Salesforce

AUGUST 18, 2021

The good news is marketers can still earn attention with the right sales promotion tips, especially when those deals are personalized. According to the Q2 2021 Shopping Index , average order values are higher compared to historically lower discounts. The challenge is that we can feel desensitized by too many sales promotions.

Promote 98

Promote Objectives and Key Results Sales Campaign 98

Search Engine Land

NOVEMBER 16, 2022

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. You must know the past to understand your present and future. B2B marketers love to push every lead, no matter what they did on the site, to a sales rep.

B2B 94

B2B B2C A/B testing Healthcare 94

A Sales Guy

MAY 8, 2013

Last week we talked about consumer confidence. This week we’re gonna tackle, the consumer price index or the dirty word inflation. The (CPI) consumer price index measures the change in price of consumer goods or a “market basket” of goods over time. I hope you are too.

Price 105

Price B2B Retail Up-sell 105

ConversionXL

FEBRUARY 19, 2020

Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer’s “black box.” Brain responses offer more objective insights into consumer behavior.

Non-Profits 105

Non-Profits Government Promote Technique 105

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Sell 75

Sell CRM Sales Price 75

Sales Hacker

JULY 1, 2021

Everyday business leaders attempt to understand and predict when revenue will land. A miss in a sales forecast creates pessimism in your market and might impact how your company allocates resources. John was a competent VP of Sales, leading a focused global team of sellers who had been riding a wave of successful growth.

Retail 79

Retail Sales Appointment CRM 79

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google calls its competition ‘inferior’ (Sept.

Trust 74

Trust Objectives and Key Results Engineering Negotiate 74

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. They need fewer sales as a percentage of overall employees. Matt Garratt.

Price 59

Price Retail X-functional Healthcare 59

SaaStr

MARCH 20, 2020

To date they have raised over $58M from some of the best in the business including Index Ventures, John Collison, Paul English, Drew Houston, Frederic Kerrest, Diane Greene and more incredible names. With the rise of product-led growth, are we seeing a fundamental shift in the structure of sales and marketing?

Growth 72

Growth Engineering Referrals Start-ups 72

Hubspot

SEPTEMBER 9, 2013

These product pages tend to be short, highly visual, and optimized for quick purchases -- a style that matches the typical behavior of a B2C consumer. Whether the buyer is signing up for a service or product, B2B purchases often require more information, research time, and ultimately more decision-makers than a typical consumer purchase.

B2B 73

B2B Product B2C Price 73

SaaStr

OCTOBER 31, 2019

Bessemer Venture Partners’ Alex Ferrara takes a look at trends and predictions for the cloud industry in 2019. One of the most popular sessions from SaaStr Annual, this presentation will provides an in-depth look at the cloud computing industry across Europe and globally. Want to see more content like this? Join us at SaaStr Annual 2020.

Finance 40

Finance Growth Retail Drivers/motivators 40

SaaStr

JULY 17, 2020

Look at this, the BVP Cloud Index, we plummeted in March and then as we were talking about before, if you just put all your money just into Square on March 20th, you would have doubled your money, right? Jason Lemkin: So let’s come back to that in a second, but just to understand these two. That’s one thesis.

E-commerce 70

E-commerce Retail Real Estate Growth 70

SalesHandy

MAY 1, 2020

While moving through the sales cycle, sales prospecting comes as its first step and is considered as an essential part. From the famous quote “ Sales prospecting is where the salesperson makes their money. ”, you can easily understand how essential it is for any salesperson to learn the best sales prospecting techniques.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Salesforce

APRIL 28, 2022

We’re also starting to see a long-expected dip in consumer optimism. All this comes on the heels of the COVID-19 pandemic, during which digital shopping reached epic levels of consumer adoption. According to the Salesforce Shopping Index, global same-site sales were down 3% year-over-year (YoY) in the first quarter of 2022.

Retail 98

Retail Cross-sell Growth Sales 98

Search Engine Land

NOVEMBER 3, 2022

This will give you plenty of time to prepare the pages for your Christmas consumers and Google to thoroughly examine the site. By adding the new pages to your sitemap, you provide a map for crawlers to swiftly locate and index them. Create dedicated landing pages for Black Friday. Focus on user experience. Optimizing shopping carts.

Pitch 107

Pitch Campaign Promote User Experience 107

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. Pssst Loving our podcast content?

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

Hubspot

FEBRUARY 22, 2012

When your content isn't gated behind a form -- like this blog post, for example -- it is going to be consumed by more people. But if you publish more form-free content, you'll have more keyword-optimized indexed pages that can appear in search engine results pages. The Benefits of Form-Free Content. Why is that a good thing?

Education 54

Education Lead generation Contact Service 54

Salesforce

MARCH 12, 2024

If you’re like most global consumers , you’d start your search online. These optimizations include various strategies, from content creation to more technical tasks like site architecture and indexing. The ultimate goals of SEO are to increase organic traffic to your site so you can increase sales.

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

SaaStr

JULY 15, 2020

Look at this, the BVP Cloud Index we plummeted in March and then as we were talking about before, if you just put all your money just into Square on March 20th, you would have doubled your money, right? Jason Lemkin: So let’s come back to that in a second, but just to understand these two. One, it’s an important topic.

X-functional 60

X-functional E-commerce Growth Retail 60

Search Engine Land

MAY 22, 2023

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Throughout my experience, I’ve observed that many companies need more scalable tools that align with the needs of larger organizations.

Objectives and Key Results 95

Objectives and Key Results Engineering Price Represent 95

Sales Hacker

JUNE 20, 2022

It is our job as leaders and sales professionals to prepare for such an eventuality. consumer price index (CPI) increase in April. Not necessarily a marker of a recession — but a strong indicator of potentially weaker consumer spending in the future which can lead to a recession. 10 key points for sales leaders.

Sales 85

Sales Territory Up-sell Price 85

Salesforce

JANUARY 17, 2024

The sales environment is overwhelmingly digital. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. What you’ll learn: What are digital sales?

E-commerce 64

E-commerce B2C B2B CRM 64

ConversionXL

OCTOBER 18, 2018

A conspiracy theorist may have a better-looking website (or larger Twitter following) than a renowned academic, and it’s left to the consumer to push aside those proxies. Our brains are hardwired to take shortcuts that bias our identification of expertise, helping charlatans thrive and warping our decision-making. Why are we so bad at this?

UX 188

UX Strategize Appointment Education 188

Salesforce

NOVEMBER 15, 2023

Think of sales management like a sports team. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. Consistent sales growth and a happy team, not to mention sizable commissions and happier, more loyal customers. What you’ll learn: What is sales management?

Objectives and Key Results 111

Objectives and Key Results Sales Technique Inside sales 111

SaaStr

AUGUST 20, 2020

343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. To date the company has raised over $132M in financing from some of the best in the business including Sequoia, a16z, Index, Greylock and Kleiner Perkins to name a few. What worked? What did not work?

Sales 78

Sales Price Quota Start-ups 78

Hubspot

JUNE 18, 2019

Product demos, comparison tools Product or pricing pages, contact page. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. Perhaps you're intimidated. Maybe you're crunched for time.

Engineering 101

Engineering Follow-up Start-ups Conversion 101

Hubspot

FEBRUARY 6, 2019

We compiled this guide to help you better understand Google Shopping and get started with your first Shopping campaign. The service simply indexed product data based on certain search terms. Google Shopping also allows me to filter the results by price point, size, fabric, and more. Online shopping — we all do it.

Retail 74

Retail Campaign E-commerce Price 74

ConversionXL

JANUARY 29, 2014

Well, for starters recent behavioral research by Granify revealed that “social proof” is often more important to online buyers than “low prices.” According to an article in Econsultancy , when a site has customer reviews, 63% of visitors are more likely to make a purchase & reviews produce an average of 18% uplift in sales.

E-commerce 126

E-commerce Retail Non-Profits Technique 126

SaaStr

MARCH 6, 2020

Mark Goldberg: Partner @ Index on his biggest takeaways from his time at Dropbox. 314: According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. Loving our podcast content? This episode is sponsored by TaxJar.

Growth 86

Growth Start-ups Up-sell Inside sales 86

ConversionXL

NOVEMBER 17, 2022

You’ll also discover digital analytics tools and the most complete digital analytics training to help you better understand your customers. Intuition is no substitute for data. With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. Descriptive analytics 2. Conclusion.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

JULY 19, 2013

Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your information architecture, just about 7 out of every 10 people are going to stop at the finish line. How depressing. Why Cart Abandonment Happens. image source. image source. Cyber Monday (Nov. Green Monday.

Retail 129

Retail CTR Price E-commerce 129

ConversionXL

JULY 27, 2015

Inaccessible sites lose sales. million ticket sales per year due to inaccessible booking sites. US consumers with vision loss have an estimated $175 billion of disposable income. they could use resources such as online price comparison sites they could save money. Let’s look at the numbers: The UK music industry loses 2.5

Conversion 119

Conversion User Experience UX Follow-up 119

SaaStr

JUNE 28, 2020

347: Ready to hire your first VP Sales? Aileen Lee: I mean, the multiples that folks are trading at right now on the left hand, I don’t totally understand it. When you look at Main Street versus the cloud index, what are you excited about today? You can see the full video here , and read the podcast transcript below.

Pitch 66

Pitch Healthcare Technology Technology 66

Hubspot

OCTOBER 17, 2018

The new variation produced a 15% lift in one of Wistia's main onboarding metrics - and led to more account activations and sales. At its core, there are five major pillars to growth hacking: Evaluate current marketing initiatives. Do a full audit that determines your best sources of leads, traffic, and page views. Set achievable goals.

Growth 99

Growth Objectives and Key Results A/B testing Campaign 99

Hubspot

OCTOBER 29, 2019

Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. Our goal was to have a one-stop shop for someone looking to get started with social sales -- whether as an initiative for your sales team or for yourself. What Is Social Selling?

Sell 90

Sell Sales Referrals Networking 90

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

SaaStr

JULY 8, 2020

Aileen Lee: But I think, yeah, for … I mean, the cloud index is not even post-revenue. Aileen Lee: I mean, the multiples that folks are trading at right now on the left hand, I don’t totally understand it. It was terrible. On either a scale of 1 to 10 or a percentage basis, where is seed investment? Jason Lemkin: Yes.

Pitch 64

Pitch Start-ups Up-sell Technology 64