Martech

OCTOBER 29, 2024

Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions. In nature, things start to change when something pressures a system. Give AI unusual prompts and see what it comes up with. Processing.

Objectives and Key Results 124

Objectives and Key Results X-functional A/B testing Campaign 124

ClickFunnels

JULY 22, 2021

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). A Lead Magnet + One Product Is Enough To Get Started! These shoes are waterproof” ).

X-functional 246

X-functional Gaming Pitch Launch 246

Martech

JUNE 27, 2025

.” “Hit a ROAS of X.” Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. If the direction given is “Hit X ROAS,” it’s fair to ask: “What problem are we solving for? Push for clarity.

X-functional 84

X-functional Cross-sell Strategize Finance 84

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Once these are in place, you can take that huge list of technical fixes from your audit and start assigning them the right priority. Processing.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 100

GTM Engineering Electricity X-functional 100

Martech

FEBRUARY 24, 2025

Build your intake form to capture these variables from the start, erring on the side of caution and anticipating future needs. Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. if X, then Y). The isolation variables that enhance analysis.

X-functional 73

X-functional Territory Account management Strategize 73

Anthony Cole Training

JUNE 1, 2015

He explained: “I’ve had a chance to see a lot of companies go from small, flat, non-growing organizations to organizations where something happens and they really begin to kick into gear and they start to grow.” They are completely willing to give up who they are at any given time to achieve what they want to achieve.

X-functional 191

X-functional Technology Technology Growth 191

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Can you believe what kids are up to these days??

Gaming 239

Gaming Commission Sales X-functional 239

Sales Hacker

JULY 1, 2025

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. Buyers just wanna solve problems, and if you can prove that you’re the best person to solve that problem for them like they’ll take you up on that.

GTM 77

GTM Growth Sell X-functional 77

Martech

MAY 5, 2025

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. AI will replace X% of customer service jobs by [insert year]. Email: Business email address Sign me up! Processing.

Service 106

Service Customers X-functional Contact 106

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up! X-axis: Difficulty of implementation. Processing. Better return on ad spend (ROAS) and lower customer acquisition costs.

Customers 102

Customers Cross-sell E-commerce X-functional 102

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 81

GTM Engineering Customers Cross-sell 81

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Because you’ve already built a roadmap to get started in your app.

X-functional 138

X-functional Engineering Follow-up Prospecting 138

SaaStr

DECEMBER 28, 2022

Bring up your objections, respectfully. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Because they ended up really knowing their market. You may be right.

X-functional 27

X-functional Growth Follow-up Strategize 27

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

SaaStr

OCTOBER 7, 2020

As you scale up in SaaS, one thing I can almost guarantee is that you are going to hire some VPs who were either fired or quit their last role. And more importantly, change happens at start-ups as they scale. So many of the very best VP candidates are folks who turn over in high growth start-ups. That can be great.

X-functional 145

X-functional Teamwork Start-ups Growth 145

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. That’s a nudge.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). The training data for ChatGPT goes up to late 2021, and it’s unable to access the live web. If you need up-to-date information or statistics for content creation, want analysis done on live web pages, etc. Who is it for? Who is it for?

X-functional 113

X-functional Engineering Conversion Product 113

Partners in Excellence

APRIL 1, 2024

Where we may be higher priced, we tend to outline the capabilities we have relative to the competition. “We offer 15 functions to the competitor’s 10 functions, yet our price is only 10% greater. Where we are lower priced, we compete solely on that low price. You get far more “value” from us.

Price 139

Price X-functional Presentation Represent 139

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. The reason why this sales funnel model works so well is that it allows you to: Start the relationship with the potential customer by providing free value. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! What Is a Sales Funnel?

Conversion 243

Conversion Sales Lead generation X-functional 243

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. Not to start off with an AI question. You hear Dennis’s name, time and time again.

GTM 83

GTM Customers Construction X-functional 83

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Enabling a Commercially focused Customer Success Team If you look across SaaS companies, there is a tremendous amount of variance around what the CS function owns and how it operates.

Go To Market 120

Go To Market X-functional Engineering Cross-sell 120

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. You need to set up a dev environment, install packages, configure DB, and, if lucky, deploy.

X-functional 85

X-functional Growth Price B2B 85

SaaStr

FEBRUARY 15, 2020

I know it’s teamwork in a start-up. In a start-up, the VP Sales has to also be aligned to costs, not just revenue. I.e., guarantee me my full bonus for 6+ months until I’ve built up a big enough pipeline to close enough revenue to hit my number. no guaranteed bonus for X months until you scale). It’s tough.

X-functional 142

X-functional Quota Teamwork Sales 142

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry. Several news sites and organizations have daily or weekly newsletters that round up all the important PPC news. It’s how I start each weekday.

X-functional 96

X-functional Retail Engineering Follow-up 96

Martech

OCTOBER 11, 2023

Twitter (now X) has lost much of its business audience and interest from B2B companies. It might be safer than X, but it’s having a difficult time building a B2B audience. Legacy” platforms, like Facebook, where companies quickly rushed in years ago to set up pages and/or groups, have a vast graveyard of abandoned groups and pages.

B2B 135

B2B X-functional Pharmaceutical B2C 135

Martech

MAY 2, 2024

We will start with Meta — which has been injecting AI into all its customer-facing surfaces. He is rightfully amazed that a company with 15 years of data on him came up with suggestions that perfectly targeted topics he isn’t interested in. Iterable added two functions to its customer engagement platform.

X-functional 110

X-functional Appointment Promote Campaign 110

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 69

GTM Engineering Customers Cross-sell 69

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

X-functional 125

X-functional Customer Relationship Management CRM Relationship Management 125

Heinz Marketing

FEBRUARY 26, 2021

It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 118

Government X-functional Angle B2B 118

SaaStr

FEBRUARY 11, 2021

It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

X-functional 145

X-functional Quota Sales Up-sell 145

Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Keeping up with the acquisitions. If you have been keeping up with acquisitions in the past year and a half, this little quiz will be a breeze. You know, that landscape with more than 8,000 products.

X-functional 106

X-functional Hospitality Technology Technology 106

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 131

X-functional Clients Growth Start-ups 131

Martech

NOVEMBER 9, 2023

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).

X-functional 113

X-functional Strategize B2B Territory 113

Search Engine Land

FEBRUARY 24, 2023

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Try to anticipate and address the areas where it may get tripped up as much as possible with the prompt itself.

X-functional 104

X-functional Niche Engineering Start-ups 104

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Entertainment Gaming B2B 115