Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options? One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires.

Product 109

Product Launch CRM Start-ups 109

Salesforce

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more.

Clients 111

Clients Consult Promote Contact 111

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . And you can have other stages, but that’s how I think about it.” Understanding the customer.

Customers 108

Customers Campaign Repeat business Referrals 108

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. But be careful what you ask for. You will have countless obstacles to overcome. You need to demonstrate why integrating data is valuable.

Government 144

Government Campaign Strategize Customers 144

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do. What has been their experience in making these changes before?

Customers 122

Customers Up-sell B2B Trust 122

SaaStr

MAY 8, 2024

What metrics should we expect in this environment? There is a whole generation of kids out of school and senior folks who were promoted who don’t know what it was like before the easier times. Some people are unwilling to work in the current environment and blame it on customers and the macro. How do you budget this?

Quota 91

Quota GTM Price Finance 91

Salesforce

JANUARY 29, 2024

If you build it, they will come. According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Highspot

MARCH 21, 2024

Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Their success comes down to crafting a message that resonates with the customer’s journey, ensuring the message is received and welcomed. What are the Different Types of Sales Emails? Send a promo email.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service.

Retail 113

Retail Trust Networking Presentation 113

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. Scalability.

B2B 137

B2B Customers B2C Cold Call 137

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?

Strategize 118

Strategize Niche Angle UX 118

Salesforce

APRIL 9, 2024

Yes, that’s how long companies have struggled to make sense of and extract value from what’s now called big data — datasets so large they can only be analyzed via computer. This relevant, trusted data is automatically sent to an AI model, giving it the context it needs to create high-quality outputs. How did we get here?

SQL 110

SQL Retail Service Represent 110

PandaDoc

MAY 9, 2024

It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. Key takeaways Sales velocity measures the rate at which your sales force generates revenue. What is sales velocity? So what does sales velocity mean?

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value.

Customers 105

Customers Drivers/motivators Construction Legal 105

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? What are the primary types of email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. It’s a total game-changer for your company.

CRM 75

CRM Technology Technology Start-ups 75

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.

A/B testing 123

A/B testing Campaign Networking Engineering 123

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

Growth 105

Growth Customers Objectives and Key Results Teamwork 105

Salesforce

APRIL 24, 2024

Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. What you’ll learn What is zero copy integration?

Customers 124

Customers Transportation Government UX 124

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Technique 71

Technique B2C User Experience Strategize 71

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Drivers/motivators 118

Drivers/motivators Customers Technique Engineering 118

Martech

FEBRUARY 27, 2024

Finding out what truly matters It is essential to acknowledge the lingering anxieties from the pandemic; they’re reminders of what matters. But in that pain, we rediscovered what truly matters: health, loved ones and the planet, along with compassion, adaptability and community. Share your purpose, not just features.

Campaign 110

Campaign Clients Trust Drivers/motivators 110

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience.

Lead generation 111

Lead generation Click Through Rate Contact Follow-up 111

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Start with soul searching What is your why? If you do business outside the U.S.,

Strategize 113

Strategize B2B Legal Launch 113

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. There may have been jingles in the past but nothing like what we have today.”

Customers 121

Customers Angle Strategize Trust 121

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. Key events are created and reported like previous conversions in Google Analytics.” UA measured bounce rate; GA4 measures engagement rate.

Conversion 127

Conversion Gaming Objectives and Key Results Referrals 127

Search Engine Land

MARCH 4, 2024

Users have become increasingly aware of what data is collected and how it is used online. Overall, the industry is migrating toward creating a feeling of authenticity, trust and meaningful connection with customers. But what else is new for the industry that never stops evolving? A world of excess: Is more really better?

A/B testing 127

A/B testing Click Through Rate Campaign Trust 127

Partners in Excellence

MAY 8, 2024

But we don’t understand what has happened. Customers are involving us later and later in the buying process. The “ideal” customer is the one that calls, saying, “Show us your product… ” Just what we’ve been waiting for! We’re what’s left in the potato chip bowl.

Price 68

Price Up-sell Conversion Presentation 68

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How do you go long in SaaS?

Healthcare 102

Healthcare Trust Drivers/motivators Start-ups 102

Martech

DECEMBER 4, 2023

While AI is all the rage , if you are not using it. It is not going anywhere, and rushing to the new shiny object because everyone else is using it does not guarantee you will improve your marketing or get your organization any closer to growth. Side note: you can actually get a golf cart that looks like a Ferrari ).

Drivers/motivators 125

Drivers/motivators B2B Technology Technology 125

Martech

MARCH 27, 2024

The systems they use to manage customers, fill their pipelines and generate new revenues are often outdated, incorrect and missing information. Can you blame them? Maybe your systems are in a similar spot. You’re not alone. The good news is you’ve got a little time. You’re not alone.

Territory 127

Territory CRM Manufacturing Pipeline 127

Salesforce

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. This creates complexities that make unification a challenge.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. Customer insights.

Objectives and Key Results 116

Objectives and Key Results Strategize Technology Technology 116

Search Engine Land

DECEMBER 21, 2023

Using AI is acceptable to Google for generating content as long as it is highly relevant and offers value. Still, don’t expect thin, AI-generated content with little or no value to easily earn long-term SERP visibility. Strengthening the technical foundation of your platform to improve discovery and experience is critical.

Real Estate 129

Real Estate UX Customer Relationship Management Relationship Management 129

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses.

Government 113

Government Campaign Follow-up Conversion 113

Martech

APRIL 29, 2024

They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first.

Strategize 112

Strategize Negotiate Follow-up Growth 112

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority.

B2B 128

B2B Cross-sell Pharmaceutical Account management 128