Martech

MAY 17, 2024

United in hesitancy and confusion Boston Consulting Group gives us some numbers that’ll probably make you feel comfortable — 62% of companies are stumbling over a talent and skills gap, 47% can’t figure out where to invest and 42% are scratching their heads over how to deploy AI responsibly. It should never have been this complicated.

B2B 121

B2B Strategize Technology Technology 121

Search Engine Land

MAY 20, 2024

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This was a first-glance definition from more than 60% of the marketers who first heard the term.

Sports 86

Sports Retail Consult Conversion 86

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical. I fell into it by searching for things that were new and always learning.

Healthcare 97

Healthcare Technology Technology Sports 97

Martech

MAY 21, 2024

Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert. They identify an audience cluster of women 25-34 living in urban centers who are interested in running and caring for the environment.

Campaign 99

Campaign Niche Territory Construction 99

Search Engine Land

APRIL 30, 2024

Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? Is SEO dead?

User Experience 113

User Experience Niche Service Closing 113

Salesforce

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Start-ups 130

Start-ups Consult Drivers/motivators Networking 130

Search Engine Land

MARCH 22, 2024

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Who and what will searchers see. Google told us they are they want to get feedback from searchers who have not opted into SGE specifically. Now some users in the U.S.

Launch 145

Launch Engineering Technology Technology 145

Salesforce

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. You’re learning Salesforce skills every day. Trailhead allows you to get hands-on with Salesforce tools for free.

Clients 111

Clients Consult Promote Contact 111

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click.

CTR 108

CTR Real Estate Legal Clients 108

Martech

MAY 15, 2024

Q: Tell us about what you’re doing with Silicon Foundry. Q: One example of a startup you have worked with is Echo AI. Can you explain what was of interest there? It enables brands to learn intent based on what they hear from their customers and to automate actions based on those insights. No surprise.

Retail 99

Retail Cross-sell Technology Technology 99

Sales Gravy

MARCH 9, 2024

On this fascinating episode of the Sales Gravy podcast, master sales trainer Jessica Stokes spends time with Steven Farber of Take Flight Learning discussing why it is important for salespeople and leaders to understand and adapt to different personality styles. You know it, I know it. Think about it. It's a no-brainer.

Sell 95

Sell Pitch Quota Gaming 95

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. How do we prevent mistakes from happening in email? How do we analyze, process, learn from our mistakes and then move on?

Objectives and Key Results 120

Objectives and Key Results Retail Campaign Appointment 120

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? Who are your competitors that you genuinely admire and why? Absurd, right?

Strategize 122

Strategize Clients Campaign Trust 122

Salesforce

MAY 15, 2024

They want a connected experience across all customer service channels, from live chat to voice. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Here’s how an omnichannel contact center can help set you up for success.

Contact 105

Contact CRM Technology Technology 105

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. You might be saying to yourself: “I’m in field service. Share knowledge The Serviceblazer Community is all about learning.

Networking 135

Networking Negotiate Service Contact 135

Salesforce

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Patient advocacy in life sciences is becoming increasingly important as a result of this.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

SaaStr

MAY 16, 2024

Jason has noted the importance of a hybrid model and, in 2023, added that many CROs have said they want folks back in the office at least three days a week because those outside of the top 5% of performers suffer from a remote model. So, how did they compete for engineers who were getting offers from Facebook and Google?

B2B 95

B2B Angle X-functional Trust 95

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. Which marketing tasks could benefit from the help of AI tools? What type of customer support are you looking for?

Strategize 134

Strategize Education Price Service 134

Partners in Excellence

APRIL 8, 2024

Add on to this the terrifying data on sales performance–a few numbers from EBSTA, in the second half of 2023, 73% of reps missed quota, 23% of reps contribute 83% of revenue (our good friend, Pareto, again), 39% of deals slipping, and win rates plummeting another 47%. Yet there are so many challenges and barriers.

Quota 127

Quota Trust Pitch Up-sell 127

Martech

APRIL 17, 2024

Also, called the “best of breed” model, you choose each vendor individually and then focus on integrating all your platforms. The unified platform is the “all in one” model, which provides all of the platforms you use in your marketing programs, with your data theoretically accessible and easily across all platforms.

Technology 126

Technology Technology Niche Campaign 126

Martech

FEBRUARY 1, 2024

That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. I was the opening act for several comedians who are now nationally known. Dig deeper: 3 tips to improve your conference presentations Presence is how you get and keep the audience’s attention. That said, you can learn how to appear confident.

Presentation 110

Presentation Clients Meeting Process 110

Search Engine Land

APRIL 26, 2024

This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. You need to know who is your ideal customer persona. You can also visit the GA4 Demographics report for information about age, country and interests.

Product 107

Product Launch CRM Start-ups 107

Partners in Excellence

APRIL 5, 2024

They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C. This theme often intertwines with a satisfaction derived from overcoming challenges and finding creative solutions to difficult issues.

Sell 135

Sell Cross-sell Drivers/motivators Education 135

Search Engine Land

MAY 10, 2024

Receiving negative reviews from former employees is never fun. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a lot about what type of business you are. So, take the issue head-on.

Trust 99

Trust Represent Start-ups Consult 99

Salesforce

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you.

Relationship building 116

Relationship building Niche Contact Trust 116

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. So what do these Marketing Cloud updates mean for you?

SQL 103

SQL Cross-sell Campaign Trust 103

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs.

Quota 102

Quota Finance Drivers/motivators GTM 102

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 94

Product GTM Trust Growth 94

Partners in Excellence

MARCH 2, 2024

Many, after reading posts from “experts” are solely focused on the “big bucks,” and the majority of them fail. I started writing about the issue, the first was: “ Sellers, Are You Really Interested in Selling.” You can find them under this category: “ Why I’m So Interested In Selling.”

Sell 126

Sell Clients Sales 126

Partners in Excellence

MARCH 7, 2024

.” But he also goes further, talking about selling forces us to be students–constantly learning about our customers and our own organizations. My friend David Brock sent me an email that started with “Carlos, yeah, yeah, I know you are a marketer, but you are also a terrific seller.” Enjoy Carlos’ story.

Sell 130

Sell Tradeshows Pitch Up-sell 130

Martech

OCTOBER 20, 2023

And what about those who use analytics tools? Most present-day analytics users operate as “reporters,” focusing on metrics like the number of visitors or sessions from a specific channel over a recent time period (yesterday, last month, this year, etc.). When did you last think, “If only I could predict the future…”?

Click Through Rate 122

Click Through Rate Campaign Represent Conversion 122

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates.

Niche 121

Niche UX Construction Start-ups 121

SaaStr

FEBRUARY 20, 2024

So lately I’ve listened to a few calls from churned customers from portfolio companies. That tells you their tech customers didn’t really grow at all. That tells you their tech customers didn’t really grow at all. So what have I learned listening to customer calls of struggling customers? You’ll learn so much.

Customers 80

Customers Represent Growth Sell 80

Partners in Excellence

MAY 6, 2024

She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. ” Why I’m so interested in selling: Cassi Roper, CRO, Redgate How did you find yourself in a selling role? He’s a natural relationship-builder, and I got that from him.

Sell 97

Sell Technical Sales Up-sell Technology 97

Martech

MAY 13, 2024

Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way.

Growth 103

Growth B2B Launch Follow-up 103

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? How can AI help you improve your email segmentation efforts?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Partners in Excellence

MARCH 6, 2024

What don’t buyers need from sellers? While it’s always dangerous to make generalizations because there are always exceptions, but with that as a disclaimer, let’s focus on what buyers don’t need from sellers. It’s probably much more efficient for them to learn about our products through those resources.

Education 141

Education Trust Sell Product 141