ClickFunnels

DECEMBER 18, 2022

You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. In fact, you could even lose money. So how do you create a high-converting landing page? What exactly is a “conversion” and what are you trying to measure? cold traffic).

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. And the more money you spend, the more precise your targeting, the more compelling your message… the better the results. So how do you create a winning display advertising strategy?

Launch 264

Launch B2C Gaming Campaign 264

Veloxy

MARCH 16, 2022

Did you know that more than 50% of college graduates will start their career in sales? While they come with an unusually bad reputation, sales jobs are vital for young professionals who want to develop valuable skills that are not exclusive to business. Sales is also arguably the best entry level job for earning more money.

Pharmaceutical 223

Pharmaceutical Commission Inside sales Sales 223

ClickFunnels

OCTOBER 27, 2021

That’s why you need to make sure that you have the right funnel building software in your arsenal. So how can you know which app would be the best choice for your business? Today we want to show you why ClickFunnels is the ultimate sales funnel creator. Want to take your business to the next level?

Gaming 239

Gaming Commission X-functional Sales 239

Iannarino

AUGUST 1, 2021

Recency bias will cause you to believe that a new lead will be easier to convert, even though this isn’t true. At a key moment, he exhorts them that when “your mind plays tricks on you, you play tricks back.” Why You Want to Believe a New Lead Is Better. Occasionally, this is true.

Intrinsic 328

Intrinsic Clients Contact Contract 328

SaaStr

APRIL 7, 2024

So just a little while back, Lenny Rachintsky had me on his hyper-popular podcast to talk about scaling sales, from the perspective of a founder who hasn’t really done sales. It ended up being super popular, and a fresh take on a lot of topic we talk about a lot on SaaStr. To get you from reps 3 to 300. More here. #4.

Sales 95

Sales Quota Closing Up-sell 95

Partners in Excellence

APRIL 16, 2024

I contribute my fair share to the clutter.) We know what we have to do, and, for the most part, each of us is well intended–we really want to do the things that cause us, our customers, and our companies to be successful. In fairness, we underestimate what it takes to change. We’ve got to have high quality funnels.

Cross-sell 103

Cross-sell Pipeline Meeting Presentation 103

Martech

OCTOBER 16, 2023

We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point.

Cross-sell 131

Cross-sell Retail B2C Strategize 131

SaaStr

JANUARY 18, 2024

I’ve been on every side of the table, and had challenging experiences with my investors. VCs really do want you to be a big success. They can’t make money otherwise. No one is out to get you. Big Silicon Valley firms can only make money off Unicorns and Decacorns. They will give you this advice.

Price 88

Price Up-sell Growth Engineering 88

Martech

FEBRUARY 20, 2024

Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Objectives and Key Results 113

Objectives and Key Results Retail Campaign Appointment 113

Search Engine Land

APRIL 18, 2024

On the one hand, you have benefits like: Improved efficiency. On the other hand, you have issues like: Generic content. However, AI tools are rapidly evolving, and some tout you don’t even need to edit the content to be ready to publish and rank. The risk is on you. Powerful content ideation. Rapid research.

Sports 105

Sports Niche User Experience Gaming 105

Martech

JANUARY 25, 2024

If you find yourself in the front seat of the struggle bus, do what I do. I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. It comes from author and speaker Chris Brogan , who popularized this technique nearly 20 years ago. Welcome to 2024! It’s not a fad.

Government 129

Government Strategize Start-ups Technique 129

Search Engine Land

APRIL 15, 2024

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level.

Process 115

Process Objectives and Key Results Angle Follow-up 115

Partners in Excellence

MARCH 5, 2024

Tobia engaged me, complementing my book, I accepted his invitation. Then he started sending me questions and views on some of my posts. Then, he wrote, I have the Sales Strategist Podcast , would you be a guest? But I knew it was not enough… I wanted more. They were really good questions, I enjoyed our correspondence.

Sell 73

Sell Retail Up-sell Start-ups 73

Martech

OCTOBER 13, 2023

The metric of Phase 4 is the metric that means money — customer lifetime value (CLV). If the customer leaves before the CaC is amortized the company loses money. Getting a customer is obviously a product of marketing and sales activity, so take the yearly marketing and sales costs and divide by 12 to get the cost per month.

B2B 115

B2B Prospecting Gaming Campaign 115

Partners in Excellence

JANUARY 22, 2024

I ask: “How does your customer make money?” But then I ask again, “How does your customer make money,” few can provide any deeper understanding of what their customers (as enterprises) do to make money. We are trained, expertly, to talk about what we want to talk about. They don’t know.

Customers 101

Customers GTM Trust Up-sell 101

SaaStr

FEBRUARY 19, 2024

They took a huge bet on you. Once the company, the customers, and the cap table were all in good shape, and at the “Unstoppable” phase — then sure, take some liquidity after 4-5 years to truly go long and help build something generational. My “problem” with Hopin I realized wasn’t the money. But why ?

Trust 88

Trust Up-sell Closing Sell 88

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? One of my email mantras is “Strategy before tactics.” Dig deeper: 4 emails that customers will love — and help them love you 3.

Strategize 85

Strategize Growth Campaign Legal 85

Martech

FEBRUARY 5, 2024

Are survey and review requests worth the time it takes to create, send and analyze them? Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. We don’t get much helpful info from them and readers generally ignore them.

Profit margin 120

Profit margin Contact Campaign Service 120

Martech

JANUARY 30, 2024

We want someone who has got that base understanding of knowing what a welcome email is, what an automation is, what a segment is. What we want to do is up-level those people and really give them some advanced tactics and strategies to work from. As marketers, we need to adapt to that.”

Technique 111

Technique Education Gaming Start-ups 111

Martech

JANUARY 27, 2023

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. I hope you got your budget request approved and you’re ready to move ahead with a clean slate and new KPIs to hit.

GTM 134

GTM Drivers/motivators Legal Retail 134

Search Engine Land

SEPTEMBER 6, 2023

Here’s how you can use experience and expertise to your content advantage, as presented by Fach at SMX Advanced. ” “There are some situations where really what you value most is content produced by someone who has first-hand life experience.” Be helpful as quickly as you can by adding value.

Electricity 138

Electricity Trust Niche Launch 138

Salesforce

FEBRUARY 16, 2024

And in this ultra-competitive environment, morale can quickly take a dive. To keep your sales team motivated when things are tough, you need to reward them for their victories. I’ll walk you through all the factors you need to consider when setting a sales commission structure for your team.

Commission 104

Commission Territory Quota Drivers/motivators 104

SaaStr

APRIL 17, 2024

At a recent SaaStr Workshop Wednesday, he shared a behind-the-scenes look into what this process looks like and five key takeaways for other founders who are want an inside look the process. A lot happens quickly, and there’s a big information imbalance between you and an acquirer. Who does the acquiring? They’re bought.

Sell 65

Sell Negotiate Up-sell Price 65

SaaStr

NOVEMBER 18, 2023

Here’s the bottom line: if your NPS is say > 40 or so, a significant portion of your customers love you. If your NPS is say > 60 or so, a ton of your customers love you. If a business’ very favorite vendor has another solution to another of their problems — they’ll want to take a look. And drive it even higher.

Product 94

Product Sell Customers CRM 94

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The tools are just what you use to facilitate that engagement. Who are you talking to? My answer is no. Marketing is the same. That’s not a conversation.

Conversion 127

Conversion Entertainment Trust Customers 127

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Let’s take a moment to talk about what’s happening now. Let’s take a moment to talk about what’s happening now. I was wrong.

Government 107

Government Angle Follow-up Meeting 107

Martech

NOVEMBER 14, 2023

Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism.

Retail 124

Retail Niche Objectives and Key Results Technology 124

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Promote 74

Promote Campaign Retail Conversion 74

Martech

FEBRUARY 28, 2024

He knew from a very young age that running a business was what he wanted to do. A: As a kid, I always dreamed of having my own company. I’d tell my mom about it, and she’s like, “You know, you should be an architect. You always think about building things.” What attracted you to it?

Clients 98

Clients Management Consulting Start-ups Consult 98

SaaStr

JULY 23, 2023

I don’t care which accelerator you went through, where you worked, where you went to school, or who the co-investors or angel investors were. I am happy to take the entire round, even if it is a relatively high % of the fund. Most folks only want to do 1–2%. I want to buy all the shares I can up front.

Promote 81

Promote Price Follow-up Start-ups 81

SaaStr

JULY 31, 2023

Here are my learnings so far: #1. The biggest challenge for 70% of VCs is Raising Money. In the boom years of ‘19-’21, more money was available to newer funds … but in ’22 that’s retreated again. In the boom years of ‘19-’21, more money was available to newer funds … but in ’22 that’s retreated again.

Start-ups 72

Start-ups Meeting Product Customers 72

Partners in Excellence

MARCH 4, 2024

How I Learned to Love Selling I didn’t start my career wanting to be a salesperson, or to be in the business of persuasion at all. I had no formal sales training and no way to differentiate my product (what’s more of a commodity than money?). So, tell me why I should bank with you.” One day this all changed.

Sell 73

Sell Appointment Finance Pitch 73

SaaStr

DECEMBER 14, 2023

And putting my money on. But in my experience in SaaS for 18+ years, things roar back after systematic shocks. 2024 may not be great, but for folks who are leaders in their categories, everyone likely will point to some quarter in 2023 as the low point. It will happen, but likely will take until late in the year.

Contract 98

Contract Growth B2B Contact 98

Partners in Excellence

MARCH 22, 2024

More seriously, Spence is one of a small number of people I include in my “kitchen table board of directors.” There’s so much in this story, I’ll let you read, but one sentence seems to capture so much of Spence’s and others’ stories: “It just happened because I was curious about people and wanted to help them. I like ideas.

Sell 77

Sell Construction Finance Up-sell 77

Martech

AUGUST 22, 2023

I’ll wait while you stop twitching. ” But you have to know the “why” before you can do the “how” effectively. If you go with the “how” without knowing the “why,” you can waste time and money on things that don’t work.

Strategize 93

Strategize Start-ups Follow-up Campaign 93

Hubspot

NOVEMBER 27, 2023

Businesses want candidates who check the traditional boxes — goal-oriented, optimistic, coachable, persuasive, and so on. So to help ensure that you get as much mileage as possible out of your next sales hire, I‘ve compiled a list of five key qualities that comprise the anatomy of an ideal sales candidate. Sales requires focus.

Meeting 65

Meeting Drivers/motivators Sales Represent 65