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Win/loss analysis – are you learning as much as you should?

Membrain

I’m always stunned by how little win/loss analysis we do. Of course, when we win or lose a deal, there is some reason code–usually some drop down in CRM that gives us a handful of choices about why we won or why we lost.

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Win/Loss Analysis–Are You Learning As Much As You Should?

Partners in Excellence

I’m always stunned by how little win/loss analysis we do. Of course, when we win or lose a deal, there is some reason code–usually some drop down in CRM that gives us a handful of choices about why we won or why we lost. Our win rates are critical to understanding and driving performance.

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Scratching My Head In Amazement……

Partners in Excellence

” This one reported on research on win rates. It reported win rates declining from 2022 to 2024 from 23% to 19%, with win rates for deals with ACV over $100K declining from 18% to 16%. The CRO and much of the top management staff would be gone, actually, that would have happened as win rates dipped below 30%.

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We Won, But….

Partners in Excellence

We celebrate our wins and victories, as we should. Sometimes, we do a debrief on why we won, so we can learn and improve our execution in future opportunities. But when we do our “win analysis,” we too often miss some important things, and these can be critical to our ability to compete in the future.

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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

Where do you even start? Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Google Search Console can tell you fairly quickly.

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Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms

Sales Hacker

So, how do you overcome these issues and turn your lost deal reviews into a powerful tool for positive change in your org? The answer lies in selecting a method for collecting and analyzing win/loss data that meets your goals and can be sustained long term. So in these cases, you need to spend more to get the highest accuracy.

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Fixing Our Win Rates! Improving Performance!

Partners in Excellence

I wrote, Win/Loss Analysis–Are You Learning As Much As You Should? As I mentioned in that article, I continue to be amazed by how casually we treat win rates and how little we understand what causes us to win and lose. This is math we all do, or should do.

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