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The 4 types of content buyers want

Martech

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). The content we discovered fit into one of the following four categories. Research Research performed well in certain industries.

B2B 136
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What Is Field Sales Software? Everything You Need To Know in 2023

Veloxy

Sales representatives engage in activities such as attending professional events or scheduling in-person meetings with prospects and existing customers. Features can vary from one product to another, but the goals remain the same: Field sales software aims to improve communication and visibility for outside sales representatives.

Territory 246
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How wisdom makes AI more effective in marketing

Martech

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. However, when this company bought the product, others followed.

Consult 132
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It’s the age of AI agents: See how marketers can build one themselves

Martech

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Are agents just re-packaged versions of automation?

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Where are martech vendors finding their revenue? Let’s take a look

Martech

When you change the apps at the center of the stack, you end up making changes throughout the stack. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. million, up 23% compared to Q1 ’23. million, up 23% compared to Q1 ’23.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Be sure to follow up. Bureau of Labor Statistics.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. based companies represent 41% of non-local sponsors in Paris. The only problem is Nike isn’t a sponsor.

Sports 120