Remove 2021 Remove Market share Remove Trust
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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

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The 10-Point Checklist For When You Sell Your Company With Founder Collective

SaaStr

With IPOs becoming increasingly rare (especially in B2B since 2021), M&A has become the more likely exit path for most founders. When there’s deep trust between CEOs, direct negotiations can sometimes work better. If you’re gaining market share with a great team and solid unit economics, you may never need to sell.

Sell 78
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4 tips to navigate the advertising impact of iOS privacy changes

Martech

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 93
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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. SEATTLE, Feb. “Sales enablement is about more than sales.

Growth 129
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Owned asset optimization: The key to connecting with financial consumers

Martech

The brands that pay attention and address those needs will build long-term trust. This is especially true in the finance industry, where establishing trust with genuinely helpful content is crucial in today’s competitive market. Consumer trust in financial institutions has fallen nearly 30% since 2021. Get MarTech!

UX 117
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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

This article dives into the current state of ABM and how we need to rethink it to drive business forward in 2021. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. You can expand your market share within territories, accounts, and divisions.