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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). However, when reviewing these articles, I noticed that something was missing. SEO planning typically looks something like this: Keyword research : Form a list of target keywords.

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6 guiding principles to leverage AI for SEO content production

Search Engine Land

Know your desired outcome Whether your content is AI or human-drafted, the creation process should always begin with an understanding of why it’s being created. Know your desired outcome Whether your content is AI or human-drafted, the creation process should always begin with an understanding of why it’s being created.

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AI-generated content: The dangers of overreliance

Search Engine Land

I don’t touch content in any way, shape or form with an AI or LLM model. And I’ll tell you why. A screenshot of the author’s queries to ChatGPT in the last 30 days Tone of voice and brand consistency Consumers absolutely buy the “ why.” That “why”, when you get it right, is the foundation of your brand.

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Information gain: Here’s what this new SEO ‘buzzword’ really means

Search Engine Land

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. Why information foraging matters for SEO Recently, Google started discussing information foraging theory in their decoding decisions report (the messy middle).

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts.

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How to reach new audiences with multi-platform search advertising

Search Engine Land

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Higher user reviews for products. Personalized content experience.

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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. But this approach, while valuable, focuses more on the “how” of things rather than the “what” and “why.” It’s a challenge beyond being more efficient with limited resources.

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