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Twelve Digital Marketing Trends for 2022 and How You Can Take Advantage of Them

Sales Pop!

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. In this article, we are going to take a look at 12 digital marketing trends that you should pay attention to in 2022. billion in 2022 (an increase of 21.3% Website Building. Artificial Intelligence.

Niche 130
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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. No “classic” B2B leader has IPO’d yet in this wave.

B2B 75
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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. Customers are choosing from a diverse market of over 650 CRM systems , with tools that cater for both generalized needs and specific niches and requirements. Salesforce. Freshsales.

CRM 95
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Impact of the Google September 2023 helpful content was big for the SEO industry

Search Engine Land

The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. It is my opinion that this update was felt more within the SEO industry niche, maybe sites designed to rank well in search engines, more so than typical sites that take into account more than just search engines. seoClarity.

Niche 141
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AI is a threat to some marketing agencies, an opportunity for others

Martech

The current state of marketing agencies The global market size of full-service marketing agencies was approximately $287 billion in 2022, with an expected compound annual growth rate (CAGR) of over 9% for the next 10-12 years, according to ResearchNester. Avoiding client churn. Growth with profitability.

Clients 133
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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond

Search Engine Land

In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Four Google core updates in 2023 Google had a whopping four core updates in 2023, compared to only two in 2022. March 2023 core update.

Niche 137
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How to survive and thrive in a Google helpful content world

Search Engine Land

These resources provide a great overview of the update, good commentary on what has changed compared to 2022 versions of the update and strategies for possible recovery. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches.

Niche 135