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eCommerce on Fire: Back to Pandemic Highs (And What Shopify’s $75B Quarter Tells Us)

SaaStr

In May 2025 ecommerce just hit 20.21% of total retail sales – a whisker away from April 2020’s panic-buying peak. This is organic growth meeting sustainable demand. What Changed Between April 2020 and May 2025? Quality vs. Quantity Growth April 2020: Panic-driven adoption. This time, there’s no pandemic.

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Google declared a monopoly: industry reactions and implications

Search Engine Land

” “To be fair too, Google is like any other publicly traded company today – their primary goal is to make sure the meet analysts expectations every quarter. . “If the Sherman antitrust act had been enforced over even the last 25 years, the business landscape would look very different. And I think we often forget that.

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Why marketers must combat the hidden threat of MFA sites

Martech

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 going to ad-tech fees and $0.35

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How to manage SEO campaigns during economic downturns

Search Engine Land

prior to 2020. This will allow you to continue marketing your products or services while meeting your customers’ needs. It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S.

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The Google monopoly verdict: More industry reactions

Martech

To be fair too, Google is like any other publicly traded company today – their primary goal is to make sure the meet analysts expectations every quarter. The fact that this case started in 2020 and that’s when PMax began to really take hold speaks to the diversification that was clearly top of mind for Google.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand.

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Integration isn’t a martech problem, it’s an organizational one

Martech

It’s staring us in the face from organizational charts, departmental KPIs and meeting structures where marketing, sales and IT leaders barely speak the same language. The company’s carefully crafted integration architecture had hardwired their 2020 organizational structure into the technology. It happens all the time.