Martech

JULY 17, 2025

B2C: Nike’s ‘You Can’t Stop Us’ campaign In 2020, Nike launched an emotion-driven, global campaign highlighting resilience and unity. Case depends on evidence quality and time horizon. Capitalization rationale : Reusable content, sales assets and playbooks justify partial CapEx treatment, similar to internal-use software.

GTM

Martech

APRIL 9, 2025

Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. The tariff war between the U.S.

Retail

SaaStr

MAY 23, 2025

The numbers validated this quickly: 2018: 100 apps, $1M tracked revenue 2020: Series A at $15M 2021: 6,000+ apps, $1B+ tracked revenue, Series B at $300M valuation SaaStr Fund’s bet wasn’t just on the founders or the technologyit was on the inevitable shift toward subscription-first mobile business models.

Launch

Martech

APRIL 17, 2025

market share. Display grows despite smaller market share Overall display revenues hit $74.3 The revenue increase is happening despite display’s declining market share: Last year, it had 28.7% billion with a 15.9% YoY growth, maintaining its leading 39.8% The revenue growth is three times that of 2023.

Growth

SaaStr

JUNE 30, 2025

Epic Raise, But Epic Growth: $58B Raised, $13B Revenue Run Rate Let’s start with the facts that’ll make your Series A look cute: 2020: $3.5M When you’re creating a new market, you raise for market capture, not just operational runway. revenue, ~$13B total funding 2024: $3.7B

Growth

Martech

APRIL 22, 2025

Truth 1: Tomorrow will break today’s perfect solution Think back to early 2020. million rebuilding their martech stack from scratch in 2020. Their competitor, who’d chosen a more modular approach despite having fewer “cool features,” simply reconfigured what they had and beat them to market by nine months.

Healthcare

SaaStr

JULY 24, 2025

” The Defensive Strategies: Hunt ultra-early (Bold Start approach) before multi-stage funds notice Hunt where they’re not hunting in non-consensus markets Create your own pipeline through accelerators or unique deal flow The Fund Construction Reality: Jason’s discipline is telling: “30 is the highest price I pay. .”

Trust

SaaStr

MARCH 19, 2025

Market Share In Its Core / Original File Sharing Business This is interesting data at a level most B2B leaders don’t share. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing.

Non-Profits

ConversionXL

DECEMBER 9, 2020

What were some of the biggest challenges in 2020? With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. We can’t say that in 2020. Conclusion.

Conversion

Hubspot

AUGUST 24, 2020

The State of Ecommerce in 2020. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. There are more than 24 million ecommerce stores in the world as of early 2020, according to Kommando Tech. I’ll start by providing you with a snapshot of the ecommerce sector.

Niche

SaaStr

OCTOBER 28, 2020

No, the biggest change in Venture Capital in 2020-2021 is what he called “The Postmates Effect” That Postmates was arguably #3 to Doordash and UberEats, and still was worth billions. The post Venture Capital in 2020/2021 and “The Postmates Effect” I.e., It’s OK to Be #2 or #3 Now.

Market share

Cience

JUNE 23, 2020

After all, the real value of outbound is gaining a competing edge over their competition, winning market share, getting more at-bats for sales teams, improving close rates and, of course, closing more deals. Without further adieu, here are our latest takedowns of the Good, the Bad, and the Ugliest outbound emails for June of 2020.

Appointment

Salesforce

JULY 19, 2021

When I look back to when 4G was being brought to market by our industry, 2010 to 2020, we didn’t know how the world would use it. When we make a big leap of faith in the customer, sometimes multiple billions of dollars of risk, we believe that they’ll invest back in us by choosing us and helping our market share grow.

Market share

Hubspot

APRIL 21, 2020

Do Market Research. As of January 2020, it's been estimated that a total of 1,800,000 apps are available on the Apple App Store. As of January 2020, market share between mobile operating systems were at 74.3% How to Launch a Mobile App. It's no longer enough to stick to one platform (typically Android or iOS).

Launch

SaaStr

MAY 20, 2020

Old Me, 2020 : It does feel that way. In 2020, that same business will be doing $300m ARR. Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. Old Me, 2020 : There will be other options.

Cross-sell

Martech

SEPTEMBER 22, 2021

Total pet industry revenue in 2020 hit a record $103.6 billion in 2020, with sales of pet food and treats reaching a record $42 billion, according to Pet Food Processing magazine. In March of 2020, when COVID-19 began to spread rapidly in the U.S., In March of 2020, when COVID-19 began to spread rapidly in the U.S.,

Non-Profits

Search Engine Land

OCTOBER 30, 2023

Since the 2020 arrival of a search choice screen Microsoft Bing has seen no positive gains in market share in Europe. Google’s market share is lower – 88.48%) Microsoft Bing: 3.4% (in the U.S., Microsoft Bing’s market share is higher – 6.35%) So yes, Google has spent $26.3

Market share

Heinz Marketing

FEBRUARY 6, 2021

150+ Marketers Share Their Marketing Predictions for 2021. All the predictions you need for marketing in 2021 from some of the experts. How to Market Effectively in 2021: Integrate Performance and Brand Marketing. Thanks for your thoughts, David Brock. Great read via AllFactors.

B2B

Heinz Marketing

FEBRUARY 22, 2020

7 Email Cadence Best Practices for Better Email Marketing Campaigns. Email Marketing Trends for 2020: Competitive Differentiators. An interesting look at some of the email marketing trends we’re likely to see this year. Marketing Doesn’t Fix What’s Broken. 5 Ways to Increase Your Market Share.

B2B

Sales Hacker

DECEMBER 18, 2019

I’ve interacted with more than 250+ sales technology vendors over the past 2 years, and I’ve noticed 6 sales tech trends you should be aware of going into 2020. 2020 will be the year of acquisitions in sales tech. As a result, you may find your tech stack shrinking in 2020. #2: 6 Sales Tech Trends.

Technology

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. In 2020, search ads earned the company more than $100 billion, according to Dischler. What are search ads?

Price

Search Engine Land

APRIL 17, 2024

Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% But advertisers continue to embrace paid search for one simple reason: it drives results for brands and businesses. Paid search is still king. in 2022 , 41.4% in 2021 and 42.2%

Represent

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

A/B testing

Search Engine Land

FEBRUARY 26, 2024

” Google also argues that Microsoft approached Apple multiple times – in 2009, 2013, 2015, 2016, 2018, and 2020 – proposing to make Bing the default search engine in Apple’s Safari web browser. Market share statistics. Justice Department claims Google owns a 90% market share in search.

Territory

Martech

MAY 9, 2022

In fact, Gartner said that by 2025 almost 80% of B2B interactions between suppliers and buyers would happen through digital channels — and that was before the 2020 pandemic accelerated digital even further. ” Bornstein and his team got a wake-up call about the necessity of interactive virtual events once the pandemic hit in 2020.

Presentation

SaaStr

SEPTEMBER 1, 2023

Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share. Shopify is also one of Klaviyo’s largest shareholders and has a deep revenue sharing agreement, so the companies are closely linked.

Retail

Martech

FEBRUARY 25, 2022

Their fine-tuned strategy helps new brands grow, and since their start in 2020, Heyday has also acquired several of these brands, and received $800 million in funding from investors in the process. As a brand gains more market share on Amazon, it can develop new distribution and media channels, and also drive traffic to its own D2C site.

Launch

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. In short, their visibility skyrocketed.

Objectives and Key Results

ConversionXL

NOVEMBER 12, 2020

The claim that 50% of people check their email first thing when they wake up was first shared in a May/June 2014 issue of MotherJones and continues to be cited in prominent marketing statistic roundups (yes, even those “updated for 2020”). According to a 2014 study, still the only study on the topic as of November 2020…).

A/B testing

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. note: a 2020 update of a class 2013 post. Except … except when it doesn’t: Except, e.g., where Squarespace and Wix are both billion+ companies. Doing sort of kind of the same thing. Just some thoughts.

CRM

SaaStr

DECEMBER 22, 2020

— Jason BeKind Lemkin (@jasonlk) December 21, 2020. TAM (Total Addressable Market) is a tricky concept. On the one hand, to build a decacorn or a unicorn, you need to tap into a large market. TAM matters, and if you aren’t playing in a $20B-$50B+ market … it’s hard to get to $1Bin ARR.

Launch

SaaStr

MARCH 31, 2019

Since then, revenue has grown 5x and market cap 10x to an impressive $8.8 Some of the interesting learnings from RingCentral: RingCentral is coming up on $1b in ARR (on track for 2020), still growing 34%. No vendor here has anything close to a majority market share, and yet RingCentral remains on fire at almost $1b in ARR.

Growth

Highspot

FEBRUARY 22, 2021

In 2020, Highspot connected more than three million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 100 percent increase in platform usage from 2019. .

Growth

Search Engine Land

JANUARY 2, 2023

2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. . 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

Engineering

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. At least take market share. So we have a classic set of New Years’ Resolution in SaaS that we update every year. But 2023 is so … unique.

E-commerce

SaaStr

FEBRUARY 2, 2021

Here, it seems like Zoom really ran away with it: According to Okta data, “While Zoom had more customers than Webex as of February 2018, Zoom had less active unique users than Webex until March 2020, at which point Zoom’s unique user growth rapidly passed Webex and remained higher.” It’s a $5B market cap company today!

E-commerce

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Take the self-guided tour of Market Share.

Territory