Martech

OCTOBER 2, 2023

The downside is that grunt work is also a key early learning experience. This is just one example of the way this type of work develops skills and insights we use throughout our careers. The lack of these learning opportunities is going to lead to a shortage of talented young marketers. Life hasn’t ended due to this shift.

Drivers/motivators 118

Drivers/motivators Education Technology Technology 118

Search Engine Land

MAY 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. We can look at YouTube ad revenue to measure the platform’s dominance. When you do so, you may find that sales via your video campaigns aren’t as strong as your search campaigns – and that’s OK.

Campaign 110

Campaign High impact Clients Growth 110

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. Why am I asking?

Profit margin 126

Profit margin Contact Campaign Service 126

Martech

APRIL 16, 2024

Are we delivering content in seconds? Even faster? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds? Not necessarily.

E-commerce 103

E-commerce Hospitality Customers Strategize 103

SaaStr

DECEMBER 23, 2023

Dear SaaStr: What Advice Do You Have For a First-Time VC? My advice is hard learned, and pretty contrary to what you’ll be told. jasonlk) December 23, 2023 My Top 5 suggestions / learnings: #1. In the early days, all you’ll care about is the best CEOs in the best spaces. So we all feel this.

Start-ups 113

Start-ups Pitch Closing Conversion 113

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? It’s always use-case driven and we all need that reminder even if we know it,” said Milton Hwang , a strategic consultant and program leader for Kellogg’s Graduate School of Management. Know what you need and why.

Contract 101

Contract Legal Price Technology 101

SaaStr

MAY 16, 2024

Zapier has been a fully remote company since its inception in 2011 when remote wasn’t mainstream. The distributed workforces of today are radically different than when Wade started,” Jason says. His number one reason is that before March 2020, when people were distributed, they had one job. Remote vs. In-Person: Which is Better?

B2B 94

B2B Angle X-functional Trust 94

Salesforce

SEPTEMBER 28, 2023

By showing your agents how much you appreciate their hard work, you can boost morale, reduce turnover, and even improve customer satisfaction. We all have a job to do. We need to celebrate those positive experiences — and the agents who make it all possible.” When is Customer Service Week?

Service 136

Service Customers Gaming Drivers/motivators 136

Search Engine Land

MAY 6, 2024

When I was asked to write this…I was stuck. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so many who knew and loved him. We’ll do what we can to add in those missing pieces.

X-functional 121

X-functional Sports Represent Start-ups 121

Search Engine Land

MAY 13, 2024

We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. While it may seem complex, today we are going to break it down. The structure looks like this: Now, when a customer asks, “What is the fastest animal?”

Engineering 117

Engineering Construction Start-ups Process 117

Search Engine Land

FEBRUARY 13, 2024

Many have argued that it should be E-E-A-T-T to include timeliness, but in that case, I think we could come up with some much more interesting acronyms. The rater data can be used when evaluating proposed algorithm changes or to create test sets that Google uses in other internal evaluations. Where did E-E-A-T come from?

Engineering 130

Engineering Contact Start-ups Launch 130

Martech

OCTOBER 30, 2023

Adobe is now re-rolling out the Modern UX experience for all report types, aiming to address pain points such as: Search capabilities to locate appropriate programs or folders that will not be cleared when navigating through options. An accurate representation of how many assets will be shown when the report is generated. Why we care.

UX 108

UX Campaign Education Consult 108

Search Engine Land

MAY 28, 2024

Simply put, helping team members understand each other’s preferences and strengths can give managers and leaders insight into why people behave the way they do. Those who lead with Influence tend to thrive when working through others, whereas those who lead through Relationship Building may excel at fostering deep connections.

Relationship building 104

Relationship building Strategize Clients Presentation 104

Search Engine Land

MARCH 19, 2024

Imagine the learnings you could glean from the rapid testing and data collection of AI applied to your Google Ads! It could easily help you tweak and improve channel-specific campaigns and even utilize learnings from Google Ads across other ad platforms. Google is careful in providing only certain insights into the campaigns.

Campaign 105

Campaign CTR Retail Networking 105

Search Engine Land

MAY 14, 2024

Why we care. Reddit Ads fans that love the platform and use it will be encouraged to learn of Vaidee’s hiring. It demonstrates Reddit’s commitment to improve the platform and add much needed functionality – especially when it comes to AI ad creation. What Reddit advertisers are saying.

Appointment 84

Appointment Product Engineering Conversion 84

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Over the years, I’ve seen many agencies struggle and even shut down – including long-time players and heavily funded startups.

Contract 104

Contract Clients Pitch Growth 104

Search Engine Land

SEPTEMBER 21, 2023

.” This makes sense when you consider Google rolled out 5,000 changes to Search in 2021 and ran a total of 800,000 experiments. Ranking systems are more complex – this is when Google takes multiple signals (e.g., He reiterated once again that Google doesn’t care how content is created – by AI, human or both.

Niche 144

Niche Launch Engineering Promote 144

SaaStr

MAY 31, 2024

Jason recently interviewed a SaaStr superfan, and about 40 minutes in, the person said they didn’t want to do some of the work required for the job. They were looking to do at least 4-5 jobs at the same time now. So, how do we recalibrate in this world where we need to get s**t done, but people don’t want to do the work?

Drivers/motivators 90

Drivers/motivators B2C Pipeline Follow-up 90

Search Engine Land

APRIL 16, 2024

Are we delivering content in seconds? Even faster? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds? Not necessarily.

E-commerce 83

E-commerce Hospitality Strategize Follow-up 83

Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. As with all Google advertising, consistency is key – even for nonprofits. This is something we work with our nonprofit clients to achieve. We broke even in some months and came out ahead in others. We did, and we still do.

Non-Profits 110

Non-Profits A/B testing Campaign Clients 110

Search Engine Land

AUGUST 31, 2023

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. Even in-house managers may have to rely on product managers and others to inform them of certain product specifications, applications, and technical terminology. Here are a few ways I use it daily.

Angle 135

Angle A/B testing Campaign Strategize 135

Partners in Excellence

JUNE 16, 2023

How we seem to continue to do the same things, over and over, even when they are failing. I’ve written about how we are trapped in “business as usual.” ” I’ve gotten some questions, “Dave, how do we change, what should we do? What if we fail?”

Conversion 100

Conversion Follow-up Prospecting Start-ups 100

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Partners in Excellence

JANUARY 12, 2024

I want to accomplish a lot, but I want to do it with minimal effort. As I look at selling, today, it requires far too much effort—far more than I’m willing to do. After all, we have to send 1000s of emails a day, we have to make 100s of calls, we have to spend hours doing outreach in LinkedIn and other channels.

Sell 111

Sell Commission Up-sell Quota 111

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing.

A/B testing 122

A/B testing Strategize Retail Clients 122

Search Engine Land

MAY 3, 2024

I often work in the evenings or weekends and I don’t see anything wrong with that. I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said. When I say anything, the response I get is concern from people. There seems to be this new “thing” emerging online. It seems crazy to me.”

Contract 103

Contract Start-ups Drivers/motivators Meeting 103

Understanding the Sales Force

APRIL 11, 2024

When I first spotted the toad, I thought it was a tiny piece of mulch and didn’t give it a second thought. When it disappeared into the closet, I thought about it a lot! Salespeople could learn a lot from the baby toad. The goal is to do whatever it takes to get in and reach your target. They don’t even try.

Strategize 81

Strategize Pitch Start-ups Gaming 81

Search Engine Land

JANUARY 31, 2024

We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of Search, based on the latest earnings call of Alphabet, Google’s parent company. Why we care. What we learned. We have no idea because Google has shared no data.

Launch 124

Launch Education Conversion Campaign 124

Partners in Excellence

MAY 25, 2024

SaaS subscriptions are very predictable, we have an ongoing monthly stream of revenue coming from the subscriptions… ” When I reply, “All you are doing is talking about cash flow, not predictability,” people’s eyes roll, they know I’ve gone off the deep end. And I get frustrated.

Assembly Line 73

Assembly Line Manufacturing Contract Represent 73

Search Engine Land

DECEMBER 15, 2023

Why do we care about AI taking our content? Why do we care about AI taking our content? When we speak of AI “taking content,” we are actually discussing multiple distinct risks to us as individuals, the marketing campaigns that we run, and the work that we’ve created.

Trust 116

Trust Presentation Follow-up Cross-sell 116

Martech

MAY 23, 2023

Become a strategist, not a firefighter Developing effective marketing leadership skills begins with learning to think and plan strategically. It’s critical to see the potential for fires before they even start. When your team is prepared and empowered, you can spend less time putting out fires. What are the implications?

Drivers/motivators 112

Drivers/motivators SQL Technology Technology 112

Partners in Excellence

JANUARY 30, 2024

Let us show you how our product solves this problem… ” “You need more in your pipeline, let us show you how we solve that problem… ” Every prospecting message I see focuses on the sender, their products, and their companies. Until they care about it, they don’t care about it!

Product 95

Product Sell Pitch B2B 95

Search Engine Land

MARCH 6, 2024

Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience. Voice and tone, keyword usage and general branding should be consistent, and collaboration as SEOs and social media managers is an easy (and relatively low-cost) way to do it.

Objectives and Key Results 118

Objectives and Key Results Cold Call Cross-sell Engineering 118

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. So, what’s stopping you from communicating more often? To be fair, that’s a bit of a rhetorical question.

Campaign 105

Campaign Drivers/motivators Start-ups Follow-up 105

The 5% Institute

JULY 5, 2022

But do talk tracks work? And if not, what should you be doing instead? In this article, you’ll learn whether to use talk tracks when speaking with your potential clients, and a framework we recommend you use to effectively close more sales. Talk Tracks – Do They Still Work In Sales? But do talk tracks work?

Objection handling 141

Objection handling Sales Clients Presentation 141

Martech

FEBRUARY 20, 2024

By explicitly telling readers what you want them to do, you eliminate confusion and guide them on their journey. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Why interest-based CTAs are good: Open up self-learning possibilities. Fit even the tightest schedule.

B2B 107

B2B Prospecting A/B testing Click Through Rate 107

Martech

APRIL 5, 2023

Are we in a recession or not? when a country’s gross domestic product falls in two consecutive business quarters). As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves.

Profit margin 128

Profit margin Objectives and Key Results A/B testing Strategic planning 128