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Gain Strategies, Behavioral Change, and Insights from Outbound 2024

Sales Gravy

By attending OutBound 2024, sales professionals can learn strategies that will help them navigate these tough times, adapt their behavior, and position themselves for success, no matter what the market brings. Attendees of OutBound 2024 will learn how to apply these small changes in a way that leads to significant long-term results.

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JIT Inventory Defined: A 2024 Guide to Just-in-Time Inventory

Salesforce

This can be achieved through a variety of methods, such as using lean manufacturing techniques, reducing setup times, and improving quality control. Disadvantages of Just-in-Time Inventory Techniques While JIT inventory management can offer significant benefits, there are also some potential drawbacks to consider.

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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. WATCH: Advanced analytics techniques to measure PPC performance Here’s my full presentation from SMX Advanced:

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How behavioral economics can be the marketer’s secret weapon

Martech

This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point. Make sure to approach these techniques with integrity, maintaining the necessary transparency and trust with your audience to achieve sustainable success. Are you getting the most from your stack?

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Learning objectives: Learn how to prioritize the most impactful opportunities: Identify the most impactful opportunities using Impact Mapping and other framing techniques, shift from output orientation to outcome/impact orientation.

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration. The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed.

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China leads the world in generative AI use

Martech

“At SAS, we’ve been talking about AI and the different kinds of AI techniques long before generative AI kind of hit the scene,” agreed Moran. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. ” The full report can be found here (registration required).