Search Engine Land

FEBRUARY 16, 2024

billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year. Services sector.

Retail 114

Retail Growth Strategize Service 114

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck. Watch it here.

B2B 93

B2B GTM Cross-sell Trust 93

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 65

GTM Growth Profit margin Contract 65

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner.

Strategize 99

Strategize Objectives and Key Results Campaign Promote 99

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 81

Negotiate Contract Price Strategize 81

APACSMA

MARCH 8, 2024

APACSMA draws the conclusion that in order to drive sustainable sales growth and revenue generation, organizations must transform sales enablement into a strategic partner that orchestrates commercial success. This showcases a strategic approach to orchestrating commercial success through revenue enablement.

Technology 52

Technology Technology Strategize Sales 52

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

SaaStr

OCTOBER 13, 2022

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Our best-in-class app tools, automation, dashboards and reporting help you drive strategic customer conversations, boost productivity and scale effectively.

CRM 76

CRM Strategize Growth Presentation 76

Martech

MAY 10, 2024

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 85

Sports Strategic partnership Networking Entertainment 85

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. The distinction is in the discipline of product management.

Product 98

Product Engineering User Experience Education 98

Lead Fuze

OCTOBER 20, 2023

The Importance of CRM Tools in Sales A good CRM tool, like Zoho CRM, can be a game-changer for your sales productivity. They’ve enabled businesses to automate their sales processes, improving productivity. Personalize communication at scale without spamming leads by understanding their needs and how your product can assist.

CRM 52

CRM Objectives and Key Results Gaming Lead generation 52

SaaStr

JUNE 29, 2023

Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023. SaaS Market Snapshot In Q1 of 2023, Vendr gathered data on SaaS Spending and yielded some pretty interesting results. Why is this? Well, they’re sticky.”

Price 95

Price Contract CRM Engineering 95

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 92

Product GTM Cross-sell Commission 92

Search Engine Land

NOVEMBER 16, 2023

One notable constraint is its production of “AI hallucinations.” For example, in algorithm tests for this article, I asked Bard to examine the bounce rate of a client site in relation to the September 2023 helpful content update. Prompt : “Provide a complete list of algorithm updates from 2023. Dig deeper.

Construction 116

Construction Engineering Follow-up Start-ups 116

Lead Fuze

NOVEMBER 24, 2023

AI is not just about robots replacing tedious jobs – it can also be a great boost to your productivity. How AI can make you productive , really? How do you use generative AI for productivity? AI is revolutionizing our daily lives, work, and communication. So how does this happen? How can I use AI to improve my life?

Product 52

Product Strategize Healthcare Technology 52

Search Engine Land

SEPTEMBER 5, 2023

This is live data for June 2023, for informational non-branded keywords. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business. In our sample of 23 websites, some actually experience traffic growth in SGE.

CTR 144

CTR Technique Strategize Niche 144

Highspot

JUNE 1, 2023

The majority of sales leaders consider enablement as a practice to be mission critical and prioritize their enablement platform as a top three tool in their revenue tech stack, according to 2023 research conducted by Gerson Lehrman Group on behalf of Highspot. To learn more about Highspot’s new suite of product offerings, request a demo.

Launch 98

Launch Education Strategize Pitch 98

Highspot

JANUARY 4, 2024

To get ahead and stay ahead, let’s take a look back at 2023’s best resources chock full of insights that defined success in the years past. BLOG POST: Highspot Insights to Unlock Sales Productivity : To drive overall sales productivity, sales need to accelerate deal cycles.

Sales 52

Sales Strategize Growth Product 52

SaaStr

JANUARY 12, 2024

We still want to drive retention and growth and make money. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Even if you were sticky, people were cutting licenses and asking for a discount in the age of efficient growth. The world has changed.

Customers 98

Customers GTM Growth Clients 98

Gong.io

DECEMBER 14, 2022

By focusing on creating raving fans, we’re ensuring the Gong Reality Platform is helping go-to-market teams increase productivity, reduce cycle times and win more deals. . Momentum Grid Report ~ Ranked #1 , showcasing growth, specifically growth with employee headcount, web traffic, and social .

Pipeline 62

Pipeline Strategize Growth Trust 62

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Ecommerce SEO can be painful. Why does Lectric rank in the top 3?

CTR 99

CTR Electricity Real Estate X-functional 99

Highspot

FEBRUARY 11, 2024

The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else. He was also my VP of Strategic and North America Sales at SuccessFactors, when we drove four straight years of 100% or more ARR growth.

GTM 59

GTM Appointment Strategize Sales 59

Highspot

JANUARY 18, 2023

New office in Vancouver to bring world-class career opportunities, customer growth to vibrant Canadian technology hub . 18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced its expansion into Vancouver, British Columbia with its fifth international office. VANCOUVER, Jan.

Education 98

Education Engineering Pipeline Strategize 98

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. Category: These are your decision-makers. Max has been published by Forbes, Inc.,

GTM 92

GTM Niche CRM Account management 92

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Customer retention is becoming more of a priority for B2B marketers lately.

B2B 118

B2B Cross-sell Pharmaceutical Account management 118

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. Let’s dig into: What they are. How to set them up. What they show you.

UX 121

UX Represent Niche Clients 121

Search Engine Land

SEPTEMBER 6, 2023

Keep reading to establish a foundation for your professional growth in building links from highly reputable and trusted websites. Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.”

Niche 139

Niche Technique Campaign Contact 139

The Advantexe Advisor

JULY 11, 2023

Part One of Advantexe’s Making Yourself Indispensable Series As we enter the second half of 2023, there is a noticeable difference in the domestic and global business ecosystems. This not only enhances job security but also opens doors to numerous opportunities for growth and advancement. Today, you probably know someone directly.

Strategize 52

Strategize Trust Up-sell Clients 52

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic.

Objectives and Key Results 119

Objectives and Key Results Strategize Legal A/B testing 119

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 116

GTM Market share Growth Technology 116

Salesforce

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. According to Tom Green, industry advisor for strategic enrollment management at Salesforce, many are looking at key enrollment indicators (KEI). pushed back on DEI initiatives in higher education in 2023.

Education 59

Education Government Strategize Technology 59

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Learnings from the growth stage Measure what you can. And on to almost $300m ARR today!

Cross-sell 91

Cross-sell Account management Clients Growth 91

Lead Fuze

AUGUST 29, 2023

According to industry reports, over 86% of agencies diversified their services last year as part of their growth strategy. It also implies that growing your marketing agency involves more than just acquiring new clients; it requires strategic planning, effective client retention practices, and continuous service diversification.

Niche 52

Niche Objectives and Key Results Clients Growth 52

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

Launch 52

Launch Appointment Engineering User Experience 52

SaaStr

OCTOBER 29, 2023

Localizing early is a strategic weapon. jasonlk) October 29, 2023 In the end, “most” B2B companies whose product can be used anywhere end up with about 25%-30% of their revenue in Europe. Likewise, most top U.S. SaaS vendors are pulled a bit into Europe. At least the U.K. You will need to localize (i.e., Plan for it.

Cross-sell 94

Cross-sell Strategize B2B Closing 94

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. This reality hamstrings sellers’ productivity and crushes their spirits.

Finance 93

Finance Sports B2B Contract 93