Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Anchor brand sponsorships with core values and services In addition to providing brands with technology to execute meaningful digital-first experiences, Globant also executes its sports-themed activations. Before winning her first grand slam at last year’s U.S.

Sports

Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation.

Strategic partnership

Martech

AUGUST 23, 2024

The correlation between EX and CX A 2022 Harvard Business Review study examined a large global retailer whose business relied on customer-facing employees. What, if any, technologies are involved? After reviewing three years of employee and financial data, researchers found a clear and substantial link between employees and revenue.

Customers

Martech

JANUARY 9, 2025

in September 2022. Martech’s impact on performance and expectations Marketing technology continues to be seen as having an above-average impact on company performance, scoring 4.8 in Fall 2024 from a three-year high of 13.8% Marketing budgets as a percentage of company revenue also fell from 10.1% in spring 2024 to 7.7%

Government

Martech

SEPTEMBER 10, 2024

Google has denied the claims, saying it is not required to share technological advantages with rivals and that its products are interoperable with competitors. The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.”

Market share

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI.

Drivers/motivators

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Campaign

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. A well-planned and cohesive approach to marketing technology will enable Emma’s team to develop scale and repeatability to support her company’s differentiated market orientation. See terms.

GTM

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. What’s more troubling is what companies are spending their money on.

Promote

Salesforce

OCTOBER 1, 2024

A 2022 LendingTree survey found that they plan to spend $255 on average on Halloween, followed by Gen Z at $202, Gen X at $145, and baby boomers at $58. All groups want to bewitch their abodes: 61% of Gen Xers decorate their homes, followed by 53% of boomers and 59% of millennials. Millennials are Halloween’s big spenders.

Retail

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Sports

Martech

JULY 26, 2024

Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive. I fully expect Google to continue their efforts.”

Non-Profits

Search Engine Land

JULY 23, 2024

“Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. .” Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profits

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. For instance, generative AI and other technologies now have the potential to automate work activities that currently absorb 60 to 70 percent of employees time. At first, I was simply amazed by the wealth of knowledge it could provide.

Gaming

SaaStr

JULY 11, 2025

This isn’t beta technology—it’s battle-tested infrastructure that scales under real enterprise workloads. The Technology That Actually Works Production-Ready Infrastructure Monitor speech accuracy and latency, track agent responses and conversation success, identify tool integration issues with error logs and uptime monitoring.

E-commerce

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. Nov 2022 ChatGPT AI Assistants Talks like humans 87.5% Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind.

B2C

SaaStr

JUNE 6, 2025

Those still optimizing for 2022 playbooks will struggle to even get into consideration sets. Same technology, completely different go-to-market approaches When buyers do engage, they’re much more qualified but need faster, more technical conversations Bottom Line : The SaaS buying journey has been completely rewired by AI.

Territory

Search Engine Land

OCTOBER 1, 2024

In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. Leading indicator questions: What causes the initial growth in the summer of 2022? What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022? Then, export the data to be analyzed later.

Electricity

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied.

GTM

Search Engine Land

JULY 12, 2024

There’s not much to brag about these days on my site, but in 2022, there was. The most powerful LLM won’t be the one with the best technology; it’ll ultimately be the one that is trained on the most useful data. If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today.

Niche

SaaStr

JUNE 22, 2025

Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. The sector has been largely frozen since 2022, with companies waiting for market conditions to improve and valuations to stabilize.

B2B

Hubspot

APRIL 9, 2025

million returns and representing over 28 million partners in the 2022 tax year, its clear that defining leadership roles within these structures is crucial for sustainable growth. Instead of trying to do everything themselves, they focus on building a strong leadership team and investing in people.

Strategize

Hubspot

NOVEMBER 19, 2024

As you’d expect, demand for products like “AI Computers” is up and growing since 2022. In 2022, McDonalds released its first plant-based burger. In sportswear and fitness, this means staying on top of such movements as wellness, sustainability, and even technology in driving changes in people's approach toward fitness.”

CRM

Hubspot

APRIL 23, 2025

Volkswagen and Rivian Volkswagen and Rivian made it official in late 2024, forming Rivian and VW Group Technology, LLC a venture dedicated to developing next-gen EV software and electrical architecture, with the first models slated to roll out in 2027. For Rivian, its deep-pocketed support to expand its technology across more vehicles.

X-functional

SaaStr

JULY 19, 2025

Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% Procore Technologies (IPO: May 2021) Pre-IPO Year Growth Rate: 38.4% The company went public during the pandemic recovery when construction technology adoption accelerated. Revenue Growth : $289.2M (2019) → $400.3M (2020) IPO Valuation : $8.3

E-commerce

SaaStr

AUGUST 1, 2025

The pandemic, economic uncertainty, and a pulled IPO in 2022 tested the organization’s resilience. The key is focusing AI on real customer problems rather than technology for technology’s sake – true to ServiceTitan’s customer-first philosophy.

Non-Profits

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. Data skills AI runs on data.

Pipeline

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

Objectives and Key Results

RingDNA

APRIL 25, 2025

Sales sequencing technology has made it easier than ever to schedule calls (and other sales outreach like emails and texts) during those key windows. Why Knowing Peak Call Connection Times Is Critical for Sales Prospecting Knowing when prospects are most likely to pick up the phone is critical. This metric is just the tip of the iceberg.

Cold Call

Martech

OCTOBER 16, 2024

Since that holiday email exchange, MarTech’s mission has been to keep marketing and marketing operations professionals informed about the world of marketing technology. We routinely write about technologies and platforms that didn’t exist when the company was born. That mission will continue under our new ownership.

Education

Sales Pop!

DECEMBER 17, 2024

The creator economy is thriving exponentially; a 2022 study from Adobe estimated an increase in the number of creators from 165 to 303 million over the last two years, almost 4% of the global population! billion in 2022, a growth of more than 860% since 2016. The market itself was estimated at $16.4 billion in 2023.

Negotiate

Martech

SEPTEMBER 13, 2024

Raphael Warnock (D-GA) during his 2022 reelection campaign. A study by AVCA (Alliance for Video-Level Contextual Advertising) and eye-tracking technology Tobii showed 42% of viewers were more interested in brands and products from contextually aligned ads than from ads that weren’t aligned. told MarTech.

Sports

Hubspot

FEBRUARY 20, 2025

Actually, according to DataRobots 2022 survey, data bias can result in up to 62% lost revenue. Choose the right tools and technologies. Over time, you may need to adjust how youre using AI as trends and technology evolve. Left unchecked, AI bias can ruin your strategy entirely. Can your operations be streamlined?

Drivers/motivators

Martech

JUNE 5, 2025

In October 2022, they were the undisputed king of search. Googles internal team was using technology like ChatGPT at the time, which they couldve released to the public far earlier. When businesses turn inward to protect their market leader position, they become blind to opportunities for growth that are staring them in the face.

Strategic partnership