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We Won, But….

Partners in Excellence

We celebrate our wins and victories, as we should. Sometimes, we do a debrief on why we won, so we can learn and improve our execution in future opportunities. We usually focus on everything we did right, causing the customer to choose us. First, we are never perfect, even if we win.

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13 Door-to-Door Sales Tips for New Salesmen

Veloxy

In this guide, we’ll cover some of the best door-to-door sales tips to help you achieve your goals. If it’s cold and raining, people won’t want to stand with their front door open listening to you talk about your product. On a nice day, however, this won’t be an issue. Keep reading for more.

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Humans prefer AI-generated copy, survey finds

Search Engine Land

Why we care. In six AI- vs. human-generated content battles, the generative AI version “won” each. While the survey is interesting and surprising, it’s important to note that while AI won on preference in this survey, that may not translate to actual performance (e.g., Generative AI 6, humans 0. Methodology.

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It’s The Little Things That Count….

Partners in Excellence

We obsess about how we succeed. We develop strategies, contingency plans, prep and rehearse. We are driven to succeed for those big things. We treat the little things differently. We may skip them, thinking they aren’t important. We may not prepare well, winging it. After all, we’re busy!

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Frequency testing: The key to unlocking more email revenue

Martech

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. We followed a science-based methodology to set up, run and analyze our testing program to give us the most useful and reliable results: 1.

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Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Search Engine Land

Why we care. We don’t simply deserve to get search traffic because we exist or because we say we should.” I also suggested that, yes, we should go to Mountain View and visit Google. And of those 200, most are adding ‘HouseFresh’ to their searches to find us specifically.”

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Google is allowing select sites to delay phase out of third-party cookies

Search Engine Land

Why we care. But it’s still crucial to update your marketing strategy to be cookieless before the December deadline, as there won’t be any additional help afterward. To be considered, you need to show direct impact on end-users; problems just affecting later data analysis won’t qualify. What Google is saying.

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