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3 Themes Surface in the 2021 Hype Cycle for Emerging Technologies

Smarter With Gartner

Download Now: 2020-2022 Emerging Technology Roadmap for Large Enterprises. NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years.

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Automated Sales Tools To Use In 2021

Sales Pop!

This technology itself won’t help much with automation. To have a significant impact on the company’s revenue growth, it should follow several rules: Employees should know and clearly understand the scheme of getting reward; No one should receive money for past deeds: there is a deal, there is a reward. IP-telephony.

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Record growth for CDPs in 2021

Martech

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Growth 117
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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

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5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, Blackline, Marqeta and Dave Kellogg

SaaStr

These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Intriguing Session Slides: Marketing SaaStr Session #4: “Why Intent is the New Lead: 2021 State of Marketing Technology ?with Customer Success Sessions at SaaStr 2021. Video: HERE. Video: HERE.

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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. annual growth and three times the 5.2% growth in 2023.

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Salesforce unveils integrated ecommerce storefronts

Martech

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle. Processing.

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