Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. What’s more troubling is what companies are spending their money on.

Promote 129

Promote Represent Technology Technology 129

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 130

Technology Technology Government Legal 130

Martech

OCTOBER 27, 2021

DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Salesforce completed the acquisition of Slack in July, 2021. Why we care.

Strategic partnership 111

Strategic partnership Contract Strategize Technology 111

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Data skills AI runs on data.

Pipeline 128

Pipeline Campaign Objectives and Key Results Legal 128

Highspot

OCTOBER 6, 2022

6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022. “The answer is Strategic Enablement. The post Highspot Announces Global Customer Conference Spark 2022 appeared first on Highspot.

Customers 97

Customers Government Strategize Pipeline 97

Sales Hacker

FEBRUARY 17, 2022

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. Where’s the best place to begin? Where to ramp up. Conversational intelligence.

Objectives and Key Results 103

Objectives and Key Results Sales B2B Pipeline 103

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.” I fully expect Google to continue their efforts.”

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

Highspot

NOVEMBER 4, 2022

4, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced the winners of the inaugural Partner Ecosystem Awards, recognizing partners who have paved the road for success with the Highspot platform for joint customers. The winners of the 2022 Partner Ecosystem Awards are: .

Pipeline 20

Pipeline Contact Technology Technology 20

Heinz Marketing

OCTOBER 28, 2022

Harness the power of technology to keep your creative edge and competitive advantage. Missing industry advances, award-winning service, proprietary technology, etc.). I hope that the key takeaways listed above will encourage you to become a creative and strategic marketer. Everyone has creativity inside them.

B2B 119

B2B B2C Networking Technique 119

Gong.io

JANUARY 31, 2022

While the exact list depends on who you ask, the following (alphabetized) traits are all critical for a sales manager: Able to coach, analytical, available, confident, empathetic, good listener, innovative, leads by example, loyal, motivating, passionate, positive attitude, serves vs. dictates, strategic vision, strong communicator, and thoughtful.

CRM 118

CRM Pipeline Sales Strategize 118

SaaStr

AUGUST 25, 2022

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. With Ada’s technology, we believe each customer and employee can receive a VIP experience that’s personalized, proactive, and accessible — no matter who they are, what channel they prefer, or what language they speak.

Strategize 107

Strategize Technology Technology Price 107

Highspot

JUNE 1, 2022

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. ” Business-to-business sales is undergoing a tidal shift.

Strategize 98

Strategize Government Pitch Territory 98

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. Forrester’s Seth Marrs spoke of the shift to virtual selling and the impact of rapid advances in technology on sales analytics and plan design. Varicent’s tech demonstration.

Drivers/motivators 101

Drivers/motivators Quota Territory Sales 101

Salesforce

JANUARY 27, 2023

They have a different view of normal and how to use your products and services,” said Guive Balooch, global VP of L’Oreal’s technology incubator. The right technology investments can help. The best way to get executives on board is to test [the technology] and show them it actually works,” he said.

Technology 98

Technology Technology Minimum Viable Product Angle 98

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities.

Government 98

Government Trust Technology Technology 98

Salesforce

JUNE 15, 2022

In June, we brought together experts across industries to discuss how to use technology to build relationships and revenue at scale with data-first moments. Log in to Salesforce+ to watch the Connections 2022 Keynote, “The Marketing Road Map to Wow Your Customers”. Expected to be GA in October 2022. Market smarter with Slack.

Launch 98

Launch Strategic partnership Healthcare B2C 98

SaaStr

AUGUST 29, 2022

We’re 15 days away from SaaStr Annual 2022, and we are excited to feature hundreds of speakers, sharing their knowledge and experience with you! Scaling Revenue in 2022: What’s the Same and What’s Different? The post 15 Most Popular SaaStr Annual 2022 Sessions (So Far!). GET 20% OFF! See You Sep 13-15!!

GTM 113

GTM Growth B2B Territory 113

Salesforce

OCTOBER 1, 2024

A 2022 LendingTree survey found that they plan to spend $255 on average on Halloween, followed by Gen Z at $202, Gen X at $145, and baby boomers at $58. Here are some ways you can turn Halloween from a fright night into a tricked-out treat of a season. Millennials are Halloween’s big spenders.

Retail 105

Retail Promote Sales Follow-up 105

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

User Experience 95

User Experience Manufacturing Strategize Growth 95

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. The 5 Best Sales Acceleration Software for 2022. Sales managers are paying close attention. Sales acceleration software is so much more than selling faster.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.” I fully expect Google to continue their efforts.”

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Cerebral Selling

AUGUST 8, 2022

In July 2022, over 30,000 tech workers were let go. The disruption will continue, particularly as technology advances and disrupts work as we know it today. But for a lot of people (both team members and leaders alike), this might be the first economic crisis you’re living through.

Sales 220

Sales Contract Clients Quota 220

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. For instance, generative AI and other technologies now have the potential to automate work activities that currently absorb 60 to 70 percent of employees time. At first, I was simply amazed by the wealth of knowledge it could provide.

Gaming 78

Gaming Technology Technology Campaign 78

Sales Hacker

JUNE 8, 2022

These sales leaders were most likely to say they need their reps to be digitally savvy and technologically adept. Technologically adept/digital capabilities” could mean ability to use technologies (like sales execution or CRM to sell), social selling, or the ability to understand a complex product more completely. What’s next.

Commission 103

Commission Sales Relationship building Up-sell 103

Martech

FEBRUARY 19, 2024

In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life. The outcome?

User Experience 136

User Experience Strategize Technology Technology 136

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Martech

JUNE 22, 2022

There are many reasons marketing technology fails to deliver on its promise. In my article How to avoid a marketing technology #Fail , I gave strategic advice on how to avoid martech buying potholes. Marketing technology assessment. It’s the result of too many choices ( some 10,000 solutions in 2022 ).

E-commerce 130

E-commerce Construction Technology Technology 130

Martech

JANUARY 23, 2024

Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. In 2022, annual growth peaked at 16.7%, according to Forrester. Dig deeper: How strategic martech integration drives growth Get MarTech! Why we care. In your inbox.

B2C 119

B2C Drivers/motivators Technology Technology 119

Martech

JUNE 7, 2022

Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, bookings, and sales channels, all from one platform. Indeed, some predict it will “ go big ” in 2022. What it does. Get the daily newsletter digital marketers rely on.

Hospitality 122

Hospitality Strategize Launch Promote 122

Martech

OCTOBER 28, 2021

DocuSign will be available in Salesforce’s Slack in 2022 . DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will be available in 2022. DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. Why we care.

Strategic partnership 117

Strategic partnership A/B testing Teamwork Contract 117

Martech

NOVEMBER 14, 2023

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. I also expect companies will apply this technology in reasonable ways. Some companies claiming to be AI-based were not.

Retail 135

Retail Niche Objectives and Key Results Technology 135

Martech

AUGUST 19, 2022

Integrating your marketing technology stack into a unified digital ecosystem can be challenging and time-consuming. It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. Martech leaders need a solid mix of business, marketing, and technology skills.

E-commerce 117

E-commerce Technology Technology Strategize 117

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Dig deeper: How to unlock the power of your marketing technology 2.

Strategize 122

Strategize Campaign Technology Technology 122

Sales Hacker

SEPTEMBER 18, 2024

A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. To interpret these charts, if the growth index on the y-axis is 110, this means there are 10% more roles compared to 2022 when the base index of 100 was set.

GTM 122

GTM Sales Growth Represent 122

Martech

MAY 17, 2024

The crypto and EFT experts from 2022 have become AI experts in 2023. Starting small but strategic AI technologies will change more and faster — stay agile, adaptable and always inquisitive. Call it strategic nurturing or training data. I typically call out “use cases” in this part of the dialog.

B2B 128

B2B Strategize Technology Technology 128

Heinz Marketing

SEPTEMBER 22, 2021

Knowing how to adjust to new conditions including changes in technology and customer behavior is what keeps organizations at the cusp of innovation. As you continue strategizing for 2022, remember to stay open minded. And those that fail to innovate run the risk of falling behind. Not everything is bound to go according to plan.

Territory 111

Territory Drivers/motivators Consult Strategize 111

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 93

Service Strategize Clients Technology 93