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What Business Problem Is Your Customer Solving? How Do They Solve It?

Partners in Excellence

What business problem is your customer solving? Hopefully, it’s the problem you are the best in the world at solving. If it isn’t, you are wasting your and the customer time. At best, they obliquely address a real business problem.

Customers 113
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The Problem with Problems and Pain

Iannarino

The Gist: It is no longer enough to identify your client’s problem, especially when it’s already well-known. Less than half of salespeople reach their quota and more than half of buyers don’t change, evidence that what we’re doing isn’t working. The deadline for my fourth book is looming. No more pushy sales tactics.

Intrinsic 309
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The Top 5 Secrets for Building Great Products with Leaders at Slack, Rubrik, and Grammarly

SaaStr

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 106
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How to Create a Sense of Urgency in the Mind of Your Customer

Cerebral Selling

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. They liked the demo and gave us the green light to help build a business case.

Customers 193
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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. These outdated and misplaced priorities do nothing to address the increasing challenges our clients face every time they have to change. You need to make sales. You need help now. A Process Past Its Prime.

Process 318
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Our Job Is Helping The Customer, But All We Do Is Focus On Beating The Competition….

Partners in Excellence

We don’t have a set agenda, we talk about what we are seeing, usually it’s me whining about the state of professional selling. Our focus on beating the competition diverts our ability to drive substantively higher levels of performance, value creation, growth, and revenue through helping the customer solve their problems.

Customers 117
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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

"Whoever is in a hurry, shows that the thing he is doing is too big for him." —The The Earl of Chesterfield For as long as anyone can remember, salespeople have been trained to identify their prospective clients’ problems and their implications. But by rushing the deal to get to the pain points, you break B2B selling and buying.

B2B 256