Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1%

Promote

Search Engine Land

JULY 12, 2024

Sean Johnston from Closed Loop reports a 3X increase in lead form completion rates and 66% cheaper cost per lead for client Calendly. Accelerate launched in October 2023 and is available to about 50% advertisers globally. Still in beta. The report. LinkedIn is officially rolling out its own AI-campaign tool

Launch

Search Engine Land

AUGUST 6, 2024

In 2023, global spending on push notifications reached $2.67 One of our clients, a news portal with 1.4 Additional income with the same base via monetization We’ve detailed what push notifications are and how they can positively impact your website. Now, let’s explore another significant aspect. Earning revenue.

Growth

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Make it non-negotiable that all sales activities, client interactions, and deal progressions are logged in Salesforce. Bureau of Labor Statistics. Would you like to tap into this revenue? Start by setting clear expectations.

Objectives and Key Results

Hubspot

NOVEMBER 22, 2024

That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. For one of my clients, we used Fireflies AI notes to summarize the exit interviews with customers that have churned,“ says Malinov. ”We Showcase success studies from our previous, related clients.

Lead generation

Search Engine Land

JULY 8, 2024

11, 2023: Google Search Console rolls out new Merchant Center integrated reports. 15, 2023: Google released a new robots.txt report. It gives you a high-level overview of achievements you can share with your client or team. 14, 2022: Google Search Console launches new HTTPS report.

CTR

Search Engine Land

SEPTEMBER 24, 2024

.” Our writers then refine this output, ensuring it aligns with our strict quality standards and the client’s voice. Each piece of content undergoes four stages of internal review before client delivery: writer, copy editor, content lead and client services. We also use Copyscape to verify originality.

Legal

Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. But it’s not just for events Komo has been around for 10 years and boasts an impressive roster of clients including Disney, Toyota and KFC. These are huge events with deeply engaged audiences, right? What kind of cat are you?

Customers

Hubspot

OCTOBER 17, 2024

that all telemarketers should know about before picking up the phone: As of 2023, the U.S. In 2023 alone, the Federal Trade Commission reported approximately more than 2 million Do Not Call complaints, emphasizing the importance of adherence to its regulations.

Cold Call

Martech

JULY 26, 2024

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Non-Profits

Search Engine Land

JULY 23, 2024

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Non-Profits

Search Engine Land

OCTOBER 2, 2024

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients

Martech

FEBRUARY 24, 2025

We integrate Segment with GTM for our clients to reduce their reliance on third-party cookies, tracking mechanisms controlled by increasingly unstable browsers. Stape has a slightly lower price tag than its competitors (including taggers.io) and lets customers choose between client- or server-side tracking.

B2B

Martech

JULY 25, 2024

This was a grand-scale brand activation and we were there to meet Anna Paterlini, co-founder and client director at NEWU, the phygital agency that partnered with Miu Miu to make this happen. ” Other clients include Lamborghini, Ducati, Lotus, and Land Rover.

E-commerce

Hubspot

SEPTEMBER 17, 2024

Data from HubSpot’s 2023 Smarter Selling with AI Report revealed that some of sales professionals’ top challenges are as follows: Closing deals Connecting with prospects Deepening customer relationships Even more so, the same report confirmed that at least 87% of sales reps’ time is spent attempting to generate authentic leads.

Sales

SaaStr

JUNE 2, 2025

Now both companies are joining tech giants including Nvidia and OpenAI in pursuing clients who want to build their own AI agents. This acquisition builds on previous AI investments, including the 2023 purchase of Neeva, a generative AI search startup.

Government

Hubspot

JANUARY 14, 2025

At their core, all preconceived notions aside, real estate entrepreneurs are pretty good salespeople, and theres a ton to learn from them, from making profit to closing deals, even client relationship management stuff. Get out there, build a network, meet people! Adaptability The real estate market is tricky to navigate.

Real Estate

Highspot

JULY 7, 2025

Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling? TL;DR : Think of ABS as the flip side of the account-based marketing coin: sales reacting to engagement of ‘warm’ accounts that marketing initially connected with via targeted campaigns.) Did you know?

Sell

Search Engine Land

JULY 12, 2024

If you own a niche site, there’s a pretty good chance that you saw something like this happen between late 2023 and today. After the November 2023 core update, Reddit’s organic visibility increased by 23%. In 2023, Reddit’s organic traffic increased by a whopping 253.3% between July 2023 and June 2024, according to Semrush.

Niche

Salesforce

MARCH 12, 2025

At first, predictive AI helped FSIs by providing proactive notifications or alerts to clients. Thats up from 46% in 2023. Automating these tasks can free up advisors time to focus on helping clients reach their financial goals. Then generative AI came along and made it easier for users to access information.

Service

Salesforce

MARCH 19, 2025

Perfect for creating invoices that reflect professionalism and enhance client relationships. This makes it clear to your client who the invoice is from and provides all the necessary contact information in one place, so they know how to reach you if needed. Lets get started. What well cover: Whats an invoice, and why does it matter?

Finance

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. Microsoft and OpenAI , for example, began working together in 2023. Meanwhile, Accenture locks in a major telecom client, helping shape the AI-driven future of one of Australias biggest providers. I asked him what changed. His answer?

X-functional

SaaStr

JUNE 22, 2025

Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier. But these were largely specialized or consumer-adjacent plays.

B2B

Hubspot

FEBRUARY 20, 2025

Source So, if you wanna add videos to your business strategy, theres a cheaper way and I gotta say, after testing Idomoo for one of my clients, its straight-up magic. In 2023, global malware attacks hit 6.06 Use a custom GPT to simulate client interactions, especially for challenging situations like negotiations.

Drivers/motivators

Understanding the Sales Force

JUNE 20, 2025

Customer Retention and Expansion ( “customer retention strategies,” “upsell techniques” ): Keeping and growing existing clients is a cost-effective growth play. A 2023 HubSpot report showed a 20% increase in deal size for teams with ongoing coaching. Skilled salespeople can better leverage leads, automation, and ABS campaigns.

Objectives and Key Results

Sales Hacker

MAY 13, 2025

I really look forward to a day where, we have a pretty significant size sales team and client success team. Pain because people invested into a sales environment that didn’t materialize in 2023. I mean, to me it’s I think it is both obvious, but also not as simple as it seems. And what we saw was just a lot of.

GTM

SaaStr

JULY 4, 2025

Quick Stats: Founded: 2005 (20-year-old company) 2024 Revenue: $285M (up 25% YoY from $228M in 2023) Q1 2025 Revenue: $80.7M (up 21% YoY), $323M annualized run rate Profitability: $1.8M That’s $10.25 share, 65% premium) Why This Deal Matters for B2B and SaaS This isn’t just another PE rollup. But the pruning worked.

Healthcare

Hubspot

APRIL 1, 2025

When Jeannie and I got to chit-chatting, one of the first things I probed her about was the challenges shes seen her clients face while onboarding AI agents into their business. AI agents are here to improve how your reps work, not replace them. When it comes to building a proficient AI agent, its all about data.

CRM

SaaStr

JUNE 25, 2025

Turn Customer Success Into Your Growth Engine Lesson : 50% of Wealthfront’s new clients come from referrals – true organic growth powered by customer satisfaction. Why It Works : Clients keep an average of $80,000 with the platform and the service has saved clients over $1 billion in advisory fees compared to traditional advisors.

Referrals

SaaStr

JULY 3, 2025

Recently Oracle received an order from an unnamed client for all available cloud capacity… “We never got an order like that before,” Ellison said. billion: a sharp 25% jump from 2023. The company is literally getting orders for all available cloud capacity.

Non-Profits

SaaStr

MAY 21, 2025

The Rule of 40 Score Has Nearly Doubled in Two Years Palantir has achieved an jaw dropping Rule of 40 score of 83%, up from 38% in Q2 2023. Their artificial intelligence platform (AIP) is driving significant commercial demand, with companies like Wendy’s and Heineken showcasing dramatic efficiency improvements at their AIPCon event.

Profit margin

Sales Hacker

MAY 9, 2025

In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A quick use of Wayback Machine for the top 100 SaaS brands will show you just how pervasive it was.

GTM

Hubspot

FEBRUARY 12, 2025

In April 2023, I had my first real experience launching an AI business opportunity. That was back in early 2023. By addressing the pain point, youre on the right track to attracting clients in the industry. At the time, I was part of a software services company. Google NLP. Elasticsearch. This step comes last for a reason.

Minimum Viable Product

Martech

DECEMBER 9, 2024

In 2023, Omnicom launched Omni Assist, a genAI solution developed in partnership with Microsoft. ” He also speculates that this might be good news for the larger independent agencies that might be more appealing to clients than a “mega agency holding company.” Dentsu was an early adopter of Microsoft 365 Copilot.

Angle

SaaStr

JUNE 16, 2025

They’re one of the fastest-growing software companies in the world as enterprise clients turn to their products to help generate insights from AI. The Bottom Line Databricks isn’t just growing fast—they’re growing fast while building the infrastructure layer that every AI-forward company will need.

SQL

Martech

FEBRUARY 10, 2025

The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 Support your clients : Provide training, ongoing assistance and case studies to demonstrate the impact of these tools. billion in the U.S. by reducing ad fraud.

Objectives and Key Results

Hubspot

MARCH 21, 2025

As of May 2023, the average American employee uses 11 different applications to carry out their daily responsibilities and spends an average of 13 minutes searching for information on each of these apps, bringing the total number of hours spent to 1.8 Why is it disruptive? LeapXpert What does LeapXpert do?

Manufacturing