Hubspot

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. Reddit Blog ).

Launch 101

Launch Niche Engineering Networking 101

ClickFunnels

JULY 28, 2021

So if you are selling products related to these niches, you might want to consider focusing on this platform. billion in 2020 to $13.8 Establishes you as an expert in your niche. Your channel’s “About” section is your opportunity to: Establish yourself as an expert in your niche. And launch your funnel! …in

Niche 246

Niche Promote Pitch Follow-up 246

SaaStr

SEPTEMBER 7, 2024

Now … that sounds niche, and it sounds crowded. Since 2020, Mangomint’s receptionists and front office labor has seen wages up +50%, and turnover increase 100%. Mangomint has 3 distinct SKUs, and is soon launching a fourth. And yet, today Mangomint is at eight figures in ARR, growing 100%+, with 110% NRR from SMBs.

Commission 122

Commission Niche Launch Up-sell 122

SBI

DECEMBER 8, 2020

Top Sales Tools of 2020 and the Digital Sales Revolution. December 8, 2020. Today, I’m announcing the solution providers I’ve selected for the final cut of the Top Sales Tools of 2020 list. No question, that launching the Salesforce Appexchange in 2005 altered the industry forever. Still, it’s a lot. Nancy Nardin.

Sales 68

Sales Niche Technology Technology 68

ClickFunnels

AUGUST 22, 2022

The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. Udemy, the leading online learning marketplace, saw a 425% increase in student enrollments in late March 2020 compared to the previous month. I just launched this new service. Find Their Hang-Out Spots.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Martech

JANUARY 25, 2022

TikTok saw an explosion in numbers of users in 2020 (almost 90%). Instagram has launched a professional dashboard for creators, extended Reel length to 60 seconds and made link stickers available to all accounts. The majority of influencers (around 40%) have niche audiences of 5,000 or less. Instagram versus TikTok. Why we care.

Campaign 98

Campaign Niche Education Launch 98

Hubspot

OCTOBER 16, 2019

Plus, your social media strategy might involve engaging with influencers in your niche. Your company might have to write a press release to announce new products, launches, campaigns, or movements. Do you want to ensure your company is active in your niche's community, including trade shows and events? Press releases.

Strategize 101

Strategize Price Pitch Contact 101

ConversionXL

MARCH 10, 2021

I’ll also share how businesses like yours can get press and maximize the potential of press to build trust, drive sales, drum up demand, and of course, skyrocket your authority and credibility—no matter what industry or niche you’re in, and even if it’s just one press feature. The hidden benefits of press. These logos serve the same purpose.

Angle 151

Angle Pitch Niche Trust 151

SaaStr

JANUARY 11, 2022

Launched in 2013, it has over 2000 employees and more than 60M active users. Solve for that moment and niche, and then iterate for scale once you’ve validated. . Start niche, go wide. When Canva first launched, live collaboration among users was the future for design. Canva hit $1B in ARR at the end of last year.

Niche 103

Niche Drivers/motivators Launch Growth 103

Hubspot

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. While there's no word on a global launch yet, Pichai recently told the press , "We are looking forward to expanding Shorts to more countries this year.". What YouTube Shorts Could Look Like.

Launch 101

Launch Niche Entertainment Government 101

Hubspot

JANUARY 26, 2021

We can all agree that 2020 was a particularly uncertain and uncomfortable year. Yet more products were launched in 2020 than the two years prior: 7% more than in 2019 and 18% more than in 2018. Between April 2019 and April 2020 , angel and seed funding went up 27%, Series A funding went up 15%, and Series B funding went up 8%.

Gambling 98

Gambling Finance Launch Start-ups 98

Hubspot

MARCH 9, 2021

Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic. Because creating engaging content for Gen Z was no easy feat in 2020, Fanbytes -- an influencer talent agency -- began to host Gen Z TikTok influencers in a U.K.-based This home was named, "Bytehouse.". What the Heck is Bytehouse? bytesquadhq.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. Using this, the brand taps into broader motivations.

Product 110

Product GTM Construction Launch 110

Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 100

Angle Launch Promote Niche 100

Hubspot

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Focus on catering to your niche and staying authentic first. And when it comes to marketing, this still rings true. Image Source.

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In 2018, LinkedIn also launched a similar experiment called Student Voices. This could give you added inspiration so you can begin executing on successful strategies if and when the feature launches.

Launch 101

Launch Networking Entertainment Follow-up 101

Capterra Sales & Marketing Software

JANUARY 12, 2022

Additionally, according to the 2020 Gartner Marketing Technology Survey , nearly two-thirds of marketers have fully deployed or are piloting influencer marketing programs—so there’s a good chance your competitors are already utilizing and benefiting from influencer marketing (full content available to Gartner clients). billion in 2021.

Niche 87

Niche Campaign Follow-up Start-ups 87

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) What Time Is The State Of The Union?

Engineering 88

Engineering Campaign Launch Represent 88

Hubspot

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Why Instagram Launched Reels. Instagram's short-form video feature, Reels, launched Wednesday.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

DECEMBER 17, 2020

The launch was an industry transformer, with established brands expanding their foundation color lineup in response. But they’ve also carved out a product niche with dog gear — and dog beds in particular. Launched in 2004, Dove’s ‘Real Beauty’ campaign was far ahead of other brands in promoting body positivity and self-acceptance.

Product 101

Product Retail Sports Campaign 101

ConversionXL

SEPTEMBER 16, 2020

— Oli Gardner (@oligardner) May 27, 2020. As Unilever’s Elliot Roazen notes, that’s an expensive, haphazard experimentation process: Creative and product teams will work to put together sales pages and then launch the pages with paid media behind them, tweaking the page’s copy and design based on performance metrics.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

Hubspot

NOVEMBER 7, 2022

Niche online stores make great businesses because they cater to a very specific audience. Artisan Soaps is a great example of a niche online business where the shop owners feature the hand-made soaps and body-care products they manufacture. billion in 2020 and is expected to grow 5.9% The Best eCommerce Business Ideas.

Sports 18

Sports Niche Manufacturing Up-sell 18

ConversionXL

JULY 3, 2020

— Danny Sullivan (@dannysullivan) April 16, 2020. Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Accommodating AMP.

Non-Profits 122

Non-Profits User Experience Niche Engineering 122

Hubspot

JUNE 26, 2020

According to many marketers who manage video successfully, this content is definitely worth your effort in 2020. Aside from optimizing your content by filling in descriptions, you can also customize your video or channel by assigning keywords related to your niche or industry.

Angle 101

Angle Promote Niche Engineering 101

Hubspot

NOVEMBER 23, 2020

In 2020, this trend has accelerated due to COVID-19, as more and more businesses have moved online and added to the ever-increasing competition for attention. Where we were once served two ads a day for a new jacket, we're now served 22. Where there was once three restaurants in the local area offering takeaway menus, there's now 30.

CRM 101

CRM Cold Call Campaign Niche 101

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020.

CTR 129

CTR Entertainment Click Through Rate Education 129

SaaStr

APRIL 23, 2019

Join us for SaaStr Annual 2020. Also, Brex is a Super Platinum sponsor for Annual 2020. So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Anu: And you took at least 10, 12 to 15 months after demo day to launch publicly? Let us know.

Launch 83

Launch Pitch Niche Negotiate 83

Hubspot

JUNE 11, 2020

Below is a great example of a live video launched by Adobe as part of its Sketch Party series. A post shared by Bolt Coffee (@boltcoffeeco) on Apr 18, 2020 at 10:14am PDT. Since live video launched on Reddit, brands have re-formatted traditional AMAs into video streams. Other Platforms for Live Video Streaming.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

JANUARY 30, 2023

Networking can help improve your visibility within your niche in two ways. Whether it’s launching a new product or finding new opportunities (jobs, grants, scholarships, etc.), Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions.

Networking 85

Networking Referrals Niche Construction 85

Hubspot

NOVEMBER 19, 2024

Some trend forecasting should occur before starting a business or launching a new product or service. The idea behind a micro trend is that it’s a smaller, niche trend that may start or grow within a community. Between 2011 and 2020, the trend for plant-based grew significantly. In 2020, the trend plateaued somewhat.

CRM 36

CRM Strategic planning Strategize Angle 36

ConversionXL

FEBRUARY 3, 2022

In 2020, there were 8,000 martech solutions. This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. In 2020, Clubhouse established a market for an audio-only social platform. To say the business landscape is competitive is an understatement.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

OCTOBER 14, 2021

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. And as a result, they came out on top for growth in brand recognition in 2020: Image Source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

FEBRUARY 11, 2020

Join us at SaaStr Annual 2020. How this company called Sagemount, they’re a $2 billion private equity firm, triples evaluations of their investments in three years, how Twilio nailed the billion dollar niche or a niche if you’re from Canada or Europe, and uncommon practices of hypergrowth CMOs. FULL TRANSCRIPT BELOW.

Growth 101

Growth Niche Hospitality X-functional 101

ConversionXL

AUGUST 11, 2021

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. RailsConf does this with stats from its 2020 virtual event to give prospects an insight into the size of the audience they can reach. Audience data.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Capterra Sales & Marketing Software

MAY 20, 2021

You’ve found your niche, have a solution to a problem, and are ready to offer your product to the world. According to the June 2020 U.S. They can be used to strengthen brand recognition, announce new product launches, and promote services. How to Build a Winning Marketing Stack for a Small Business in 2020. Methodology.

Campaign 65

Campaign Healthcare Promote Niche 65

Hubspot

MAY 11, 2020

At HubSpot, before we began creating new content for the new environment, we significantly reduced the frequency of our social media posting, dialed back the promotion of a major product launch ( CMS Hub ), and created a centralized set of guidelines on how we as a company should be communicating during this crisis.

Trust 101

Trust Promote Education Entertainment 101

Hubspot

MAY 8, 2025

Roddy adds, A lot of the marketing costs to launch the brand have already been invested. It can be challenging to acquire a brand and learn the ins and outs of how it operates especially if youre acquiring a brand outside of your niche or business model. Life after the 2020 pandemic left Martin Bispels rethinking his choices.

Niche 36

Niche Technology Technology Start-ups 36