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Virtual Selling Is Not The Same Thing As Digital Buying

Partners in Excellence

According to much research and too many pundits on social media, the future of selling is virtual–or perhaps hybrid. Of course, they are engaging sales people through virtual channels, but that’s an increasingly small part of how and where they spend their time in their digital buying journey.

Sell 85
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Metaverse, Web 3.0 and NFTs: What marketers need to know

Martech

Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” The app charged a fee for users to upload a photo of themselves that would then be altered to include the digital fashion item so that they could post it on their social media.

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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

The “big news” in customer engagement is the customer digital buying journey. The shift to customers preferring the digital channels over dealing with sales people. Let’s be clear, a rep-free buying process, a preference for “self service,” is nothing new.

Retail 133
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Reinventing Selling!

Partners in Excellence

We all know that selling is changing profoundly. As much as some might wish that things get back to normal, we know that normal has changed forever–as it should. As much as some might wish that things get back to normal, we know that normal has changed forever–as it should. Why different?”).

Sell 166
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Opportunity Math……

Partners in Excellence

Imagine what we could do, without impact to the cost of selling, if we started being more effective in how we manage each deal? That would double our revenue and attainment at virtually zero incremental cost of selling! These are customers who have “committed to,” and budgeted to buy something. Yet they fail!

Quota 134
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Simplifying Value Creation

Partners in Excellence

At least in selling, for ages we’ve talked about “value propositions.” It’s their experience through the buying process–perhaps at our websites, through our content, or through our meetings with the customer in their buying process. Our value proposition is for we and our customers to understand.

Teamwork 118
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The Digital Buying Journey Is Very Human

Partners in Excellence

We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. ” So much of our thinking is around automation, digital interactions, and fragmented sales interactions. .”

Represent 130