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The 10 Most-Read Articles of 2020

ConversionXL

Learn how to optimize a search results page for more organic visibility in 2020 and beyond. Bonus: The most-watched CXL lessons of 2020. Research to get insights for your A/B tests ” from our A/B testing mastery course. Research to get insights for your A/B tests ” from our A/B testing mastery course.

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The 11 Best ClickFunnels Alternatives & Competitors in 2020

Hubspot

To help consolidate all of these marketing elements in one place and test new campaigns, there are powerful suites like ClickFunnels that you might try out — but ClickFunnels isn't for everyone. Here, we'll explore 11 alternatives to ClickFunnels that will help you create high-quality campaigns and drive more revenue in 2020 and beyond.

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Hindsight is 2020: Lessons Marketers Have Learned This Year (That Will Likely Roll Into Next)

Heinz Marketing

Reason #1: because the year is 2020, and reason #2: because of it’s definition. Practically, this probably looks like a lot of A/B testing, or trying out a new process or platform. The post Hindsight is 2020: Lessons Marketers Have Learned This Year (That Will Likely Roll Into Next) appeared first on Heinz Marketing.

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Lies, Damned Lies, and (Some) Marketing Statistics

ConversionXL

The claim that 50% of people check their email first thing when they wake up was first shared in a May/June 2014 issue of MotherJones and continues to be cited in prominent marketing statistic roundups (yes, even those “updated for 2020”). In the world of AB testing, it’s “common” knowledge that most of your A/B tests will fail.

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Your Email Testing Playbook for 2020 (& the Tools You'll Need)

Hubspot

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. are you ready to run some big, exciting tests? But, first, we'll explain the importance of A/B testing. Email Testing.

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How to Get to Know Your Email Subscribers, According to Research

Hubspot

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? Conduct A/B testing. A/B testing is one of the most reliable ways to learn what type of email content your email subscribers react well to. Price says, "You can optimize content by A/B testing like 90% of marketers.

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A Copy Testing Methodology for the Digital Age

ConversionXL

. — Oli Gardner (@oligardner) May 27, 2020. While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. A/B testing copy has limitations, too.