Lead generation Conversion 148

Heinz Marketing

OCTOBER 1, 2022

” What will social media look like in the future? In this article, Martina Bretous uses data to predict how social media will look in the future. Utilizing a new social media trends report, Bretous identifies trends like using social media as a search engine, more reliance on influencers, and VR/AR integrations.

B2B 56

B2B Presentation Technique Lead generation 56

The 5% Institute

AUGUST 10, 2023

From understanding psychological triggers to employing persuasive language, let’s delve into the realm of successful sales conclusions. Unveiling the Solution Throughout the sales pitch , the focus should remain on presenting the solution rather than just the product or service.

Closing 52

Closing Pitch Technique Sales 52

Veloxy

AUGUST 28, 2023

This segment looks at all the different hypnosis techniques that could turn a below average sales rep into a psychological assassin. See, it’s all about creating perceived value – the worth of your service or product in a consumer’s mind. ” It’s far more subtle and psychological. But why and how exactly does it work?

Technique 130

Technique Sales Prospecting Up-sell 130

The 5% Institute

DECEMBER 10, 2019

Learning topics surrounding the psychology of sales can have a massive impact on your closing rate, because quite frankly – you’re selling to people. That’s where the emotional fundamentals and psychology of sales topics come in. The Psychology Of Sales – 8 x Tips To Increase Your Success. Tip #5 – Use Deadlines.

Technique 75

Technique Sales Pitch Clients 75

The 5% Institute

AUGUST 10, 2023

It’s not just about persuading someone to buy a product or service; it’s about building relationships, understanding customer needs, and crafting compelling narratives. Understanding the Psychology of Buyers Before you even think about making a sale, it’s crucial to understand what makes buyers tick.

Sell 52

Sell Drivers/motivators Technique Pitch 52

Martech

OCTOBER 5, 2022

Here’s an overview of three of the primary psychology “tactics” that every marketer should know: Priming is the attempt to trigger a subconscious reaction to stimuli that influences our conscious decisions. Social proof is perhaps the most common example, given the impact of word-of-mouth influence.

Healthcare 93

Healthcare Legal Retail Engineering 93

Martech

AUGUST 26, 2022

As a marketer, you can yield more influence by understanding how your customers’ behaviors are influenced by cognitive biases and psychological processes that lead to better — and sometimes worse — decisions. Did you know that your customers might choose your product or service based on how you frame your message?

Customers 97

Customers Price Campaign Service 97

Lead Fuze

JUNE 30, 2023

By examining the psychological profile of your target customer, you can hone in on their needs and adjust your offerings accordingly. Yet it’s equally important to address product limitations creatively by leveraging SEO techniques and incorporating social media channels into your marketing strategy.

Negotiate 52

Negotiate Referrals Technique Gaming 52

Salesforce

DECEMBER 5, 2022

Psychology underpins design in many ways. Given this, it’s not surprising to know that many Salesforce designers hold psychology degrees. My background in psychology — especially the social and cognitive branches — has shaped my design approach,” said Slupski, who has a degree in computer science and psychology. “My

UX 52

UX Construction Negotiate Start-ups 52

Martech

FEBRUARY 5, 2024

Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. Questions that address specific aspects of that experience, like brand attitudes, the purchase process or a service contact. on another.

Profit margin 121

Profit margin Contact Campaign Service 121

Cerebral Selling

FEBRUARY 22, 2021

On a recent podcast appearance, the host told me that after 30 years of faithful service, his water heater conked-out and he found himself in the market for a new one. As we’ve discussed in the past , when customers feel cornered, a psychological principle known as reactance kicks in and they become extremely defensive.

Process 208

Process Customers Objectives and Key Results Clients 208

ClickFunnels

JULY 20, 2022

For example, if you’re selling a course on social media marketing, your offer might be something like “Get my free 5-day email course on how to double your social media following.”. Visual content is primarily used on websites and blogs by 49% of marketers, followed by social media. Use Social Proof.

Conversion 130

Conversion Follow-up Contact Start-ups 130

ClickFunnels

JULY 21, 2021

And while every salesperson’s goal will be a little different — as well as every product’s, service’s, and business’ — there are many similarities between the elevator pitches that work and the ones that don’t. And sales is psychological. What objections do they have to your products/services? Because humans are all similar.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Gong.io

DECEMBER 8, 2021

Robert Cialdini, “The Godfather of Influence” (and on our list of the best sales books ), is best known for his 1984 book, Influence: The Psychology of Persuasion. Social Proof. And in the context of a social obligation, people are more likely to say yes to those who they owe.”. Consistency. Instead of saying: .

Cold Call 114

Cold Call Pitch Follow-up Meeting 114

The 5% Institute

JULY 20, 2023

Selling intangibles, such as services, experiences, and emotions, requires a different approach and a unique set of skills. The Psychology of Persuasion Selling intangibles requires a deep understanding of human psychology and the art of persuasion. One powerful tool in the sales arsenal is the concept of social proof.

Sell 40

Sell E-commerce Cross-sell Education 40

ClickFunnels

SEPTEMBER 29, 2022

Who would benefit the most from your product or service? Note that you should start by targeting a small niche even if you believe that your product or service could have a much wider appeal. So no matter what your product or service is, you should start with a small niche, dominate it, and then expand from there.

Launch 130

Launch Cross-sell Objectives and Key Results Niche 130

Hubspot

APRIL 18, 2019

So even though you won’t model your sales page exactly after an advertisement, you can still incorporate its copywriting and psychological principles into your sales pages. A sales page is a web page that highlights your product’s or service’s benefits and features and attempts to persuade your audience to convert into customers.

Sales 77

Sales Service Follow-up Up-sell 77

Eliminate Your Competition

MARCH 4, 2023

The forgetting curve is a psychological phenomenon first discovered by Hermann Ebbinghaus in 1885. In a study conducted by the Association for Psychological Science, researchers found that the timing of repetition plays a crucial role in memory retention. The forgetting curve shows that we forget information at an exponential rate.

Prospecting 59

Prospecting Retail Strategize Campaign 59

Lead Fuze

SEPTEMBER 30, 2023

Delving into the Psychology Behind Successful Selling Through Podcasts Successful selling involves recognizing people’s wants and comprehending the product at hand. The psychological aspects of selling play a pivotal role in making or breaking a deal. Important Lesson: Successful selling taps into psychology.

Lead generation 52

Lead generation Technique Sales B2B 52

Sales Pop!

MARCH 25, 2022

billion active users across the various social media platforms. Social media is thus no longer an optional digital marketing avenue. Sometimes it can be quite tempting to get clever with your social media profile branding. The psychology behind branding is quite complex. As of October 2021, there were 4.55

Customers 52

Customers Sports Follow-up Entertainment 52

The 5% Institute

JUNE 19, 2023

Develop a professional website that reflects your brand’s identity and showcases your products or services effectively. Utilizing Social Media Marketing Social media platforms have become powerful marketing tools for businesses of all sizes. Create a sense of urgency by highlighting limited stock or exclusive offers.

Objectives and Key Results 52

Objectives and Key Results Referrals A/B testing Sales 52

Hubspot

APRIL 5, 2021

Whenever a new feature comes out on social media, I am usually a late adopter. Tie them to a product or service. UGC provides what's known as social proof , a psychological phenomenon where we tend to look to others for guidance on what to do. Want another way to use polls? User-Generated Content.

Promote 93

Promote Launch Gaming Product 93

ConversionXL

OCTOBER 1, 2015

Understanding the different psychological theories behind familiarity will lead to better UX / design, copy and calls to action. A habit, from the standpoint of psychology, is a more or less fixed way of thinking, willing, or feeling acquired through previous repetition of a mental experience. Social Proof & Calls to Action.

Conversion 129

Conversion UX Retail Follow-up 129

Hubspot

MARCH 31, 2020

This platform builds awareness and brings potential subscribers into their sales funnel by partnering with authors of books featured on the platform to promote their audiobook using a free one-month trial for the service. Have your strong customers create social proof. Social media is a powerful tool for creating social proof.

Manufacturing 73

Manufacturing Entertainment Sales Trust 73

Sales Hacker

JANUARY 3, 2020

Self-Service Resources (Discovery). Self-Service. They’re looking at your website, social media , reviews, etc., Depending on the product or service you’re selling, it could represent even more. . Loewenstein’s theory is essential to developing your self-service strategy. Live Education (Educate).

Conversion 54

Conversion Sell Objectives and Key Results Education 54