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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A cross-device approach should create a seamless experience, recognizing that consumers increasingly use multiple devices and want to access services on their own terms.

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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. First, it can generate email copy tailored to products and services that customers are looking for.

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Will AI agents conduct the martech orchestra in 2025?

Martech

We will get around to providing all the services you need. Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. As is their potential to devise and run marketing campaigns and take over 90% ( or more ) of customer support and service activities.

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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. The retailer partnered with a brick-and-mortar store, allowing me to print a free return label and drop off the item at the partner location without contacting customer service. Train customer service representatives to handle return requests promptly and empathetically.

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Why Purpose-Built Agents are the Future of AI at Work

Salesforce

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. It’s a reimagining of how machines can augment a worker’s potential.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.

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Can a New Hosting Service Drive Revenue?

Sales Pop!

Professional web hosting services are a thriving industry in itself. billion in 2027, growing at a CAGR of 21.44% for the duration of the forecast period, according to a market report from Globe Newswire. If you’re running an eCommerce company, product quality and customer service will be no match for a laggy website.

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