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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The numbers validated this quickly: 2018: 100 apps, $1M tracked revenue 2020: Series A at $15M 2021: 6,000+ apps, $1B+ tracked revenue, Series B at $300M valuation SaaStr Fund’s bet wasn’t just on the founders or the technologyit was on the inevitable shift toward subscription-first mobile business models.

Launch 109
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How Video Consumption is Changing in 2020 [New Research]

Hubspot

In 2020, video is more important to consumers than ever before. According to HubSpot's 2020 State of Marketing report , video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content. How Video Consumption is Changing in 2020.

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20 Stats That Make the Case for Co-Marketing in 2020

Hubspot

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 20 Co-Marketing Stats to Know in 2020. The State of Co-Marketing in 2020. HubSpot, 2020 ). Google, 2020 ). Aarki, 2020 ). PartnerPath, 2019 ). Impact, 2019 ). KPMG, 2018 ).

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Navigating DTC Growth in the Post-iOS 14 Era

Sales Pop!

The Wellow Journey: A Strategic Shift In the annals of brand stories , the tale of Wellow, a compression sock brand, unfolds as a testament to strategic choices that define success. The narrative commences with the inception in 2020. A year that witnessed not only the birth of a brand but the genesis of a strategic approach.

Growth 130
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30 Reddit Stats and Facts to Know in 2020

Hubspot

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Launch 101
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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." With PR and marketing collaborating on strategic messaging, you'll build your reputation and drive more sales. Reputation management.

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. When COVID-19 decimated business travel in 2020, Navan could have become another casualty. Strategic Moves Signal IPO Preparation Navan’s leadership appointments read like an IPO playbook. But we may have our first.

B2B 71