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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

Dig deeper: Build trust , gain sales Get MarTech! .”) GDPR’s stateside influence In the U.S., Companies that handle data with care and show users that their concerns over online privacy are valid will have an edge over their less prudent competitors. In your inbox. Business email address Subscribe Processing.

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Confused By New Data Privacy Laws? Start Here

Salesforce

California, Colorado, Connecticut, Utah, and Virginia have all passed comprehensive privacy legislation in recent years, and many of the obligations stemming from those laws will become effective this year. Beyond the technical requirements, choose service providers that maintain high standards of trust and value consumer privacy.

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

According to NCSL , “five states—California, Colorado, Connecticut, Utah and Virginia—have enacted comprehensive consumer data privacy laws. GDPR and CASL have been around for some time now, and CCPA and other state-specific data privacy laws are popping up across the country. . It’s more accurate – it comes straight from the source!

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Why we care about compliance in marketing

Martech

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. Common privacy law provisions.

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10 Unique Follow-Ups to “How Are You?”

Hubspot

For example, you might say, “I read that Bread and Butter recently expanded to Utah. Prospects will pick up on this, which will undermine your efforts to build trust and rapport. To simultaneously prove you’ve done your homework and encourage your prospect to open up, tie your question to a recent company announcement.

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Why Text-to-Pay Is The Future, According to Podium’s Payments Lead

Hubspot

One company that aims to help small businesses create a more efficient and seamless payment experience is Podium , a Utah-based technology company that provides easy-to-use review, messaging, and payment tools. Use a trusted platform. So it only makes sense to allow your consumers to make payments via text.

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This day in search marketing history: January 8

Search Engine Land

Utah Has Highest Google Usage, West Virginia The Lowest. 2008: Search appeared to be a piece of the overall approach but not the core here; community and trusted content sources are emphasized. Yahoo’s News Digest App Is “Summly 2.0”. 2014: CEO Marissa Mayer introduced the new news app at CES.