Hubspot

SEPTEMBER 1, 2011

The problem is, some metrics are more obvious than others. Beware of vanity metrics. The obvious metrics won’t tell you this. Here are 5 vanity metrics you should stop obsessing over and their much better alternatives. What vanity metrics do you avoid? You’ve got to dig deeper.

CTR 67

CTR Click Through Rate Follow-up Gaming 67

Martech

SEPTEMBER 19, 2022

Nice to know or “vanity” metrics. These are engagement metrics that aren’t important or critical but are still useful to know, such as: Visiting secondary type pages Clicked in website navigation Clicked in the footer. “I Those vanity metrics can sometimes be quite odd. This category will be left empty for now.

Start-ups 96

Start-ups Clients Gaming Conversion 96

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Offline conversion tracking, or OCT, is a discipline that incorporates offline data to help marketers measure how their ads contribute to real business outcomes, not just marketing metrics (e.g.,

Conversion 117

Conversion SQL Campaign CRM 117

Search Engine Land

APRIL 21, 2023

This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right. In PPC campaigns, it is used as a metric to measure ad effectiveness. Measuring the impact of SEO: A look at metrics and KPIs If CTR is not a confirmed ranking factor, is it still a useful KPI for tracking our SEO efforts?

Click Through Rate 95

Click Through Rate CTR UX User Experience 95

Search Engine Land

MAY 16, 2024

It’s a meaningless vanity metric. Search was already fragmenting We don’t know exact data on overall Google Search usage in 2024 and how it compares to previous years. Google doesn’t reveal that. But reporting an increase in Search usage is like reporting on Domain Authority.

Gambling 130

Gambling Launch Follow-up Engineering 130

Heinz Marketing

APRIL 18, 2023

Having these key metrics ready for when executives are looking to cut will help keep marketing be seen as an essential department. Lack of Visibility Lastly, the lack of tangible metrics to measure the effectiveness of marketing campaigns also plays a role. Having clear metrics and goals that tie to revenue is key.

CTR 103

CTR Drivers/motivators Campaign Consult 103

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts.

Pipeline 91

Pipeline Represent Pitch CRM 91

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Heinz Marketing

MAY 26, 2022

What video metrics should you be looking at? To simplifying things, we are going to break up our metrics to measure videos by their purpose along the sales funnel (top, middle, bottom). To simplifying things, we are going to break up our metrics to measure videos by their purpose along the sales funnel (top, middle, bottom).

CTR 111

CTR Click Through Rate Campaign Price 111

Search Engine Land

AUGUST 8, 2023

Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter. These metrics are leading indicators. Socializing the metrics that matter in your business.

Angle 90

Angle Strategize Drivers/motivators Follow-up 90

Martech

MAY 20, 2024

They may be held accountable for short-term metrics, even if they understand the value of long-term brand strategy. Short-termism vs. long-term relationships The pressure: Marketing metrics and dashboards push for immediate results, pressuring marketers to prioritize quick wins over building long-term relationships with customers.

Drivers/motivators 97

Drivers/motivators Pitch Trust Manufacturing 97

Martech

FEBRUARY 28, 2024

So-called “vanity metrics” like site traffic and ad engagement don’t cut it anymore. The lead generation obsession Marketing is a long-term effort, but it has come to have short-term accountability. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership.

B2B 137

B2B Lead generation Education Follow-up 137

ClickFunnels

OCTOBER 22, 2021

The problem is that typically getting low-quality traffic is much easier so it’s tempting to focus on that in an attempt to maximize the unique visitors metric. The unique visitors metric is a vanity metric! This extends to the email subscribers metric as well. But guess what?

Lead generation 166

Lead generation Cold Call Contact Start-ups 166

ClickFunnels

JANUARY 28, 2022

But you need to first collect that data by tracking the right metrics. Today we are going to discuss what metrics you should focus on if you want to optimize your lead generation strategy for maximum ROI. Table of Content: Lead Generation Overview What Metrics Should You Be Tracking? What Metrics Should You Be Tracking?

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Search Engine Land

NOVEMBER 9, 2023

Effectiveness, not vanity metrics I need to point out something here. Traffic is vanity. Dig deeper: How to determine the SEO metrics that matter SEO is a sunk cost I haven’t mentioned forecasting in this article. Remember, sales count, not credit for sales. Profit is sanity. But we need to speak about investment.

Clients 122

Clients Click Through Rate Finance Start-ups 122

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is more actionable than vanity metrics around content consumption. What it does.

B2B 78

B2B B2C Contact Process 78

Heinz Marketing

JUNE 24, 2021

What metrics specifically do you have to prove these leads aren’t converting? What specific metrics will we use to track success? Remember revenue-generating metrics are more important than vanity metrics…). Additionally, the feedback won’t be helpful unless it’s tangible. What feedback have they provided you?

Campaign 120

Campaign Sales Launch Closing 120

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. Some SEO metrics are more useful than others.

Objectives and Key Results 121

Objectives and Key Results Conversion Campaign Drivers/motivators 121

Heinz Marketing

APRIL 19, 2024

Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth. Measure What Matters Marketers must go beyond vanity metrics. Here’s why: Cost-Effectiveness: Acquiring new customers is significantly more expensive than retaining existing ones.

B2B 60

B2B Customers Education Entertainment 60

Martech

DECEMBER 4, 2023

This is going far beyond vanity metrics of opens, clicks, and visits. AI can then be deployed to measure the performance of your engagement strategies in real-time and enable you to continually optimize the engagement to enhance performance.

Drivers/motivators 118

Drivers/motivators B2B Technology Technology 118

Search Engine Land

NOVEMBER 13, 2023

How to help your clients focus on the marketing metrics that really matter Why clients break up with their agencies In the world of agency-client partnerships, the initial courtship is crucial to ensure long-term retention. Businesses must shift their focus towards more meaningful marketing metrics. The solutions to client churn 3.

Clients 101

Clients Objectives and Key Results Referrals Non-Profits 101

Search Engine Land

MAY 12, 2023

Ultimately, connection and follower counts are a vanity metric. For members that reach the 30,000 connection limit, if accounts become unrestricted they will not be re-added to their audience lists unless they remove current connections,” LinkedIn explained. Why we care.

Engineering 94

Engineering 94

Outreach

JUNE 29, 2021

With more than 50% of desktop email subscribers using Apple’s Mail app to open emails, Apple’s new feature that prevents senders from knowing when users open an email will significantly impact open rate metrics. This means sales teams have to change the way they get signals from prospects. Open and reply rates don’t tell the full story.

Government 98

Government Referrals Campaign Prospecting 98

Search Engine Land

OCTOBER 13, 2022

Nonetheless, offline conversion tracking in Google is great for seeing what campaigns drive down-funnel metrics like SALs and closed/won leads. Leads are quickly becoming a metric of a bygone age where marketers could simply pat themselves on the back for a well-done job.

Pipeline 96

Pipeline Conversion B2B Campaign 96

Outreach

AUGUST 24, 2021

The trouble is that this metric doesn’t tell you much on its own. That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email Marketing Metrics Across Industries.

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

Search Engine Land

OCTOBER 24, 2023

Focus on the big picture Legacy SEO metrics , like ranking positions, are often overly emphasized due to SEO’s historical legacy. Prioritize growth over chasing highly competitive keywords for vanity ranking positions. Dig deeper: How to determine the SEO metrics that matter Don’t pigeonhole your staff SEO is a diverse field.

Drivers/motivators 104

Drivers/motivators Intrinsic SQL Education 104

Martech

MAY 23, 2023

Interpret and showcase data correctly For better or worse, leaders can create a powerful effect on behavior by carefully choosing what to measure and what metrics they expect employees to use. People in your organization will have different opinions on which metrics matter and how to interpret them Empathy and understanding are key.

Drivers/motivators 105

Drivers/motivators SQL Technology Technology 105

Outreach

JUNE 19, 2018

Vanity metrics are a major obstacle to smarketing, or alignment between your sales and marketing teams. But for sales, these metrics are less meaningful since they do not necessarily result in closed deals. This conflict over which metrics matter most can cause frustrations between the two teams to move from a simmer to a boil.

Sales 81

Sales Meeting Closing Follow-up 81

Search Engine Land

NOVEMBER 9, 2023

And rankings are, for better or worse, the vanity metric clients care about. We need to expand our definition of success and look to other key metrics that show the value of SEO: Report on multi-channel attribution where social traffic includes organic search as a touchpoint. We cannot directly tie revenue to rankings.

UX 115

UX User Experience Engineering CTR 115

Partners in Excellence

NOVEMBER 14, 2019

We seem to be metric crazy. Every organization I meet has a whole alphabet soup of metrics. Vanity metrics like number of cups of coffee a day and time spent in the bathroom per day are the next to come into vogue-we must be able to find some connection to performance through those. But what do they mean?

SQL 93

SQL Quota Appointment Pipeline 93

Martech

JANUARY 9, 2024

Likewise, you’ll want to look at engagement rates, as oftentimes, follower counts can simply be vanity metrics. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Niche 125

Niche Negotiate Legal Contract 125

SaaStr

JANUARY 31, 2024

” Quality pipeline is more effective and important than just quantity or vanity pipeline that just all ends up in closed lost. Ruthless transparency in sales can certainly be challenging to develop since most sales reps like to perform against a metric they can control and feel good about. His answer?

Pipeline 97

Pipeline Sales Up-sell Meeting 97

Martech

APRIL 27, 2022

They report metrics they don’t care about, like pageviews, bounce rates, etc. They celebrate if their likes increase to an arbitrary target without considering the metric. Do you change anything in your strategy if a metric goes up or down? Insights need to drive behaviors. If not, then why are you tracking it?

Territory 95

Territory Price Trust Represent 95

Hubspot

AUGUST 12, 2015

Unfortunately, in lieu of doing the necessary measurement work, lots of marketers are taking the easy way out by relying on “vanity” metrics. This laziness is particularly evident in the digital space where over-simplified, easily digestible numbers (like YouTube view counts) have essentially become a metric of success.

Click Through Rate 77

Click Through Rate Pitch Campaign Service 77

SaaStr

APRIL 4, 2022

The original function of demand generation was about the top-of-funnel awareness and vanity metrics. Rather than operating on our own in silos, marketers must extend our focus beyond top-of-funnel metrics and partner with sales to create a pipeline velocity. . The purpose and limitations of demand generation.

Teamwork 96

Teamwork Pipeline Strategize Campaign 96

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats.

Minimum Viable Product 111

Minimum Viable Product Follow-up Campaign Start-ups 111

Lead Fuze

MAY 27, 2023

Furthermore, we’ll discuss the importance of value metrics for ROI frameworks in ensuring consistent results through effective strategies for small businesses. Importance of Value Metrics for ROI Frameworks Value metrics, rather than vanity ones such as social media followers, are of paramount importance in digital marketing.

Profit margin 40

Profit margin Technology Technology Clients 40