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50% of B2B marketers won’t reach 2024 goals

Martech

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

B2B 144
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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.

Growth 124
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. AI adoption.

Growth 132
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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. 📅 November 7, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT Use this publication’s webinars to earn professional development hours! Register to save your seat!

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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Salesforce is predicting 2% growth, both globally and for the United States. Prime Day in July saw meaningful discounts generate 3% more sales and a growth in sales volume.

Retail 73