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Key marketing lessons from startup to scale-up

Martech

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. Cue:’s capabilities and success are down to the LLM behind it, HyperCLOVA X.

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PODCAST 179: Cultural Insight on Operating a Regional Office with Paula Shannon

Sales Hacker

How to open a regional office. When to use functional heads in lines of reporting. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. powered by Sounder. What You’ll Learn. The first is Outreach.

Territory 101
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Data-driven decisions start with effective intake forms

Martech

With the right technology and systems, intake and data collection can become powerful strategic tools. Suppose you can isolate rejections by region: Is the issue coming from a specific area? If yes, the answer may be that requirements were changed for this deliverable type in this region and not communicated to the department.

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first. I started anew by choosing a specific state and researching its government employees that may be involved in a buying decision for a new technology.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned. Learn how Revenue Cloud can help. Customers can then pay for extra units as needed.

Price 52
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Beyond quadrants: An alternative approach to martech selection

Martech

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).