Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98

Niche Retail Promote Follow-up 98

Sales Pop!

JANUARY 15, 2025

Finally, Expand accounts are your most treasured assets – your truly strategic current client accounts that drive major revenues, profits and potential. Some Attain accounts may have a higher probability of becoming clients due to 2025 changes that increase needs for your products and services. Know your accounts well.

Clients 260

Clients Manufacturing Represent Strategize 260

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By

Growth 126

Growth Entertainment Sports Strategize 126

Veloxy

JUNE 20, 2024

Did you know that using mobile CRM apps can boost sales productivity by 14.6% ? But what are your best options in 2024? When choosing a mobile CRM app, several key features can make a significant difference in your sales team’s productivity and efficiency. So that’s a no-brainer, right?

CRM 246

CRM Product Sales Pipeline 246

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Urgency through scarcity This can drive demand by making products or services appear more desirable. Manipulating consumer behavior can lead to distrust and damage your brand’s reputation.

Drivers/motivators 130

Drivers/motivators Technique Price Trust 130

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures.

Objectives and Key Results 117

Objectives and Key Results Strategize Follow-up Technology 117

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends. Are you getting the most from your stack?

Clients 134

Clients Strategize Launch Technology 134

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition.

Sports 122

Sports Gambling Entertainment Hospitality 122

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Drivers/motivators 133

Drivers/motivators Represent Contact Service 133

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Instead, it should be positioned as a strategic driver of growth and long-term value.

Drivers/motivators 135

Drivers/motivators Growth Objectives and Key Results Strategize 135

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements.

Objectives and Key Results 127

Objectives and Key Results Strategize Technology Technology 127

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

JULY 16, 2024

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. Assigning an EV to your prospects can be a game-changer for most marketing functions as it allows you to take credit for revenue.

Finance 128

Finance Non-Profits Click Through Rate Strategize 128

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Martech

JULY 17, 2024

Strategic deployment. Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Technological integration.

Government 144

Government Technique Strategize Process 144

Sales Pop!

DECEMBER 15, 2023

As we watch our 2023 selling hours swiftly slip away, we look forward to the new year and the blank slate of promise that 2024 offers. But in terms of 2024, I’m hanging my hat on this well-known classic – “No one cares how much you know until they know how much you care”. 1 brings the ultimate reboot.

Manufacturing 147

Manufacturing Clients Strategize Prospecting 147

Martech

AUGUST 1, 2024

They also offer new customer insights with strategic value.” Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. Are you getting the most from your stack?

Retail 121

Retail Networking Legal Campaign 121

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale. With that, 2023 became the year of humans understanding genAIs capabilities.

Strategize 126

Strategize Campaign Technology Technology 126

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 125

Construction CRM Contact Follow-up 125

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

Strategize 132

Strategize Launch Start-ups Engineering 132

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Click Through Rate 135

Click Through Rate Sports Campaign Service 135

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 131

Promote Represent Technology Technology 131

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Territory 121

Territory Transportation Electricity Government 121

Salesforce

SEPTEMBER 9, 2024

The Mulesoft Connectivity Benchmark Report 2024 found that 88% of IT decision makers across FSIs agree that data silos create challenges. 2024 continues to be a landmark year in financial services, marked by significant changes in digital transformation. But many FSIs are held back by data silos and integration challenges.

Service 97

Service Customer Relationship Management Clients Relationship Management 97

Martech

JULY 10, 2024

Take our brief 2024 MarTech Replacement Survey Modular content maximizes customer relevance while isolating personalization efforts to as few and small components as possible. If you’ve already structured and tagged content in a CMS, DAM system or product information management system, that’s a good head start.

Government 120

Government Legal Pipeline Technology 120

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

GTM 108

GTM Cold Call Follow-up Technology 108

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Reputation.

GTM 113

GTM Drivers/motivators Legal Finance 113

SaaStr

JANUARY 26, 2025

Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. CEO Amit Jhawar joined us at SaaStr Annual for a deep dive: 1. Solve The Hard Problem First And Patent It The first key insight? Attentive spent months with brands, consumers, and regulators to crack this.

Education 103

Education Legal Promote Growth 103

Martech

OCTOBER 9, 2024

With Video Remixing, you can transform product tutorials, webinars and other long videos into shareable shorts for social posts, blogs, emails and ads — all without complex video editing software. It reduces the time spent analyzing reports, enabling you to focus more on strategic actions.

Product 126

Product Real Estate CRM Pipeline 126

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

Strategic partnership 135

Strategic partnership Strategic planning Represent Sports 135

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC.

Government 117

Government Technology Technology B2C 117

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Each post included product tags and links to their Amazon store.

E-commerce 130

E-commerce Niche Launch Education 130