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What marketing can teach the enterprise about AI

Martech

Connecting AI investments to business outcomes To maximize genAI’s potential, CMOs must link AI initiatives to measurable business outcomes, such as increased revenue and enhanced customer experiences. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values.

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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. And 68% believe they’ll be able to include “AI characters based on their friends.”

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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Research shows that consumers seek more authenticity, reinforcing the need for human connection and creative oversight. trillion by 2032. Total global AI spend is projected to reach $3.68 trillion by 2034.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Share a real customer unboxing. Upload CRM lists to target existing leads and customers. Use engagement-based custom audiences people who interact with your social content, watch videos, or click previous ads. Build lookalike audiences based on your highest-value customers. Grab your phone and film a quick product demo.

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Humans and Technology Must Win Together, Too

Sales Pop!

Data entry, data aggregation, data analysis, data enrichment, product tracking from manufacturing to delivery to customer—all of these and many other functions are impossible without technology. I predict that by the year 2030, innovations and advancements will be growing so fast we won’t be able to comprehend them.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. Thats double the speed of previous generations.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Customer support cracked the deflection code with AI. These aren’t simple FAQ bots – they’re AI agents that can access customer data, apply business logic, process transactions, and escalate intelligently. The AI Account Executive Is Arriving. The AI Account Executive Emerges. The Goal Again?