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Whose Performance Problem Is It?

Partners in Excellence

A while back I was involved in a discussion about performance. The issue was real, the account–a major channel partner–wasn’t performing, in fact it was creating problems for my client. However, the problem was not that simple. It’s not an uncommon problem.

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Why Can’t We Be Customer Focused?

Partners in Excellence

The customer/problem focused sellers always out perform the product focused sellers—enormously! The customer/problem focused sellers always out perform the product focused sellers—enormously! Performance and productivity is plummeting. It’s not surprising. So why change?

Customers 115
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Outbound Always Works. If You Do It Right. And You Put In The Time.

SaaStr

Everyone needs solutions to their top 1 or 2 biggest problems. Problems 3-300 maybe can wait, even if you don’t want them to. But every business leader has a few top pressing problems that a software vendor can solve. — Ben Chestnut (@benchestnut) November 12, 2020. Emails get blocked, spam filtered.

Campaign 142
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SEO outcomes vs. SEO outputs: Understanding the difference

Search Engine Land

Another way of thinking about outcomes is considering the problems to be solved: will solving the problems ultimately achieve the goals set forth by the business? However, reducing these numbers is not always correlated with performance increases. But what if we’re chasing shadows? Better user experience on a website.

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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

This includes market, customer, and competitive research that uncovers problems your product can solve. This includes market, customer, and competitive research that uncovers problems your product can solve. To make sure you’re targeting the right problem, build out a buyer persona that connects their pain points to your solution.

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Golden Rule of Sales: Treat Others How You Want to be Treated

Veloxy

The Golden Rule. This is the moral principle that teaches people to treat others as they would want to be treated. It has been taught by every civilization in the world for thousands of years. But does it apply to the world of sales? Yes, but with a caveat. Old fashioned, quota-driven selling is not going to work anymore. What is the Golden Rule?

Quota 173
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How to hire an SEO agency: The definitive guide

Search Engine Land

In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer? How to evaluate an SEO agency. Vetting SEO agencies: Red flags. 10 questions to size up an SEO agency. In-house SEO or SEO agency: Which is right for your business? The answer depends on your budget and your goals.

Consult 118