Remove 2024 Remove Growth Remove Niche
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Which niches or industries take more time to ship, as free shipping is a huge part of the consumer decision process. PPC and paid social. Affiliate and influencer. Line those up sooner in the season.

Niche 98
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How to use podcasts for natural link building

Search Engine Land

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In GHA Marketing’s own website growth Similarly, GHA Marketing experienced significant growth through its podcast-focused strategy.

Niche 88
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. AI in ad platforms in 2024 There are literally millions of places to advertise on the internet, and you can use a wide variety of ad formats.

CRM 116
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Unlock the real value of genAI in martech

Martech

This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms. The real impact of genAI lies in its ability to drive both cost savings and revenue growth. But with so many choices, which ones truly deliver? never tried).

Niche 126
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It’s Not Just You: Founders Worry More About the Competition as They Scale, Not Less

SaaStr

And the more places you have to fight for growth, vs. just staying in your niche or lane. One that surprised me a bit was that founders worry more about competition as they scale: 22% of founders worry about competition in the early days, but the swells to 50% at $50m ARR. It probably makes sense on many levels.

Niche 103
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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Enabled partners can tap into niche markets your internal team might not reach. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. 80% of executives say ecosystems drive higher revenue growth than solo efforts.

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

The two so far in B2B, MNTN and Hinge Health are off to a strong start, but are arguably niche vendors. “We can see the signals,” CEO Cohen said in a May 2024 CNBC interview, describing the company’s IPO readiness. Companies with clear paths to profitability are significantly outperforming pure growth stories.

B2B 75