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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

Organizations are increasingly turning to technology to automate repetitive tasks, such as follow-up emails and scheduling meetings, with automating workflows ranking in the top five of IT leaders’ data priorities , according to the Salesforce State of Data Analytics Report.

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The marketer’s guide to state data privacy laws

Martech

Buy, sell, or share PI of 100,000+ consumers or households.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the lawsuit says. Why we care.

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The MRI principle: Why it’s beneficial for martech practitioners

Martech

Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. ” It is profound. Why martech practitioners need MRI. I recall a recent item that highlights this.

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Spot Bonus: What It Is and How To Do It Right

Salesforce

This technology enables managers to track the rewards given to their own team and others, while offering efficient automated tools that streamline accounting and payroll. These bonuses can be powerful tools for recognizing and motivating employees, leading to higher engagement and productivity.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

Meanwhile, technology continues to evolve at a pace with which the glacial legal system simply cannot keep up ( this article about GDPR compliance and AI tools like ChatGPT helps paint a picture of the challenges ahead). .”) ”) GDPR’s stateside influence In the U.S.,

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How ‘Human’ Should Your AI Agent Be? In Short, Not Very

Salesforce

One of the great things about AI agents is that you can easily converse with the technology as if it were a person. These help ensure there’s always a bold line between human and technology. You may be led to believe it’s a real person, and when you realize it’s actually a piece of technology, feel frustrated and lose trust.

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