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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

By analyzing historical data, these models assign numerical values to each component of the marketing mix in relation to total sales, requiring statistical methods to assess individual marketing activities and external factors. It strongly emphasizes privacy, advanced measurement and accessibility for marketers.

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Sales Leaders Under Pressure to Deliver During Economic Uncertainty

Veloxy

One report suggests that sales representatives spend just one-third of their total time on revenue-generating tasks. In doing so, you can ensure that your sales reps always have access to the data they need to boost performance and ensure that they can close more deals. This is a real possibility when you use solutions such as Veloxy.

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Meta advertisers can avoid 30% Apple service charge for boosted posts

Search Engine Land

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Why we care. It’s important to note that this service charge goes to Apple, not Meta. What are boosted posts?

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem. Which roles within your organization work on the tasks identified and who needs access to the AI tools? Which marketing tasks could benefit from the help of AI tools?

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

Join Chris Paxton, President of D3 Training Solutions, professor, author, and frequent conference speaker, to explore 10 important considerations for picking the right eLearning tool for the job.

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How Much Should Lead Generation Cost? – Clickfunnels

ClickFunnels

Once a potential customer provides an email address in order to get access to your lead magnet, they enter your sales funnel and become a lead. DIY solution. You can also create your own custom solution. It can be anything that they can either download to their device or access online: A report. A webinar. A video course.

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How To Sell More by Creating an Amazing Buying Experience

Cerebral Selling

So if you want to sell more, you need to create a high-value and frictionless experience during the sales cycle that transcends the business value customers get from your solution. In fact, your particular product or service may be totally unfamiliar to your audience or new to the market. Do Your Homework!

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